Shirley Kitson

Shirley Kitson 122 Argyle Street North, Caledonia, ON, CA N3W 1L2 Phone:- | Email:-Professional Summary Massively engaging, reader-focussed writer, and detail-oriented editor. More than 10 years of experience writing and editing a diverse array of topics in a wide variety of styles, tones and levels. Core Competencies • • • • • • Technical Skills Adept in a wide variety of styles/tones Fluent in British and American English Expert proofreading / grammar checking Strong research and fact-checking skills Proficient in AP writing style Savvy analysis of and adaptation to target readership • • • • • • WordPress CMS: HTML, CSS, PHP Microsoft Suite: Word, Excel, Power Point Video and photo editing: MAGIX, Corel Multimedia journalism and digital media Content distribution on Social Media Google metrics and analytics Experience • • • • • • • • • • • • • • Chief Editor /Writer/Web Development 2013 –2016 Motorcycle Race Mag UK Oversaw all aspects of the magazine both creative and business. Scheduled and prepared assignments for freelance writers. Wrote all article headlines, and feature articles on races, riders and technical developments. Created and penned a series of articles showcasing legendary women in motorcycle history. Edited, proofread and published articles in WordPress. Selected images and created videos for articles. Developed and maintained website front office and worked with back office techs. Chief Editor/Writer/Marketing 2012 –2013 Great Canadian Joke Book CA Creator/Writer of website blog 'Cheap Shots with Maura Less', a farcical take on current Canadian news events. Wrote edited, proofread and published blog posts in WordPress. Produced and published humorous images and videos to accompany posts. Freelance B2B Marketing Consultant 2000 –2011 Worked with client's offering green energy, alternative energy, carbon emissions reduction and emerging technologies. Identified ideal ICI Sector target markets and points of pain. Identified ideal targets within organizational structures e.g. COO, VP Facilities etc. Scripted pitches for each market’s target e.g. Healthcare COOs, Steel Facilities VPs etc. Sampling of Clients Reliant Energy - NRG | Energy/Environmental Solutions UK Alliant Renewable Energy | Cogeneration/Waste-to Energy US Honeywell | Building/Energy Management Systems US Education Mohawk College Architectural Technology Advanced Diploma Hamilton ON 1991