Shierald Reyes

SHIERALD A. REYES DIGITAL MARKETING & OPERATIONS P R O FILE E D U CATIONAL B A C K G R O U N D A Digital Marketer with extensive background in Advertising & Operations management from education industry Tertiary | S.Y.2006 - 2010 San Sebastian College - Recoletos Manila A.B. Mass Communications (Broadcasting) S K I L LS Project Management Agile, LEAN, SCRUM, Workflow management, Process documentation Marketing Google Analytics, Social Media Strategist, Web & Information Architecture, Campaign Strategist with ATL/BTL integtration C E R TIFICATIONS Google Digital Garage Fundamentals of Digital Marketing Certificate ID: ANU EM5 ZRR Issued: May 16, 2020 103rd Josiah Go's Marketing Strategy & Plans EDSA Shangri-la Issued: Feb 27 - 28, 2020 C O N TACT DETA I L S Cell: - Email:-Address: 52 M. Santos St. Santolan Malabon city, 1478 LinkedIn: @shieraldh1 Secondary | S.Y. 2002 - 2006 Panghulo National High School 3rd - 4th year High school St. Louis College - Valenzuela 1st - 2nd year High school Primary | S.Y. 1993 - 2001 Santolan Elementary School 4th to 6th Grade Immanuel Lutheran School K to 3rd Grade C H A RACTER RE F E R E N C E S Alexander M. Osias Senior Online Manager OKADA Manila - Karen Seno Corporate Communications Manager PHINMA Corp. (Ayala) - Annalyn Ripotola PhD Guidance Counselor - HS Department Ateneo De Manila University - SHIERALD A. REYES DIGITAL MARKETING & OPERATIONS C A R EER SUMMA R Y Operations Manager Synergy88 | Oct. 2019 to present Managing production of eBook files & designing process automation using Google apps and other free tools for productivity. Arranging focus group discussion and lead product testing for respondents Product presentation to partnered events to gather content contributors for a reader application Gather essential data and FMCG updates which will be used by other business units Developing business models for institutional clients based on SaaS (software as a service) Developing marketing plans using data of endusers to ensure that approach or productdevelopment is market driven. Deployment Services Manager REX Bookstore Inc | Oct. 2015 to Oct. 2019 Sphere headed the planning of nationwide deployment and develop strategic processes and governance to ensure efficiencies of the team is at optimum level. Involvement in marketing and brand activations of the company and develop a 360 campaign plan for the company. Oversee financials and operating capital of each team and policy implementation in monitoring OPEX and cash flow (accounts receivable) for the company and eBooks. Manage day-to-day operations of technical associates, conceptualize an automated process for the company, Marketing & administrative tasks. Manage technical associates and conducting trainings and discuss contracts and corporate policies as validated by legal to ensure compensation and employment arrangement is clear and ensure that budget needed for all projects will be release on time. Developing processes to integrate with other business units to ensure requirements and phases of production and productivity is considered to determine timelines. Oversee production of eBook outputs (PDF, EPUB2, EPUB3) supply, demand, & costs of production and deployment. C A R EER SUMMA R Y Conducting interviews to technical associates, supervisors and developing job descriptions and KRAs align to the strategies of Top management. Developing sales support initiatives (collaterals, presentation assistance, & other documents that will support the pre-sales activity of agents to close their deals) Ensure all eBook orders are delivered on time in full (OTIF) and provide after sales support to all B2B clients as well as direct assistance to its student thru our customer support specialists. Digital Producer Publicis JimenezBasic | Oct. 2014 to Jul. 2015 Manage day-to-day creative job orders and lead development of all executions for digital campaigns (pitch of creative studies, digital formats and ads) Reports directly to Chief Digital officer and Digital Strategy Director all output and project pipeline status on a weekly basis. Provide support to account management team to ensure all briefings and requirements are validated if feasible and be able to delegate the production depending on the capability of the team and provide a work-around (if necessary) to deliver outputs to client requirements (expedite if needed) Drafting cost estimates, production timelines and coordinating with external suppliers to execute digital initiatives for complex production requirement i.e. gamified EDM. Preparing digital strategy (substitute) for pitch and campaigns and brainstorm with the strategy team and creatives to determine the core competency of the brand and unique selling proposition to bank on it and develop a campaign that offers solution and increase affinity to its target audience. Acts as one of the digital team consultant on a daily basis and provide insights and recommend initiatives based on project briefing. Coordinating within the agency and teams to make sure all resources & concerns are attended before delegating the work to the production team (ex. kick-off meetings) Supervised interns and newly hired digital team to run through the process of the company. SHIERALD A. REYES DIGITAL MARKETING & OPERATIONS C A R EER SUMMA R Y C A R EER SUMMA R Y Senior Digital Strategist K2 Interactive Asia | Apr 2013 to Oct 2014 Account Executive Pure Digital Communications | Feb 2012 to Dec 2012 Acts as one of the frontline for the agency, project manage creatives and programmers, acts as a digital strategist, social media manager for content and sometimes does copywriting for FMCG brands. Lead the designers, developers and third (3rd) party suppliers to execute projects as approved by the client. Attending client meetings to ensure all concerns and technical issues are concisely explained and manage expectations given the budget and clear identification of scopes. Extracting website and social media analytics and measuring effectivity of campaigns on a regular basis and recommend next initiatives based on upcoming trends. Tasked to create sitemaps/wireframes and present an information architecture of the web/app project. Performs other tasks given by the managing director and CEO from time to time especially for special projects. Operations Manager Chenvel Services Inc. | Jan 2013 to Apr. 2013 Reports directly to CEO and manage marketing and logistics team operations. Refining process and conducting daily reports and sales monitoring based on pickup cargos fromJapan and incoming from Philippine Ports. Spearheaded the production of an ecommerce website and does content writing for affiliatemarketing and supplier outsourcing. Negotiates with external forwarders on rates on provincial deliveries. Resolving issues of lost items, complaints and consulted by the sales team to improve process. Acts as account executive of San Miguel Beer brands. Hybrid roles executed such as; content performance analyst, social media manager, copywritingand CMS administrator for web projects. Contributed a lot of San Miguel digital campaigns for the whole 2012 (Sarap Magbabad feat. Apl De Ap & Kris Aquino) below the line integration with digital tools and communication plan. Assisted senior accounts to make sure all projects are streamline with the client expectations and deliver outputs itemized within the CE (cost estimates). Determining timelines and production capabilities as well as continuous research on digital marketing and analytics. Freelance sales Mar 2011 to Jan 2012 PPP advertising group – Sales for online directory B2B Set-up meetings and presentations to establishments within NCR Trained by sales consultant from Paradise Pages delegate from Hawaii Cheezydeals Co. – Sales for group buying business model B2B Marketing Officer Oxford Distributions Inc. | Apr 2010 to Feb 2011 Assists the marketing manager to execute and organize brand activations for Weemall.com Quality assurance admin (CMS) for content management system of the Weemall.com Securing price list, costings, and payments from supplier participants (Price mapping). Documentation of pre & post-event marketing events. (Sponsorships & Pricelist) Promoted as product marketing head and refine processes of brand activations and evaluates marketing initiatives.