SHILPAM
RAJPUT
DIGITAL CONTENT &
PRODUCT MARKETER
CONTACT--
shilpam88
EDUCATION
PGPME (MARKETING)
GREAT LAKES INSTITUTE OF
MANAGEMENT, GURGAON
2017
B. TECH (IT)
VELLORE INSTITUTE OF
TECHNOLOGY, VELLORE
2012
KEY COMPETENCIES
Digital Marketing
Marketing and technical expertise
Sales orientation
Marketing Strategy
Digital Marketing
Market Research
Team Management
Presentation skills
Email Marketing
Social Media Marketing
Product Development Lifecycle
Marketing communications plans
Content Marketing
TECHNICAL SKILLS
Keynote and Powerpoint
Microsoft Excel
Adobe Photoshop
Adobe illustrator
imovie video editing
INTERNSHIP
MARKETING INTERN
Happay, Bangalore | Apr 2015 - Jun
2015
PROFILE
Dynamic, results-driven digital product marketing strategist
with 5+ years of demonstrated success in creating product
marketing messages, positioning the product, helping with
product development, assessing needs, driving customer
demand, generating and nurturing leads, and increasing sales
revenues. Adept in setting up business operations, pushing
growth, securing customer loyalty and forging strong relations
with external partners. Exceptional mentor, coach and change
agent; combine business acumen with innate leadership abilities
to recruit, build and retain top-performing employees. Versatile
and fast learner having successful stints in established as well
as rapidly changing startup environments.
EXPERIENCE
CONTENT AND PRODUCT MARKETER
TALVIEW, BANGALORE | JULY 2019 - FEB 2020
Worked with the product, sales, and marketing teams to
build product collateral and created the right product
positioning.
Interacted and interviewed end-users and decision-makers
in the industry to gather key market insights.
Optimized marketing automation and lead nurturing
processes through content strategy using social media and
other online channels.
Equipped the Sales team with Sales enablement collateral
on product features, benefits, and competition.
DIGITAL & CONTENT MARKETING ASSOCIATE
HAPPAY, BANGALORE | DEC 2017 - JULY 2019
Created and managed SEO roadmap to win share of voice on
Google Search in key intent categories and drove quality
traffic to the platform.
Monitored and optimized the performance of Facebook ,
Google ads and other campaigns through Google Analytics.
Built and managed a rich content calendar for blog posts,
case studies, ebooks, whitepapers, ebooks, webinars, etc.
Edited content like blog posts, emailers, documentations,
etc. and advise the team on best practices for content
strategy.
Executed the GTM of new product features and worked with
the product team to build and distribute engaging content.
SALES MANAGER
KANPUR ORGANICS, JABALPUR | SEP 2014 – JUN 2015
Involved in new product development process.
Set-up meetings with potential clients & understanding
customer business and requirements.
Created product awareness, obtained orders and established
new accounts.
SENIOR SYSTEMS EXECUTIVE
COGNIZANT TECH. SOL. PUNE | NOV 2012 – SEP 2014
Improved incident resolution rate by 10%
Organized team meetings with the onshore team & better
created process flow
Prepared weekly audit reports to keep a check on
accountability
MINI PORTFOLIO
LIVE PROJECTS
Hindustan Times:
Evaluated key parameters for targeting potential leads through email marketing
& improved CTR by 2% in Adwords
Careers360.in:
‘Digital Marketing Live project’: Won 3 rd prize (out of 3133 teams), designed
and executed a Facebook marketing campaign
Cultstone.com:
Comprehensive analysis of the online ethnic wear
market in India. Competitive analysis, email marketing campaign using
MailChimp, blog and content optimization, SEO optimization
Google Online Marketing
Challenge (2016):
Ran an AdWords campaign for the start-up ‘Parikshit Design’, created brand
awareness, increased website traffic & improved the ad placements
INTERNSHIP RESPONSIBILITIES
• Conducted primary research for Fintech industry by
interviewing CXO’s & managers of 10 companies
• Thoroughly analyzed Happay’s competitors understanding
unique features, deliverables & gaining key insights into
their product offerings using tools such as Alexa, SEMrush & SimilarWeb
• Ran email marketing campaigns using the Netcore email
marketing tool, improved open rate by 15%
• Designed & delivered custom tailored letters to key
personnel across multiple industries for offline marketing
ACHIEVEMENTS
• Won all India 3rd Prize in digital marketing competition 'Make every interaction count' conducted by
Careers360
• Conducted knowledge exchange session as Initiator of the Digital Marketing Club at Great Lakes
• Helped prospective students and their parents with counselling as member of the AdCom at Great Lakes
• Successfully conducted major events at the annual management fest ‘CREST’ at Great Lakes
TOOLS HANDLED
WORK SAMPLES
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