SHIKHAR SAXENA
Full Stack Marketer
#-
_ shikharsaxena52 gmail.com
+ Ghaziabad, India.
INDUSTRY EXPERTISE
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A
G
B
F
C
E
D
A
Social Media Marketing
B
Media Buying
C
Branding & Positioning
D
Copy-Writing
E
Content Marketing
F
Off Page SEO
G
Cold Email Outreaching
H
Conversion Rate
Optimization
TOOLS & TECH
Google Analytics
Wordpress
Shopify
Notion
Google My Business
Ahrefs
Hotjar
Webflow
Intercom
Adobe Photoshop
Adobe Illustrator
Grammarly
Drift
Filmora
Hootsuite
Skype
Buffer
Flock
EXPERIENCE
ACHIEVEMENTS
Growth Hacker
f
LinkedIn Branding & Marketing
4
Instagram & Facebook Campaign
K2 Group India
~ 03/2020 - Ongoing
+ New Delhi, India. Remote since joined)
K2 Group is the parent company of Ads & Url, K2 Appliances, K2 Agro,
Saarthi Foundation, MBS Infotech Solutions, Dear Pet, Kings Auto, and
Trippy Hippy Cafe.
- My primary role here is to help them in Revamping the Branding,
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Positioning, and create modern Marketing strategies for Ads & Url
Marketing and App Development Agency).
I lead a team of 8 people which include 2 Social Media Executives, 2
SEO Executives, 3 Content Writers, and a Motion Graphics Designer.
Manage and guide them in the SEO activities, Social Media strategies,
review daily in house blogs by Content writers.
Helping them to build solid processes so that we spend more time on
actually doing cool stuff and get the desired results.
Growing an NGO (Saarthi Foundation), where we are feeding 300
poor people every day. I've grown their Instagram account from 0 to
12K Followers in less than 15 days using Instagram Ads and the
Facebook Page to 19K Page Likes using Facebook Ads.
Apart from this, I'm helping Ads and Url to position themselves better.
Check out the Instagram Account. Notice the latest 15 posts and
compare them to the old ones).
I'm also growing Kings Auto, a used car dealership and detailing
studio in New Delhi.
Lastly, I'm leading the Marketing for our side project Trippy Hippy
Cafe. It's a Cafe in New Delhi.
And a whole lotta more :)
Helped my previous company to grow
their LinkedIn Company Page from 15,171
to 37,842 Followers in just 10 months
using Content Marketing. No Paid Ads.
Gained 13,000 Followers on Instagram
and 19,000 Page Likes on Facebook in
less than 15 days using Paid Ads.
CERTIFICATIONS
Content Marketing
SEMrush
Advance Search Engine Optimization
SEMrush
Advance Social Media Strategy
SEMrush
EXPERIENCE
CERTIFICATIONS
Digital Marketing Specialist
Conversational Marketing
Appinventiv
~ 04/2019 - 03/2020
+ Noida, India.
- Appinventiv is a Global App Development Company with 500
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Drift
Developers and some renowned clients like IKEA, KPMG, Dominos,
KFC, Americana Group.
Worked on Optimizing the Conversion Rate (CRO) of our Website to
convert more Visitors into Leads. This included proofreading the
content to make sure it's error-free and delivers the correct message
to a potential lead. Also using Contextual CTA's and making the whole
experience more User-Centric & Personalized.
Besides this, I used Content Marketing strategies for our Company's
Social Media, namely LinkedIn, Instagram, and Facebook. But this is
just half work done, so we run ADs to make sure our content reached
to the Right audience at the right time. Also, I regularly Optimized our
Social Channels for better visibility and to make it more appealing to
the viewers.
On the SEO front, I primarily worked on the Off-Page SEO Optimization
wherein, I used the power of Cold Email to outreach to potential
Websites/Blogs owners for Guest Posting and Link Building.
I was also responsible for Optimizing and Managing our Company's
Listing on B2B Portals such Clutch, App Futura, The Manifest,
Goodfirms, and many more where we showcased our latest work,
Case Studies, and reviews of currently associated Clients.
Apart from the above, I used to co-ordinate with the In-House
Content Team for Latest Industry News and Blog content and used to
Publish it through Wordpress on our Website's Blog and promoted it
further on our Social Channels and other relevant Communities on the
Internet.
I also possess a fair experience in strengthening Google My Business
and Glassdoor Profiles and aligning them with the Employers
Branding.
Freelance Marketer
Conversational Sales
Drift
THINGS I'M
PASSIONATE ABOUT
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Building Amazing Brands
Driving Cool Cars and Bikes
%
Exploring & Sharing Great Music
A
Playing Complex Digital Games
LANGUAGES
French
Beginner
English
Proficient
Design, Content, Social Media, Shopify
~ 01/2018 - Ongoing
+ Remote
- On my Freelancing journey, I did varied projects for several clients
where I managed the whole projects single handedly.
- Freelance Projects - Willett LED TV, Acacia Hotels Goa, 16 Inches,
Borvocare, Water Shirts India, Learning OWLS, Khandani Chulha, and
many more.
Hindi
Native
BOOKS
PROJECTS
Mad Over Sneakers
~ 10/2019 - Ongoing
+ Worldwide
An E commerce store for Sneaker heads.
- Successfully launched a Shopify store where I sell cool and affordable
Sneakers.
- Got profitable within a month and have automated the store as of now.
- madoversneakers.com
It's all in your
Head
Russ Musician)
This is Marketing
Seth Godin
PROJECTS
BOOKS
The Petrolheads
~ 01/2019 - Ongoing
+ India
An Instagram community for the love of Automobiles!
- I couldn't scale this much because I soon joined Appinventiv and since
then it's been inactive.
- The Petrolheads.
EDUCATION
Design, Web Development, CMS,
SEO, & Analytics
Arena Animation, New Delhi
Robert Greene
Dr. Brian Weiss
3.5 / 4.0
STALK ME HERE
TRAINING / COURSES
Avalon Meta by Varun Mayya,
Shashank Udupa, Abhinav
Aurora, and Innovative Coder.
Many Lives, Many
Masters
GPA
~ 2017 - 2019
E com Success Course by
Nishkarsh Sharma.
The Laws of
Human Nature
Social Media Mastery by
Srijan Bhardawaj.
6
linkedin.com/in/shikharsax
W
@threegoodshots
J
Shikhar Saxena
Twitter
@threegoodshots
@threegoodshots
MY LIFE PHILOSOPHY
Good Players Win Races.
Great Ones Break Records.
Legends Change the Game.
Shikhar Saxena
