SHIERALD
A.
REYES
DIGITAL MARKETING & OPERATIONS
P R O FILE
E D U CATIONAL B A C K G R O U N D
A Digital Marketer with extensive background
in Advertising & Operations management from
education industry
Tertiary | S.Y.2006 - 2010
San Sebastian College - Recoletos Manila
A.B. Mass Communications (Broadcasting)
S K I L LS
Project Management
Agile, LEAN, SCRUM, Workflow management,
Process documentation
Marketing
Google Analytics, Social Media Strategist, Web
& Information Architecture, Campaign
Strategist with ATL/BTL integtration
C E R TIFICATIONS
Google Digital Garage
Fundamentals of Digital Marketing
Certificate ID: ANU EM5 ZRR
Issued: May 16, 2020
103rd Josiah Go's Marketing
Strategy & Plans
EDSA Shangri-la
Issued: Feb 27 - 28, 2020
C O N TACT DETA I L S
Cell: -
Email:-Address: 52 M. Santos St. Santolan Malabon city,
1478
LinkedIn: @shieraldh1
Secondary | S.Y. 2002 - 2006
Panghulo National High School
3rd - 4th year High school
St. Louis College - Valenzuela
1st - 2nd year High school
Primary | S.Y. 1993 - 2001
Santolan Elementary School
4th to 6th Grade
Immanuel Lutheran School
K to 3rd Grade
C H A RACTER RE F E R E N C E S
Alexander M. Osias
Senior Online Manager
OKADA Manila
-
Karen Seno
Corporate Communications Manager
PHINMA Corp. (Ayala)
-
Annalyn Ripotola PhD
Guidance Counselor - HS Department
Ateneo De Manila University
-
SHIERALD
A.
REYES
DIGITAL MARKETING & OPERATIONS
C A R EER SUMMA R Y
Operations Manager
Synergy88 | Oct. 2019 to present
Managing production of eBook files & designing
process automation using Google apps and other
free tools for productivity.
Arranging focus group discussion and lead
product testing for respondents
Product presentation to partnered events to
gather content contributors for a reader
application
Gather essential data and FMCG updates which
will be used by other business units
Developing business models for institutional
clients based on SaaS (software as a service)
Developing marketing plans using data of endusers to ensure that approach or
productdevelopment is market driven.
Deployment Services Manager
REX Bookstore Inc |
Oct. 2015 to Oct. 2019
Sphere headed the planning of nationwide
deployment and develop strategic processes and
governance to ensure efficiencies of the team is at
optimum level.
Involvement in marketing and brand activations of
the company and develop a 360 campaign plan
for the company.
Oversee financials and operating capital of each
team and policy implementation in monitoring
OPEX and cash flow (accounts receivable) for the
company and eBooks.
Manage day-to-day operations of technical
associates, conceptualize an automated process
for the company, Marketing & administrative tasks.
Manage technical associates and conducting
trainings and discuss contracts and corporate
policies as validated by legal to ensure
compensation and employment arrangement is
clear and ensure that budget needed for all
projects will be release on time.
Developing processes to integrate with other
business units to ensure requirements and phases
of production and productivity is considered to
determine timelines.
Oversee production of eBook outputs (PDF,
EPUB2, EPUB3) supply, demand, & costs of
production and deployment.
C A R EER SUMMA R Y
Conducting interviews to technical associates,
supervisors and developing job descriptions and KRAs
align to the strategies of Top management.
Developing sales support initiatives (collaterals,
presentation assistance, & other documents that will
support the pre-sales activity of agents to close their
deals)
Ensure all eBook orders are delivered on time in full
(OTIF) and provide after sales support to all B2B clients
as well as direct assistance to its student thru our
customer support specialists.
Digital Producer
Publicis JimenezBasic |
Oct. 2014 to Jul. 2015
Manage day-to-day creative job orders and lead
development of all executions for digital campaigns
(pitch of creative studies, digital formats and ads)
Reports directly to Chief Digital officer and Digital
Strategy Director all output and project pipeline status
on a weekly basis.
