Shereen Sandico

SHEREEN F. SANDICO PROFESSIONAL MARKETER -- 22 EXPERTISE Marketing Strategy Event Management Advertising Event Conceptualization Corporate Branding Project Management Budget Management Content Planning & Development Logistic Planning Vendor Negotiation Marketing Programs & Promotions Data Analysis Social Media Marketing Email Marketing RELEVANT REMOTE TOOLS Google Workspace Canva Figma Netsuite Cision PR Newswire GoTo Webinar Jira Impact Years experience in leading and managing in MARKETING, ADVERTISING, PR, EVENTS, PROJECT MANAGEMENT, BRANDING, STAKEHOLDER MANAGEMENT and CLIENT SERVICING Experience May 2023 to Present Azova Alpine, Utah April 2024- Present Marketing Manager, PR + Events + Partnerships OVERVIEW Reports directly to the US VP of Marketing Oversee the planning, execution, and performance of multichannel partnership programs and marketing campaigns to drive demand generation Promote our global partnership marketing program by identifying potential partners to maximize revenue through our joint relationships Collaborate with the Marketing team to design partnership collaterals, including presentations, emails, brochures, case studies, etc Correspond with partner resources by developing an effective communications framework that informs partners of promotions, solution updates, etc Work with the VP o Marketing to enhance the growth of partnership marketing strategies (affiliate marketing, sponsorships, white labeling, etc.) Recommend solutions to develop joint marketing plans with partners by researching consumer behavior trends, target audience, demography, etc PUBLIC RELATIONS: Collaborates cross-functionally within the marketing department to align public relations strategies to support holistic programs Manages all aspects of public relations campaigns including collaterals development and media strategies Develops strong relationships with external and internal supplier partners and manages activities of public relations agencies as applicable Manages expenses to develop public relations program budgets SHEREEN F. SANDICO PROFESSIONAL MARKETER -- EDUCATION POST GRADUATE CERTIFICATE IN DIGITAL MARKETING Asian Institute of Management June 2023 to January 2024 AB COMMUNICATION ARTS Colegio de San Lorenzo 1996 to 2000 EVENTS Partner with the central marketing team to ensure the company’s event presence and experiences bring the show brands to life and align with business priorities and event messaging Oversee the development and production of digital and printed collateral for in-person and virtual events Leads event team to build long-term, value-based customer relationships that enable the achievement of sales objectives. Manage event budgets and timelines, ensuring all deliverables are completed on time and within budget. Build and maintain relationships with key stakeholders, including sponsors, partners, and vendors. PARTNERSHIP & INFLUENCER MARKETING Co-leads strategies and execution of influencer strategies and plans, incorporating data-driven insights, relevant social trends, and an earned media lens. Research and collaborate across the organization to develop and execute influencer programs and activations that align with brand strategies and annual marketing plans. Collaborates cross-functionally to creatively integrate influencer and affiliate programs into all relevant marketing efforts. Manages execution of all aspects of influencer programs, campaigns, seeding, and events Create program/event recap reports, share with key stakeholders, and identify opportunities/recommendations to grow future results. RELEVANT EXPERIENCE WITH GLOBAL AND LOCAL BRANDS Azova USAid Teleperfomance Brady Medicard SAP Telavi iWhite Korea Sensedol Cignal Unilever Nestle Chevron Philippines St. Luke's Hospital East West Intel Regus Globe Advil Lysol Megaworld Boehringer Ingelheim Sanofi Aventis Asia Brewery Philippine Daily Inquirer May 2023- April 2024 PR Events and Exhibit Manager Remote representative of a US Based company in PR and event management. Prepares and coordinates all necessary requirements for a seamless event/ exhibit execution. Tracks, manages and reports all pre- event preparation and post event debrief. Manages creative requirements for PR and events Coordinates and manages with US suppliers, logistics and events/ exhibit organizers. Ensures that external communications, messaging and campaigns are consistent across all mediums. Identifies opportunities to proactive media outreach and timely responses to media inquiries. Builds relationship to all stakeholders and social media influencers. Collaborates with content creators to develop compelling PR materials, including articles, blog posts, and social media content. Promote events through various channels to maximize attendance. Collaborate with internal teams (marketing, sales, product development, etc.) to align PR and event efforts with company goals. Manages and profiles US influencers that is align to the company. Tracks and reports PR campaigns . Establishes network of PR contacts across relevant industries within the United States, with the ability to nurture and expand these relationships. Experience SHEREEN F. SANDICO PROFESSIONAL MARKETER -- September 2021 to March 2023 Gur Lavi Corp Growth Marketing Manager Run performance of B2B marketing campaigns Built cadence of thought leadership events and campaigns to drive outbound lead generation. Strategized and supported marketing communication programs through internal and stakeholder events. Managed and grew channel partnership s with existing new reseller' Worked with content team to constantly improve marketing collaterals online and offline. Ensure and maintain good relationship with all principal partners Developed marketing strategies that align with the organization's business goals and execute campaigns across various digital channels Conducted market research and analyzed trends to identify new opportunities and improved campaign performance. Collaborated with cross functional teams including creative content and web development to produce engaging content and optimize user experience. Planned and executed lead generation and branding campaigns across channels. Extracted and analyzed sales data in strategizing marketing programs through Netsuite. Handled internal branding of GLC through digital efforts to establish as the company of choice. Maintained the company's identity and mission to customer, employees and stakeholders. Ensured .and oversaw company's branding to elevate GLC from the industry. Refine core messaging to engage organizational consistency in all aspects of communication. Managed and grew the Viber Community of channel resellers by engaging contents, exclusive promotions, surveys to grow sales and monitor inquiries. Collaborated and partnered with other companies' marketing team to ensure visibility of GLC Experience May 2019 to September 2021 Biocostech Philippines Corp Marketing Manager for Ads and Execution SHEREEN F. SANDICO PROFESSIONAL MARKETER -- Handled both brands of Biocostech-iWhite Korea (facial care) and Sensedol (food supplement). Produced valuable and engaging content for the brands' social media that attracts and converts the target group. Spearheaded digital content and strategies to ensure digital visibility of Biocostech. Experimented with various organic and paid acquisition channels like content creation, content curation, event management, publicity, lead generation campaign and performance analysis. Ensured and managed the use of marketing budget were maximized and cost effective. Handled and managed the company's ad and PR agencies deliverables. Built and maintained strong relationship with company's stakeholders and media influencers. Oversaw and approved all marketing materials both online and offline. Delivered internal and external communication strategy to an engaging plan. Deployed marketing and PR campaign from ideation to execution. Prepared and managed all marketing budget from online and offline. Managed and improved online content, considering SEO and Google Analytics. Early Career in Advertising Agencies and Retail Marketing 2014 to 2019 Tempus Media Group Marketing and Events Head 2013 to 2014 Oncue Media Business Unit Manager 2011 to 2013 LC Star- Unica Hija and Bayo Marketing Manager 2008 to 2011 Euro RSCG Senior Account Manager 2006 to 2008 Hinge Inquirer Publication Senior Event Manager 2002 to 2004 Euro RSCG Account Manager