SHIMADA Y. HALL- |-| www.linkedin.com/in/shimadahall
SENIOR PROGRAM MANAGER | DIRECTOR
Inspired and dedicated leader with over 20 years of Marketing experience focused on data and
interpersonal relationships. Proven ability to engage and transform cross functional teams while
delivering profitable solutions that drive sales and improve user experiences. Believer and motivator of
teams and individual contributors. Stellar organization, communication and planning skills, as
demonstrated in successful brand & product launches, brand campaigns, and large-scale sales
conferences. Superior ability to think forward and optimize opportunities through analytics, planning,
creative design and storied vision.
Core competencies include:
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Cross-functional Team
Leadership
Strategic Leadership &
Planning
Program Management
Agile Project
Management
Risk Assessment &
Management
Requirements Analysis &
Management Planning
(RMP)
Process Improvement
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Change Management
End-to-end process
management
Account Management
Content Marketing
Channel/Retail
Marketing
Digital Marketing
Campaign Management
Internal Marketing
Communication
Social Media and SEO
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Creative Direction and
Design
Customer Relationship
Management (CRM)
User Experience
Website/Application
Development
Event Management
Executive Presentations
Data Management &
Analytics
Forecast and Budget
PROFESSIONAL EXPERIENCE
HILTON CORPORATION | DALLAS, TX
10/2023 - Current
Senior Program Manager, Marketing & Loyalty Planning
Lead major large-scale Marketing & Loyalty global programs (GTM) from initiation to execution.
Experiences & Adventures | AutoCamp Launch: 2024 Program (sub-launch: Infor)
(Accolades: Summit Award Team Member Winner)
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Built detailed multi-phased program plans including governance, operating models, process
solutions.
Acted as high-level, coordinating manager to ensure business owners and decision makers have
appropriate information, decisions are made in accurate timeframes, and project ownership is
assigned to and prioritized by appropriate partner teams.
SHIMADA Y. HALL Page |- |-| www.linkedin.com/in/shimadahall
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Identified initiatives and workstreams and lead the cross-functional, global teams from
conception, planning, execution, testing and launch.
Oversaw the entire project lifecycle, from initial planning and requirements gathering to
implementation and post-launch support.
Developed and maintained project roadmaps, ensuring alignment with strategic goals and
objectives.
Identified and mitigated risks and issues, proactively addressing potential roadblocks to project
success.
Managed stakeholder communications and reporting, providing regular updates to senior
leadership and executive teams.
Led the integration of new technologies and tools to improve project tracking and reporting.
Waldorf Astoria HNW Campaign Launch: January 2025 – current
• Support Hilton 2025 and beyond goal of attracting luxury customer segment by driving
consideration, growing customer acquisition and retention, generate engagement through
multi-channel marketing campaigns.
• Coordinated cross-functional teams across geographically dispersed locations, fostering
collaboration and efficiency.
AT&T BUSINESS | JAVELIN AGENCY | DALLAS, TX
1/2019 – 9/2023
Senior Program Manager, Content Marketing, AT&T Business Summit
Provide exceptional program management and strategic support for the AT&T Business Summit Teams.
In support of the production of The Summit, developed best practices through interpersonal
negotiations for multi-team management.
Key Contributions:
• Provide cross-functional team project management (Content, XM, Global Events, Product, Email
MAT, MMS Design, Digital Design, Mobile App, Orbital Production, Website IBM Watson, Inperson and virtual events)
• Content Team Project Management (Writing & Editorial, Website, Email Campaigns, Webinars)
• Managed Session Content (process flow, capacity matrix, location development, etc.)
• Asset Strategy Management for Marketing campaigns (social media, website, email, etc.)
