Shiraz Kuwailid
Email:-LinkedIn: https://www.linkedin.com/in/shirazkuwailid/
Summary
Dedicated, results-driven, and proactive marketing professional with a demonstrated
history of working in SaaS and B2B2C. A creative leader with skills and proven ability to
drive business growth, penetrate new markets and grow new product lines through
integrated marketing and business development strategies.
Work Experience
2020 July – Present | Creately
Digital Marketing Specialist – conversion rate optimization & inbound enterprise sales.
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Owner of inbound enterprise sales leads. Responsible for the full funnel
management, conversion and retention. Achieved a 40% sales conversion rate.
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Performing continuous MVT, A/B and in-App CRO experiments, analyzing results
and making changes on the website for conversion improvements in the funnels.
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Email marketing automation, technical SEO and backlink building campaigns.
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Developing and executing sales strategies and plans to achieve sales targets.
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Conducting webinars, product demo sessions and differentiating the product from
the competition by focusing on a clear and compelling value proposition.
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Identifying new business opportunities and generating MQLs and SQLs.
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Planning activities and opportunities in the CRM system and following up.
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Partner relationship management (engaging with Resellers and Channel Partners).
2019 January – 2020 May | Hayleys Advantis Limited
Senior Executive Digital Marketing – Supervising a 2-member digital marketing team.
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Develop, implement and manage holistic digital marketing (including PPC, SEO
and Social Media) strategies and marketing plans for multiple brands.
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Project management for cross-border eCommerce and go-to-market strategy.
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Devise and execute multilingual Google, Facebook and Instagram Ad campaigns
designed to drive conversions and acquire new leads & customers.
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Plan, execute and measure experiments and conversion tests using A/B testing via
Google Optimize, Analytics, Tag Manager & Facebook Pixel Analytics.
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Manage Digital Marketing budget towards pre-determined goals and targets.
2017 September – 2019 January | Dilmah Ceylon Tea Company PLC
Marketing Executive – Franchising t-Lounge & Brew 1867 business concepts.
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Marketing automation for the CRM, website, loyalty, and Mobile App for t-Lounge.
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Digital Marketing and social media handle for t-Lounge & Brew 1867 concepts.
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Digital content management for Sri Lankan and international t-Lounge franchises.
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Project Management; Brew 1867 website & Digital POS experience for t-Lounge.
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Creating and executing brand activations and campaigns using ATL and BTL.
2016 August – 2016 November | Unilever Sri Lanka Limited
Marketing Intern – Unilever Leadership Internship Program (ULIP).
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Revamping internal communication at USL Head Office & manufacturing plants.
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Introducing & managing the revamped internal newsletter of Unilever Sri Lanka.
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Sustainable business initiatives (CSR, Key Stakeholder Mapping & Events).
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Coordinating with multiple creative agencies to create internal marketing content.
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Analytical measurement & control of internal marketing projects.
Education
2018 Chartered Institute of Marketing (CIM - UK)
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Level 7 Postgraduate Diploma in Professional Marketing
2017 University of Plymouth - UK
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Bachelor of Science (Honours) International Management & Business
Skills Summary
Managerial
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Leadership – supervising a 2-member digital marketing team
Skills
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Taking initiative and ownership to proactively get things done
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Critical thinking & task prioritization under minimum supervision
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Ability to train, coach and mentor primary & project-based team members
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Skills in communication, presentation, closing sales & business
development (can multi-task between sales & marketing roles efficiently)
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Negotiation and ability to successfully influence decision making
Job-related
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Expertise in SEO (on-page, technical and off-page), CRO and SaaS Sales
Skills
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Skilled in product marketing, agile project management and delivery
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Email marketing automation - workflows, sequences and drip campaigns
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Proficiency in managing organic & paid campaigns on Facebook, Instagram,
Twitter, LinkedIn, Snapchat, Pinterest, Quora & TikTok
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Managing paid partnerships with influencers and content creators
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Google Ads certified for search, display & video campaigns
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Ecommerce proficiency in WooCommerce, Shopify & Magento
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Measurement & reporting with Google Analytics, Data Studio & Localytics
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Experience with Salesforce, Zoho, Freshsales & HubSpot CRM systems
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Data visualization on Indicative, Power BI, Mix Panel, Alteryx analytics
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Basic knowledge in SQL, HTML, CSS, JavaScript & Python
