SHEREEN F. SANDICO
PROFESSIONAL MARKETER
--
22
EXPERTISE
Marketing Strategy
Event Management
Advertising
Event Conceptualization
Corporate Branding
Project Management
Budget Management
Content Planning &
Development
Logistic Planning
Vendor Negotiation
Marketing Programs &
Promotions
Data Analysis
Social Media Marketing
Email Marketing
RELEVANT
REMOTE TOOLS
Google Workspace
Canva
Figma
Netsuite
Cision PR Newswire
GoTo Webinar
Jira
Impact
Years experience
in leading and managing in
MARKETING, ADVERTISING, PR, EVENTS, PROJECT
MANAGEMENT, BRANDING, STAKEHOLDER
MANAGEMENT and CLIENT SERVICING
Experience
May 2023 to Present
Azova
Alpine, Utah
April 2024- Present
Marketing Manager, PR + Events +
Partnerships
OVERVIEW
Reports directly to the US VP of Marketing
Oversee the planning, execution, and performance of multichannel partnership programs and marketing campaigns to
drive demand generation
Promote our global partnership marketing program by
identifying potential partners to maximize revenue through our
joint relationships
Collaborate with the Marketing team to design partnership
collaterals, including presentations, emails, brochures, case
studies, etc
Correspond with partner resources by developing an effective
communications
framework
that
informs
partners
of
promotions, solution updates, etc
Work with the VP o Marketing to enhance the growth of
partnership
marketing
strategies
(affiliate
marketing,
sponsorships, white labeling, etc.)
Recommend solutions to develop joint marketing plans with
partners by researching consumer behavior trends, target
audience, demography, etc
PUBLIC RELATIONS:
Collaborates
cross-functionally
within
the
marketing
department to align public relations strategies to support
holistic programs
Manages all aspects of public relations campaigns including
collaterals development and media strategies
Develops strong relationships with external and internal supplier
partners and manages activities of public relations agencies as
applicable
Manages expenses to develop public relations program budgets
SHEREEN F. SANDICO
PROFESSIONAL MARKETER
--
EDUCATION
POST GRADUATE CERTIFICATE IN
DIGITAL MARKETING
Asian Institute of Management
June 2023 to January 2024
AB COMMUNICATION ARTS
Colegio de San Lorenzo
1996 to 2000
EVENTS
Partner with the central marketing team to ensure the
company’s event presence and experiences bring the show
brands to life and align with business priorities and event
messaging
Oversee the development and production of digital and printed
collateral for in-person and virtual events
Leads event team to build long-term, value-based customer
relationships that enable the achievement of sales objectives.
Manage event budgets and timelines, ensuring all deliverables
are completed on time and within budget.
Build and maintain relationships with key stakeholders, including
sponsors, partners, and vendors.
PARTNERSHIP & INFLUENCER MARKETING
Co-leads strategies and execution of influencer strategies and
plans, incorporating data-driven insights, relevant social trends,
and an earned media lens.
Research and collaborate across the organization to develop
and execute influencer programs and activations that align with
brand strategies and annual marketing plans.
Collaborates
cross-functionally
to
creatively
integrate
influencer and affiliate programs into all relevant marketing
efforts.
Manages execution of all aspects of influencer programs,
campaigns, seeding, and events Create program/event recap
reports,
share
with
key
stakeholders,
and
identify
opportunities/recommendations to grow future results.
RELEVANT
EXPERIENCE WITH
GLOBAL AND LOCAL
BRANDS
Azova
USAid
Teleperfomance
Brady
Medicard
SAP
Telavi
iWhite Korea
Sensedol
Cignal
Unilever
Nestle
Chevron Philippines
St. Luke's Hospital
East West
Intel
Regus
Globe
Advil
Lysol
Megaworld
Boehringer Ingelheim
Sanofi Aventis
Asia Brewery
Philippine Daily Inquirer
May 2023- April 2024
PR Events and Exhibit Manager
Remote representative of a US Based company in PR and event
management.
