SHERMEINE CACHOLA
Social Media Lead | Content creator
Portfolio
Profile
Dynamic and results-driven professional with a proven track
record in the social media and digital advertising industry.
Known for a strong work ethic and a modern approach to
creative digital strategies. Eager to leverage my experience and
Dubai, UAE
enthusiasm for success in a challenging role within a prestigious
organization.
Education
BSBA Marketing Management
Lyceum of the Philippines
University
Meta Social Media Marketing
Professional Certificate
Work Experience
haus & haus – Dubai, UAE
Social Media Lead
https://www.instagram.com/hausandhaus/
March 2025 – March 2026
Manage the social media presence of haus & haus.
Set strategy, tone of voice and content standards across platforms.
Oversee social output across multiple sub-brands.
Guide and review work from teams managing the sub-brand account.
Expertise
Content Creation
Social Media Management &
Strategy
Video and Photo Editing
Campaign Planning & Execution
Copy, Caption and Script Writing
Content Calendar Planning
Community Management
Influencer Collaboration
Analytics & Reporting
Canva | Adobe Photoshop | Adobe
Premiere | Adobe Ilustrator | Capcut
Monday.com | Google Suite
ChatGPT & other AI Tools for content
Plan platform-specific content calendars aligned with campaigns and
goals.
Review and approve captions and creative assets.
Lead short-form video content, from ideation to final edits.
Collaborate with design, video and marketing teams.
Collaborate with marketing leads across Sales & Leasing, Off Plan and
Commercial.
Lead multi-brand campaigns to drive engagement and enquiries.
Track monthly performance and optimise content strategy.
Oversee publishing using Meta Business Suite and scheduling tools.
Set standards for community management across comments and DMs.
Flowers.ie & Flowers.ae – Ireland & UAE
Social Media Manager | Creative Content Lead
https://www.instagram.com/flowers.ae/
Soft Skills
Communication
Planning & Organisation
Creative Direction
Strategic Thinking
Time Management
Team Collaboration
Adaptability
Attention to Detail
Problem Solving
April 2021 – November 2024
Curated content that garnered millions of views and consistently drove
engagement.
Directed creative campaigns across Instagram, TikTok, Facebook, and
email, from concept through to production.
Owned the monthly content calendar, aligning visuals and copy with
business goals, seasonality, and campaign themes.
Built and executed content strategies that boosted engagement and
supported steady audience growth.
With Driver’s License
Produced high-performing static and video content, including Reels and
UGC-style posts, while maintaining brand tone and visual identity.
Tracked performance analytics to refine content mix and platform
priorities.
Managed influencer partnerships and seasonal gifting campaigns,
expanding brand reach and visibility.
