Shirley Bidali

SHIREY BIDALI Riara Ridge, Kenya | P: -|-PROFESSIONAL SUMMARY Results-driven Executive Assistant candidate with a background in entrepreneurship, strategic communications, and operational excellence. Skilled at anticipating needs, optimizing workflows, and driving efficiency for founders, investors, and leaders. Brings business management, digital marketing, and virtual assistant expertise—paired with emotional intelligence and adaptability—to expand client capacity. Proven success in fast-paced, global environments and ready to accelerate impact. at Persist. EDUCATION Inti Internatonal University​ Bachelor of Mass Communication ( Journalism Major )​ High School​ Brookhouse School​ Nilai, Malaysia Sep 2019- Dec 2022 Nairobi, Kenya June 2016 PROFESSIONAL DEVELOPMENT Must-Have Skills for Virtual Assistants Udemy​ Completed December 2024 ●​ Trained in high-performance executive support: calendar orchestration, proactive inbox management, and workflow streamlining. ●​ Certified in operational efficiency: expense reporting, travel coordination, research, and lead generation ●​ Applied secure data management practices, including password managers and encryption tools. ●​ Leveraged Excel for organizing, analyzing, and delivering precise client-facing data. WORK EXPERIENCE Founder & Marketing Manager La Fleur Flower Business, Limuru January 2023 – January 2024 ●​ Strategic Growth: Scaled brand awareness by 20% through data-driven social campaigns, demonstrating ability to elevate client visibility. ●​ Customer-Centric Execution: Achieved 95% satisfaction by streamlining logistics and client communication for high-stakes events. ●​ Revenue Acceleration: Boosted sales by 30% via targeted partnerships and tailored marketing, supporting growth-focused initiatives. ●​ Operational Precision: Managed end-to-end logistics and quality control, mirroring the attention to detail required to run a client’s business and life Proprietary Trader Self-Employed | January 2024 – Present ●​ Execute time-sensitive trades across US/London markets, demonstrating adaptability to global executive schedules ●​ Analyze real-time financial data to make rapid decisions, paralleling client-focused prioritization ●​ Ensure flawless compliance and performance documentation, reflecting discretion and precision ●​ Operate digital trading platforms and analytics tools, showcasing tech fluency in high-stakes environments CORE SKILLS & COMPETENCIES ●​ ●​ ●​ ●​ ●​ ●​ Executive Support • Calendar & Inbox Management • Travel & Logistics Client Relations • Discretion & Confidentiality • Problem-Solving Cross-Cultural Communication • English, Swahili, Basic Spanish Market Research • Expense Reporting • Data Analysis (Excel, Analytics Tools) Social Media Strategy • MS Office • Password Management Tools Time Zone Flexibility • Fast-Paced Execution • First Aid Certified CERTIFICATIONS & TRAINING ●​ Certified Nursing Assistant (CNA)- Westwick College ●​ Certified in Basic Life Support and First Aid ●​ Must have Training for Virtual Assistants at Udemy