SHIENNA ROSE ESQUIVEL
Affiliate Marketing Specialist
ABOUT ME
Shienna Rose Esquivel-va-esquivelshiennarose.mystrikingly.com
facebook.com/shienna.esquivel
EDUCATION
Bachelor of Science in
Civil Engineering
Nueva Ecija University of Science
and Technology
2011 - 2016
Experienced affiliate marketing professional with a strong track record in
campaign planning, affiliate recruitment, and relationship management.
Skilled in tracking and reporting, outreach coordination, and contract
negotiation. Demonstrated expertise in optimizing conversions and
managing successful affiliate programs. Resourceful, analytical, and
proactive, with a passion for staying ahead of industry trends. Strong
organizational and communication skills.
WORK EXPERIENCE
April 2023 - Present
Growth Assistant
Affiliate Marketing Assistant
Built a list of qualified affiliates based on client parameters (# of followers,
engagement, content alignment with the brand’s mission, estimated CAC, etc.)
Managed tracking spreadsheet and provide reporting (# of outreachs, response
rate)
Templated outreach and coordination (mostly email but ability to communicate over
the phone as well if needed) - client to provide templates
Managed outreach administrative / data entry touch-points; Escalating issues when
appropriate re: affiliate contract negotiation and/or deliverables
AMAZON SERVICES
Facilitated of contract closing; Draft project briefing documents, with client
guidance, so affiliates can understand product messaging and guidelines for
content creation
PPC Advertising
Management
Sponsored Products
Sponsored Brands
Sponsored Display
SEO Listing Optimization
Keyword Research
Graphic Design & A+
Content
Product Research &
Supplier Sourcing
Inventory Management
Customer Service
QC ongoing campaigns (review, if the content posted, is within the guidelines) and
other ad-hoc tasks
March 2023 - June 2023
Quaz.me
Affiliate Marketing Specialist
Conducted an audit before setting up the program in the Awin Platform
Recruited core affiliates and all recommended partners to the program
Created different commissions structures and managed commissions of affiliates,
making sure that all affiliates have their appropriate commission rate
Created weekly Newsletter plan for Quaz.me
Created and set up codes for Coupon partners and communicated them
Engaged with affiliates to continuously promote Quaz.me
Conducted competitor research and keyword research
Conducted outreach to micro-influencers
Managed the approval of all the affiliates who applied to the program
November 2022 - December 2022
Project Amazon.Ph
AFFILIATE MARKETING
Affiliate Network
Management
Affiliate Recruitment
Affiliate Relationship
Management
Commission Structure
and Incentive Design
Performance Tracking
and Analytics
Ongoing Program
Optimization
Competitive Analysis
Amazon PPC Intern
Managed the delivery of Amazon Sponsored Products, Sponsored Brands, and
Sponsored Display ad campaigns for a 7-figure apparel brand on Amazon.
Monitored ranking performance daily and adjust campaigns accordingly.
Conducted regular research, identification, expansion, and improvement of
keywords for existing and new product listings.
Investigated and evaluated competitor activity to broaden search visibility.
Recommended listing modifications to enhance overall listing performance.
Analyzed performance data from campaigns and made necessary adjustments
based on insights.
Oversaw bid strategies and optimization efforts for assigned campaigns.
Prepared monthly reports for key metrics and in-depth analysis of campaign
performance and success.
TRAININGS
March 2021 - April 2023
Hawke Media - Affiliate Channel
Affiliate Support
Amazon PPC
Masterclass Project
Amazon.PH - December
2023
Amazon Seller VA
Masterclass
AmazoNation PH - July
2022
Copywriting Course
Coursebelt - November
2021
SOFT SKILLS
Reliable
Resourceful
Strategic
Analytical
Pro-active
Quick Learner
Organized
Team Player
Assisted Account Managers in strategizing, and pulling reports, and KPIs on a dayto-day basis.
Uploaded Weekly and Monthly Reports in Client Folders.
Sent Weekly Affiliate Promo Reminders to clients.
Attended to affiliates' queries and questions.
Managed different affiliate networks (ShareASale, Impact Radius, Rakuten
Advertising, Pepperjam/Ascend, and AWIN; pull transactions, reports, and affiliates
lists, optimized, and set up banners, text links, and promo codes.
Updated Clients' affiliate tracker for monitoring purposes.
Helped in preparing Agendas for client meetings.
Attended client meetings and took down notes during meetings and sent them to
Account Managers after the call.
Researched and recruited potential affiliates for all clients assigned.
Sourced articles related to our client's brands and made a list of publishers and
writers with their respective contact emails.
February 2021 - May 2021
51Talk PH
ESL Teacher
Taught Chinese Students with the English Language in a creative and effective way
using the 51 Talk - AC.
Evaluated students’ performance and providing corrections and feedback.
February 2018 - February 2020
DPWH - MMIIIDEO
Project Inspector
As a construction site inspector, I monitored project progress, ensured compliance
TOOLS
Canva
Aspire.io
Similarweb
AHREF
Helium10
ClickUp
Slack
Microsoft Office
Google Workspace
AMZ Suggestion
Expander
Unicorn Smasher
Pacvue
with codes and regulations, collaborated with key stakeholders, obtained quotes for
materials, prepared project proposals and detailed engineering designs, processed
field data, assisted in drafting structural designs, read and interpreted blueprints
and schematics, and prepared progress billing documents.
January 2017 - December 2017
Tokwing Construction Corporation
Quantity Surveyor
As a Quantity Surveyor, I managed contracts, budgets, bills of quantities and billing
documents, coordinated cost, availability and timely delivery of materials, reviewed
and advised on project design changes, purchased materials, attended meetings
with the Owner and Consultants, generated S-Curve report and prepared Variation
Orders as per actual site conditions.
REFERENCE
Erica King-Senior Strategist, Affiliate
Hawke Media
Thea Amor Magno-Affiliate Marketing Assistant
Growth Assistant
