Shirey M. Seigworth
- |-https://shireyseigworth7.wixsite.com/portfolio
https://www.linkedin.com/in/shireyseigworth
Professional Experience
CosmiCom Collective, Remote
Creative Director
May 24 - Present
● Co-founder of advertising and eCommerce agency focusing on paid media marketing and retail store set-up
● Develop creative strategy and content for webpages, social media, email campaigns, and advertisements
● Optimize webpage UX and design for responsiveness, clear navigation, engagement, and conversions
● Research market trends, target personas, competitors, and targeting methods to inform strategies
bluCognition, Remote
Sr. Digital Marketing Consultant
Mar 23 – May 24
● Develop strategy and assets for bluCognition’s website, social media, pitch decks, and conference attendance
● Draft marketing video scripts, record and edit demos, create voiceovers, and finalize content for YouTube
● Determine marketing and advertising strategy and pitch quarterly content calendar for social media and ads
● Refine bluCognition's website and digital content for improved visibility and performance using SEO
Indeed via Nelson Cash, Remote
Sr. Editor & Digital Marketing Specialist
Feb 22 - Mar 23
● Reviewed marketing and advertising campaigns for Indeed.com’s SMB, Mid-market, and International teams
● Developed strategy for social media, landing pages, and email marketing campaigns for retention and upsell
● Drafted headlines, descriptions, and alternates for advertising on Google, Facebook, LinkedIn, and more
● A/B tested headlines, copy, design, and CTAs to determine the best strategies for Indeed’s various markets
Uber Eats, New York, NY, Remote
Content Specialist - Contract
Mar 20 - Feb 22
● Created and publicized content via 150+ Confluence pages, 50+ newsletters, and 50+ videos pre-launch
● Managed end-to-end creation of internal YouTube videos for Eats launches and changes to Salesforce
● Designed and maintained landing pages and training materials for marketing and advertising initiatives
● Collaborated with systems and dev teams to track sales-facing changes and develop content strategy
● Led global demonstrations of new features and changes to Uber’s Salesforce instance and product offering
● Identified launch preventing issues on adjustments made to Salesforce and proposed time efficient solutions
HollywoodLife, New York, NY
Assistant/PR Assistant to Editor-in-Chief - Contract
Sep 19 - Jan 20
● Generated 25+ Google Analytics reports daily to track KPIs for website traffic and engagement
● Increased traffic to editor’s blog with Search Engine Optimization for articles and galleries on WordPress
● Curated the company’s Pinterest channel with new boards and optimization of existing boards
● Coordinated email blasts for PR contacts, agencies, and media outlets with HL exclusive content
Skills
Google Analytics, WordPress, Silverstripe, Salesforce, OnePlace, Confluence, CSS, Jira, Asana, Notion, Figma
Copywriting, Content Strategy, LinkedIn, Twitter, Pinterest, YouTube, iMovie, G Suite, MS Office Suite
Education
The Pennsylvania State University, State College, PA
Bachelor of Arts in Communication Arts & Sciences; Minors: Psychology & Spanish
Aug 13 – May 17
GPA: 3.67