Provide support to account management team to
ensure all briefings and requirements are validated if
feasible and be able to delegate the production
depending on the capability of the team and provide a
work-around (if necessary) to deliver outputs to client
requirements (expedite if needed)
Drafting cost estimates, production timelines and
coordinating with external suppliers to execute digital
initiatives for complex production requirement i.e.
gamified EDM.
Preparing digital strategy (substitute) for pitch and
campaigns and brainstorm with the strategy team and
creatives to determine the core competency of the
brand and unique selling proposition to bank on it and
develop a campaign that offers solution and increase
affinity to its target audience.
Acts as one of the digital team consultant on a daily
basis and provide insights and recommend initiatives
based on project briefing.
Coordinating within the agency and teams to make
sure all resources & concerns are attended before
delegating the work to the production team (ex. kick-off
meetings)
Supervised interns and newly hired digital team to run
through the process of the company.
SHIERALD
A.
REYES
DIGITAL MARKETING & OPERATIONS
C A R EER SUMMA R Y
C A R EER SUMMA R Y
Senior Digital Strategist
K2 Interactive Asia |
Apr 2013 to Oct 2014
Account Executive
Pure Digital Communications |
Feb 2012 to Dec 2012
Acts as one of the frontline for the agency,
project manage creatives and programmers,
acts as a digital strategist, social media
manager for content and sometimes does
copywriting for FMCG brands.
Lead the designers, developers and third (3rd)
party suppliers to execute projects as
approved by the client.
Attending client meetings to ensure all
concerns and technical issues are concisely
explained and manage expectations given
the budget and clear identification of scopes.
Extracting website and social media analytics
and measuring effectivity of campaigns on a
regular basis and recommend next initiatives
based on upcoming trends.
Tasked to create sitemaps/wireframes and
present an information architecture of the
web/app project.
Performs other tasks given by the managing
director and CEO from time to time especially
for special projects.
Operations Manager
Chenvel Services Inc. | Jan 2013
to Apr. 2013
Reports directly to CEO and manage
marketing and logistics team operations.
Refining process and conducting daily
reports and sales monitoring based on pickup cargos fromJapan and incoming from
Philippine Ports.
Spearheaded the production of an ecommerce website and does content writing
for affiliatemarketing and supplier
outsourcing.
Negotiates with external forwarders on rates
on provincial deliveries.
Resolving issues of lost items, complaints and
consulted by the sales team to improve
process.
Acts as account executive of San Miguel Beer
brands.
Hybrid roles executed such as; content
performance analyst, social media manager,
copywritingand CMS administrator for web
projects.
Contributed a lot of San Miguel digital
campaigns for the whole 2012 (Sarap
Magbabad feat. Apl De Ap & Kris Aquino) below
the line integration with digital tools and
communication plan.
Assisted senior accounts to make sure all
projects are streamline with the client
expectations and deliver outputs itemized within
the CE (cost estimates).
Determining timelines and production
capabilities as well as continuous research on
digital marketing and analytics.
Freelance sales
Mar 2011 to Jan 2012
PPP advertising group – Sales for online
directory B2B
Set-up meetings and presentations to
establishments within NCR
Trained by sales consultant from Paradise
Pages delegate from Hawaii
Cheezydeals Co. – Sales for group buying business
model B2B
Marketing Officer
Oxford Distributions Inc. |
Apr 2010 to Feb 2011
Assists the marketing manager to execute and
organize brand activations for Weemall.com
Quality assurance admin (CMS) for content
management system of the Weemall.com
Securing price list, costings, and payments from
supplier participants (Price mapping).
Documentation of pre & post-event marketing
events. (Sponsorships & Pricelist)
Promoted as product marketing head and refine
processes of brand activations and evaluates
marketing initiatives.
