Shirley
Pedrera
GENERAL
OVERVIEW
CERTIFIED SOCIAL MEDIA MANAGER
A business administration
graduate
who majored in Management,
with strong analytical skills. I
work efficiently, quickly with a
positive results.
WORK HIGHLIGHTS
WORK
ACHIEVEMENTS
E-COMMERCE
HEAD BUYER
Cudsly | 2016 to 2017
Supervise Junior Buyers
Responsible for the acquirement of brands and managing
their accounts in terms of inventory, branding, and
marketing
Support the Marketing Team, logistics and operations,
product management, and business intelligence in
assuring achievements of profitability
Responsible for forecasting, budgeting, and achieving
sales targets to attain vertical profitability
Provides monthly sales report and a yearly Business
Review with all the brands/Accounts
MERCHANDISING Puregold Price Club Inc. | 2015 to 2016
Reporting directly to the President;
MANAGER
Manages Apparel with 3 sub-departments, Men’s, Ladies’
and Children;
Handles more than 40 active suppliers, both outright and
concessionaire;
Merchandising Responsibilities : Planning; Buying and
Ordering; Negotiation with suppliers; Pricing and Plans
promotion for the year; Visual Merchandising during store
set up and store visits;
Report preparation and presentation;
Production Responsibilities : Selection of new styles to be
developed by Outright suppliers; negotiation with regards
to cost; fabric and delivery of finished products;
Acquired 71 brands across 9 major
categories of Cudsly;
Achieved positive growth of 50% vis a
vis sales of 2015;
Represented the company in HKTDC
Fair 2017 in Hong Kong;
Closed 2 million worth of Sales in one
transaction;
Consistent number 1 category for
Fashion and Accessories Department;
Achieved 22% sales growth for 2012
versus 2011;
Achieved 9% sales growth for the year
2011 versus 2010;
Achieved 44% sales growth for the year
2010 against 2009;
Got a promotion after 6 months in
work;
Attended Training about Introduction to
Freelancing conducted by Filipina
Homebased Moms Facebook Group
Attended Training for an online course
of Social Media Management at
FHMoms Online University
Attended webinar training for
Administrative Track VA at
20Four27VA
Attended Training for an online course
of Social Media Marketing Masterclass
at Skill Sucess
MERCHANDISING HD Fashions Inc. | 2013 to 2014
Responsible in Planning, Buying, Ordering, Negotiation,
MANAGER
SKILLS
Receiving, Distribution, Pricing and Promotion
Responsible in dealing and contacting all Principals in USA
Social Media Management
Working cloesly with Store Operations Managers and
Supervisors
Coordinates with Engineering, VMD, Stores for opening and
launching of new branches
Responsible in preparation of reports for the President
Pinterest Management
Social Media Marketing
Microsoft and Google
Calendar Management
& Scheduling
Virtual Asst - Admin
MERCHANDISING International Duty Free Shops, Inc | 2009 - 2013
Supports Brand Manager in formulating the brand's
ASSISTANT
strategy and developing and executing the marketing
plans;
Accountable for delivering the brand's profit, volume and
market share objectives;
Assigned as one of the Super Users of the new system
Epicor and as a representative of Merchandiisng
Department of IDFS;
Consolidate orders for Diplomatic customers
SENIOR
MERCHANDISER
Diversion Industries Inc. | 2007 - 2009
Assist the Merchandising Supervisor in Planning,
Production, Selling & Distribution, Pricing, Monitoring &
Control of inventory and reports
Responsible in doing the Market Research
Conduct line presentation to store operations personnel
for better product knowledge
SENIOR
MERCHANDISER
Rustan Commercial Corporation | 2004 - 2007
Gather data and prepare buying guide/reports to assist
buyer in purchasing the right merchandise
Compute prices based on a formulated objective mark-up
and standard retail pricing
Monitors sales and inventory
Monitor purchase budget to avoid excess/overruns
Prepare distribution batch and releases PO with tagging
instructions
Coordinate stock excess/shortage, stock replenishment
with warehouse and processes return of defective
merchandise, consignment/samples/option-to-return items
to vendors
EXECUTIVE
SECRTARY TO
THE DIRECTOR
FOR
MARKETING
Rustan Commercial Corporation | 2002 - 2004
DIVISION
SECRETARY
Rustan Commercial Corporation | 2001 - 2002
Adobe Photoshop &
Primiere
Canva
Mailchimp
Email and Chat
Software Tools
Communication
(Skype, Slack, Zoom, etc)
PROGRAMS
Facebook
Instagram
Pinterest
Twitter
LinkedIn
Google +
Hootsuite
Planoly
Tailwind
Canva
Adobe Photoshop
JDA
Epicor
SBT
MY EDUCATION
College Degree
Business Administration major in Management
1997 - 2001
Academic Scholar for 2 years
High School Graduate
Grinhar Academy of San Pedro
1993 - 1997
Eight Honorable Mention
Dancer of the Year
REACH ME AT:
Address: Blk8 Lot2 Phase1 Boston
Heights, Brgy Toclong, Kawit Cavite,
Philippines 4104
Mobile Phone: -
http://bit.ly/2M44swq
http://bit.ly/38O1pSM
http://bit.ly/2sAQsDu
sepedrera@gmailcom
bebzie0802
WORK
REFERENCES
Michelle Baira | Merchandising Manager |
Scents and Beaute
Email:-Pamela Tanjutco | Merchandising Manager
| Rustan Marketing Corporation
Email:-
Appendum
English Grammar / Vocabulary Test Result
IQ Test Result
DISC Personality Result
Internet Speed
Laptop Specifications