Prepares and coordinates all necessary requirements for a
seamless event/ exhibit execution.
Tracks, manages and reports all pre- event preparation and post
event debrief.
Manages creative requirements for PR and events
Coordinates and manages with US suppliers, logistics and
events/ exhibit organizers.
Ensures that external communications, messaging and
campaigns are consistent across all mediums.
Identifies opportunities to proactive media outreach and timely
responses to media inquiries.
Builds relationship to all stakeholders and social media
influencers.
Collaborates with content creators to develop compelling PR
materials, including articles, blog posts, and social media
content.
Promote events through various channels to maximize
attendance.
Collaborate with internal teams (marketing, sales, product
development, etc.) to align PR and event efforts with company
goals.
Manages and profiles US influencers that is align to the
company.
Tracks and reports PR campaigns .
Establishes network of PR contacts across relevant industries
within the United States, with the ability to nurture and expand
these relationships.
Experience
SHEREEN F. SANDICO
PROFESSIONAL MARKETER
--
September 2021 to March 2023
Gur Lavi Corp
Growth Marketing Manager
Run performance of B2B marketing campaigns
Built cadence of thought leadership events and campaigns to
drive outbound lead generation.
Strategized and supported marketing communication programs
through internal and stakeholder events.
Managed and grew channel partnership s with existing new
reseller'
Worked with content team to constantly improve marketing
collaterals online and offline.
Ensure and maintain good relationship with all principal partners
Developed
marketing
strategies
that
align
with
the
organization's business goals and execute campaigns across
various digital channels
Conducted market research and analyzed trends to identify new
opportunities and improved campaign performance.
Collaborated with cross functional teams including creative
content and web development to produce engaging content
and optimize user experience.
Planned and executed lead generation and branding campaigns
across channels.
Extracted and analyzed sales data in strategizing marketing
programs through Netsuite.
Handled internal branding of GLC through digital efforts to
establish as the company of choice.
Maintained the company's identity and mission to customer,
employees and stakeholders.
Ensured .and oversaw company's branding to elevate GLC from
the industry.
Refine core messaging to engage organizational consistency in
all aspects of communication.
Managed and grew the Viber Community of channel resellers by
engaging contents, exclusive promotions, surveys to grow sales
and monitor inquiries.
Collaborated and partnered with other companies' marketing
team to ensure visibility of GLC
Experience
May 2019 to September 2021
Biocostech Philippines Corp
Marketing Manager for Ads and Execution
SHEREEN F. SANDICO
PROFESSIONAL MARKETER
--
Handled both brands of Biocostech-iWhite Korea (facial care)
and Sensedol (food supplement).
Produced valuable and engaging content for the brands' social
media that attracts and converts the target group.
Spearheaded digital content and strategies to ensure digital
visibility of Biocostech.
Experimented with various organic and paid acquisition
channels like content creation, content curation, event
management, publicity, lead generation campaign and
performance analysis.
Ensured and managed the use of marketing budget were
maximized and cost effective.
Handled and managed the company's ad and PR agencies
deliverables.
Built and maintained strong relationship with company's
stakeholders and media influencers.
Oversaw and approved all marketing materials both online and
offline.
Delivered internal and external communication strategy to an
engaging plan.
Deployed
marketing
and
PR
campaign
from
ideation
to
execution.
Prepared and managed all marketing budget from online and
offline.
Managed and improved online content, considering SEO and
Google Analytics.
Early Career in Advertising Agencies
and Retail Marketing
2014 to 2019
Tempus Media Group
Marketing and Events Head
2013 to 2014
Oncue Media
Business Unit Manager
2011 to 2013
LC Star- Unica Hija and Bayo
Marketing Manager
2008 to 2011
Euro RSCG
Senior Account Manager
2006 to 2008
Hinge Inquirer Publication
Senior Event Manager
2002 to 2004
Euro RSCG
Account Manager