Shilpa Mhamal – Content Writer
Goa, India |-| https://www.linkedin.com/in/shipamhamal/ |-
Summary
Creative and strategic content writer with experience in a variety of industries, including lifestyle, finance &
eCommerce. Skilled in crafting compelling narratives that capture the reader’s attention and drive conversions.
Passionate about producing quality content that is both informative and engaging.
Experience
TLM Consultancy – Content Writer
Feb’22 to Oct ‘22
Collaborated with the marketing team to create engaging and informative blog posts and e-newsletters
Created SEO-friendly content for client websites that increased organic traffic by over 20%
Conducted keyword research to determine the best terms to target for each campaign
Ensured all copy was grammatically correct and adhered to brand voice guidelines
Participated in brainstorming sessions regarding new product development, promotions, etc.,
contributing ideas when appropriate.
Collaborated with graphic designers to create visually appealing images for social media posts and web
pages.
Writing product descriptions for products & meta descriptions
Key Couture – Content Writer
Wrote persuasive product descriptions for clothing, Jewellery & accessories.
Writing SEO-friendly blog posts for fashion & lifestyle
Edited and proofread copy to ensure accuracy and clarity before final publication.
Chandrakant Mhamal & Co. – Finance Executive
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Jan 19 to April ‘21
Performed routine clerical tasks by scanning, filing, and copying documents.
Created and updated physical records and digital files to maintain current, accurate, and compliant
documentation.
Sterling Holiday Resort Pvt Ltd – Service Leader Finance
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Oct 2022
Nov 16 to Nov 18
Making Entries in WebProlofic (Includes Purchase, Bank Entries, Debit notes, Credit Notes, etc.),
In charge of collecting cash from the front office & depositing the same with the bank & coordinating
with the bank for DD & Others Related issues, etc.
Education
Diploma in Accounting & Taxation
Institute: Narayan Zante College of Arts & Commerce – Goa, India (March 2011)
Grade: B (65%)
Graduate (Bachelor in Commerce)
M.E.S College of Arts & Commerce – Goa, India (June 2007 to March 2010)
Grade: B (65%)
AWARDS
Was Awarded as The Best Employee for Sterling Holiday Resort for 02 Months.
LETTER OF RECOMMENDATION
Received a letter of recommendation from TLM Consultancy
CERTIFICATE
Copywriting Certificate Source: Udemy
Time Organization & Management Source: LinkedIn
Skills
Industry Knowledge: SEO, Digital Marketing, Content Creation, Editing, Analytics
Technical Skills: Microsoft Office Suite, WordPress, Google Analytics
Soft Skills: Communication, Creativity, Critical Thinking, Time Management