• Content Data Management and Analytics Reporting
• Internal Communications Development
• Production Project Management – Scoped and managed the workflows for the live event,
including test runs of schedules, commercials, and session recordings
• Team career development and people leadership
• Internal Communications Development (Executive presentations)
SENIOR PROGRAM MANAGER | DIRECTOR
SHIMADA Y. HALL Page |- |-| www.linkedin.com/in/shimadahall
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Analytics Reporting and Data Management (financials, group budgeting, resource management,
project planning and tracking)
FEIZY IMPORTS | LUXURY B2B/B2C BRAND | DALLAS, TX
Director, Digital Marketing & Project Management
8/2016 - 9/2018
Hired to manage the implementation and launch of Feizy’s first B2B/B2C website, along with the
Internal Sales and Customer apps. Developed best practices for digital asset management used for
annual markets, luxury creative content, editorial, sales tools, website optimization and marketing
collateral.
Key Contributions:
• Managed new project management team with major focus on business and career development
• Managed all phases of the RepZio/Feizy Sales App development. Launched 7.29.18
• Managed all phases of the newly launched B2B website including from start of conceptual
wireframing to end of running punch lists of enhancements.
• Created and maintained spec and wireframe documentation as well as communicated and
managed change documentation.
• Managed and analyzed data for app and website creation and personalized communications
• Developed email campaign with scheduling through IBM Watson, A/B Testing
• Defined the process for how to make a sample into a sellable product. This took buy in from a
slew of cross functional teams with multiple rewrites.
• Managed the reorganization of product photography studio with limited resources while
crafting and managing new processes to increase eCommerce digital assets. Direct impact to
sales growth.
• Managed all phases across multiple teams the 2017 New Lifestyle and Fine Catalog Creation and
Production
• Project Managed photography for 2017 Elle Décor Ads
• On-boarded new sales personnel and customers to the new platform.
• Merchandising and Styling showrooms and managing events
• Showroom vignette styling with focus on taking new and existing products and merchandising
them into relevant trends
• Asset Management, multiple launched products across markets (Vegas, Dallas, Highpoint, NY)
DAL-TILE CORPORATION, a MOHAWK INDUSTRIES COMPANY | DALLAS, TX
Senior Project Manager, Marketing - Home Centers (Ecommerce)
1/2012 – 7/2016
Hired as a second member of Home Centers Marketing team to support Dal-Tile’s world-wind growth in
the retail market. Managed product launches (average 20 launches annually with a 1-2 million budget)
Developed best practices and project plans for product introduction, including naming, launch and
SENIOR PROGRAM MANAGER | DIRECTOR
SHIMADA Y. HALL Page |- |-| www.linkedin.com/in/shimadahall
retirement. Designer for merchandising and remerchandising retail bays and creative designer of
product photography for in store and online marketing collateral.
Key Contributions:
• Became a one-woman team second year after Marazzi acquisition and led the Home Centers
marketing program. Increased productivity and efficiency for Home Depot after increased
demand from the retail channel. Managed multiple projects simultaneously and lead the
development/execution of new product photography to align with brand positioning.
• Increased Home Depot’s online product assortment of marketing collateral by 800% by data
analysis and project planning. Able to create a timeline that would update older products in the
product life cycle while maintaining the timeline of new introductions.
• Crafted and communicated storyboards, legal naming, timelines, merchandising, budget,
creative and production of marketing collateral and MET execution. Data driven communication
and merchandising.
• Built new Ecommerce team and trained stellar Project Managers that now oversee the Lowe’s
and Menards accounts.
EDUCATION AND TECHNICAL PROFICIENCES
MASTER OF ARTS (MA) in Adverting and Marketing Research
UNIVERSITY OF TEXAS, Austin, TX
BACHELOR OF ARTS (BA/MBA Dual) in Sociology and Research Methodology
DILLARD UNIVERSITY, New Orleans, LA
Excel Master, Salesforce, ZenDesk, WorkFront, Basecamp, Power BI, SharePoint, Airtable, Aprimo
SENIOR PROGRAM MANAGER | DIRECTOR
