Shintia D Wilanda

SHINTIA D WILANDA 7/461 Lygon St, Carlton, Victoria, Australia, 3053 -- shintia.wilanda SKILLS I am a Master of Marketing Communications student at the University of Melbourne. After marrying an Australian, I moved to Melbourne to study and pursue a new career journey. Previously, I worked for almost 4 years in e-commerce startups across Southeast Asia. My latest COUPON MARKETING * * * * * * * * * E-COMMERCE * * * * * * * * * SEO CONTENT WRITING * * * * * * * * * DATA ANALYSIS * * * * * * working experience was as a Commercial (SEO) Content Team Lead for iPrice Sdn Bhd, Kuala DIGITAL MARKETING * * * * * * Lumpur. Currently, I am a Marketing Intern for AI Australia. My areas of expertise are all-around CONTENT CREATION * * * * * digital marketing and data analysis. I am looking for a part-time job to compliment my study and SOCIAL MEDIA * * INDONESIAN * * * * * * * ENGLISH * * * * * * * MALAYSIAN * * * * * * willing to work full time after graduation. EDUCATION Master of Marketing Communications UNIVERSITY OF MELBOURNE / MELBOURNE, AUSTRALIA Mar 2020 – Dec 2021 Bachelor of Law, Business Law PADJADJARAN UNIVERSITY / BANDUNG, INDONESIA Aug 2011 – Aug 2015 / GPA 3.4 LANGUAGES * * TOOLS • 1st Rank National Agrarian Law Debate Competition, Trisakti University (2012) • Inspirational Alumni Award (2015) EXPERIENCES FULL-TIME Categorization Specialist & QA Commercial Content Team Lead IPRICE GROUP / KUALA LUMPUR, MALAYSIA Feb 2017 – May 2017 IPRICE GROUP / KUALA LUMPUR, MALAYSIA Oct 2018 – Oct 2019 JOB DESCRIPTION • Managed a team of 3 seniors, 3 executives, and 3 part-timers across SEA (SG, ID, TH, & VN) • Built and led strategic plans together with stakeholders and business partners • Generated ideas to improve SEO and UX technology (on-site and off-site) • Monitored the performance for each market, focusing on ranking, traffic, and revenue • Guided and developed team members to achieve personal and company goals ACHIEVEMENTS • As per June 2019 increased YoY traffic by 184% in total (ID: 205%, SG: 310%, TH: 24%, VN: 495%) • As per June 2019, increased YoY revenue by 171% in total (ID: 273%, SG: 191%, TH: 37%, VN: 259%) • Launched white-label partnerships with VNExpress (VN) and IDNTimes (ID) • Promoted one of the executives to a senior position Senior Coupon Executive for Singapore IPRICE GROUP / KUALA LUMPUR, MALAYSIA Dec 2017 – Oct 2018 JOB DESCRIPTION • Wrote engaging SEO content (meta titles, meta descriptions, keywords, etc) • Did extensive research on competitors & new marketing innovations • Assisted interns with integrating processes and supervised on a day-to-day basis • Worked closely with business stakeholders to boost retail performance ACHIEVEMENTS • Increased YoY traffic by 710% on iPrice Singapore coupon pages • Increased YoY revenue by 56% on iPrice Singapore coupon pages • Launched white-label partnerships with TodayOnline (SG) and The New Paper (SG) • Increased keywords ranking on Google search; for example, for 'Lazada Promo Code' keyword on TodayOnline increased from the 66th position to the 2nd position on Google search Coupon Executive for Singapore JOB DESCRIPTION • Created new categories, tagged, & categorized new products for online marketplaces • Conducted quality control of category & product pages ACHIEVEMENTS • Increased the number of categorized products by at least 70% for approximately 50 brands • Together with the team, created 40 new categories across 6 countries (Indonesia, Malaysia, Thailand, Vietnam, Philippines, and Singapore) Account Manager for Watches & Wearable Accessories ALFACART / TANGERANG, INDONESIA Feb 2016 – Feb 2017 JOB DESCRIPTION • Acquired new vendors & maintained relationships with current vendors • Developed sales strategy on product purchasing, margin negotiations, digital campaigns, etc., for both outright & marketplace systems ACHIEVEMENTS • Acquired at least 5 new merchants on board every month through outright or marketplace scheme • Maintained business relationships with approximately 65 merchants INTERNSHIP Marketing Officer MARCO POLO PROJECT / MELBOURNE, AUSTRALIA July 2020 – Sep 2020 Marketing Officer AI AUSTRALIA / MELBOURNE, AUSTRALIA Oct 2020 – Dec 2020 PART-TIME IPRICE GROUP / KUALA LUMPUR, MALAYSIA May 2017 – Dec 2017 Freelance Analyst and Content Writer JOB DESCRIPTION BITCURATE / WORKED REMOTELY July 2018 – Nov 2018 • Wrote engaging SEO content (meta titles, meta descriptions, keywords, etc) • Promoted exclusive deals and offers • Conducted extensive market research on competitors & new marketing innovations ACHIEVEMENTS • Increased YoY traffic by 710% on iPrice Singapore coupon pages • Increased YoY revenue by 42% on iPrice Singapore coupon pages • Increased keywords ranking on Google search; for example, for 'Lazada Promo Code' keyword, increased from the 20nd position to the 3rd position on Google search