Shina Akande

Contact Lagos, Nigeria - (Mobile)- www.linkedin.com/in/akandeshina (LinkedIn) Top Skills Strategic Communications Web Content Creation Digital Strategy Languages English Certifications The Digital Garage Associate of the Nigerian Institute of Public Relations Product Management Honors-Awards Most Outstanding Leader Publications Bring Back the Road Blocks Shina Akande, ANIPR Media Communications. Public Relations & Product Management Lagos State, Nigeria Summary • 7 years of proven professional experience in digital communication. • Proven track record of producing captivating content for digital media. • Experience in the development of innovative digital communication plans • Effective delivery of marketing campaigns and public relations strategies. Experience Pan-Atlantic University (PAU) Media And Communications Officer June 2023 - Present (1 year 2 months) Lagos State, Nigeria Pan-Atlantic University is a private, non-profit educational institution in Lagos State As a Media Officer, I work with the Communications manager and other team members to plan and develop high-quality communications content for external and internal use. Others: • Provide editorial support for web and social media content development. • Media content creation including media briefs, kits, talking points and timely press releases • Online media monitoring and ensuring brand visibility for promotional content. • Provide professional support in media relations work, crisis communications and internal media capacity building. • Work with various departmental teams to ensure that the communications activities calendar is updated and applied for weekly planning. • Develop subject-specific content for external use as and when required. • Develop high-level content for corporate communications. • Actively work with other units to expand audience engagement, viewership, and mailing lists. Page 1 of 4 • Monitor Customer Relationship Management System (CRM) and implement a content strategy for improving customer engagement. • Provide technical media support for implementing departmental and university-wide projects. The Elevation Church Media And Communications Officer February 2018 - June 2023 (5 years 5 months) Lagos, Nigeria The Elevation Church is a frontline non-denominational ministry headquartered in Lagos, Nigeria. The church has 9 different campuses across Nigeria, the UK and Canada with an average global attendance approaching 20,000 weekly (both online and in-person). As a Media and Communications Officer, I was attached to the Lead Pastor's office as his media manager, while also executing specific briefs for the church brand. My overall responsibilities include: • Developed and implemented strategic communication plans to drive brand awareness and engagement. • Assisted the development of short term and medium term strategy, innovation and campaign pipeline. • Designed and executed effective marketing campaigns across multiple channels, including social media, email, and web. • Managed crisis communication and reputation management efforts to mitigate potential negative impacts on the brand. • Produced captivating content for digital media, including blogs, social media posts, and email newsletters • Provided copywriting and editing support for internal and external communications. • Customer engagement and retention: onboarding the participants of some of our learning programs; customer retention strategy; admission; upselling and cross-selling of courses and services. • Managed conceptualisation and execution of micro-influencer communities in line with brand positioning for all marketing-led initiatives. • Sourced and curated appropriate and relevant content towards the achievement of growth targets across various media channels. • Creatively engaged trends to increase brand awareness. Page 2 of 4 Slatecube Programs and Communications Manager February 2016 - December 2017 (1 year 11 months) Lagos, Nigeria Slatecube is a technology company that develops AI-powered SaaS (Software-as-a-service) solutions for learning and workforce development. My key focus areas include: • Developed value proposition, integrating marketing and sales. • Managed the onboarding process for training participants. • Contributed to the development of training materials. • Customer engagement and retention. • Managed assigned social media content platforms, and efficient engagement with the audience, by responding to DMs and escalating where necessary. ByteMars Digital Marketing Assistant November 2016 - November 2017 (1 year 1 month) Lagos, Nigeria • Created engaging social media content suitable to various online platforms for different brands. • Managed each social media channels with agreed content and accurate information and resources- pictures, designs, videos etc. • Drove engagements through captivating post. • Drew traffic to social media channels using interest-based copy for various segment of the online audience. Sterling Bank Plc Customer Success Specialist March 2014 - February 2015 (1 year) Marina, Lagos. Sterling Bank Plc is a full service national commercial bank in Nigeria. At Sterling Bank, I worked as part of a team within a fast-paced retail banking environment. • Delivered excellent customer service and product sales to new or existing customers without compromising profitability. • Managed product acceptance campaigns. • Generated sales leads and opportunities for various retail banking products. Page 3 of 4 • Conducted market research through outbound activities. • Complaints resolutions. Education Lead City University Bachelor's degree, Public Administration · (April 2008 - May 2012) Page 4 of 4