SHEREEN DUDEJA
- •-skype: shereendudeja • https://in.linkedin.com/in/shereendudeja
Marketing Specialist
Result and solution-driven achiever experienced in growing and managing marketing teams for B2B SaaS
businesses with demonstrated success in positively impacting bottom line values. Strong work ethic backed by
a rapid learning curve and over 9 years’ cumulative experience in driving growth and visibility by effectively
communicating across internationally distributed teams.
COMPETENCIES
Product Marketing
Inbound and Email Marketing
Branding and Public Relations
Help and Product Guides
Website Content
Thought leadership
Digital Marketing and Advertising
Analyst Relations
Competitor Analyses
Market Research
Community Building
Events and Social Media
SOFTWARE AND TOOLS
HubSpot
Salesforce
Photoshop
Marketo
MS Office
PROFESSIONAL EXPERIENCE
Marketing Consultant, Volunteer (On Sabbatical)
✓ Volunteered as marketing consulant for early stage start-up businesses
✓ Renewed HubSpot Certifications
✓ Upskilling to Photoshop.
2017 – Present
Marketing Manager, iQuanti, Inc.
2016 –2017
✓ Successfully managed a 2-member team to identify leads and events
✓ Increased campaign performance by providing targeted content for articles and whitepapers
✓ Improved conversions from email marketing campaigns by improving messaging
✓ Successfully managed the corporate website SEO project from proposal, planning through execution
✓ Managed execution of the iQuantiU project
Marketing Director, Cloud Lending Solutions-
✓ Increased annual sales revenue from USD 700,000 to USD 2.2 million+
✓ Successfully recruited, onboarded and managed marketing team growth from 2 to 6 members
✓ Achieved lead conversion success from event participation and PR agencies liasing
✓ Increased lead conversion and improved lead quality by launching a revamped website with improved
content, design and by liaising with external agencies for SEO/SEM
✓ Improved conversions from content generation by identifying key platforms and avenues with the
right social audience
Shereen Dudeja
-
Marketing Communications, Branding and PR Manager PAYBACK
2014
✓ Successful market launches for new partners backed by launch strategies covering a range of activities
and channels
✓ Increased brand awareness by liaising with PR agencies and using data points to ascertain interesting
angles for campaigns
✓ Successfully managed a 2 member-graphic designer team who reported directly into me
✓ Increased efficiency in adherence to brand guidelines internally thereby reducing the turn-around time
for campaign launches and creative readiness for launch
✓ Increased cross-partner activation by performing data-backed research and analyses to understand
customer behavior and target markets
Product Marketing Consultant, Capillary Technologies through ALP Consulting-
✓ Increased pre-sales team efficiency by establishing a solid foundation between the product, sales and
marketing team stakeholders
✓ Improved sales lead conversion capabilities by delivering 50+ high-value Competitive Benchmarking
Studies which defined market standing, capability loopholes and focused on highlighting advantages
over competition
✓ Achieved successful launch of new market offerings by crafting messaging and positioning strategies
✓ Provided content, messaging and collateral support for sales-enablement
Marketing Manager, APAC Druva Data Services Pvt. Ltd.
2010 - 2013
✓ Successfully built and managed the company brand by leveraging PR and Social Media
✓ Increased marketing messaging impact by providing content and collateral support for Sales and PreSales team located internationally by working closely with both product and sales team members
✓ Initiated, managed and successfully grew online social communities and conversations for the business
✓ Leveraged Analyst, Vendor, Channel and Public/Media Relations for online and offline consumption
Early Career in Marketing Communications, Business Development
2006 – 2010
✓ Improved brand awareness for Jagsonpal Pharmaceuticals through strategic communication plan
✓ Successfully launched a new marketing newsletter for internal stakeholders at Wipro Technologies
✓ Reduced 90-day technical documentation delivery time to 75 days for HCL Technologies
✓ Delivered real estate requirement solutions from search through final occupancy to global companies
setting base in New Delhi, India for Cushman and Wakefield India Pvt. Ltd.
EDUCATION
HubSpot E-mail Marketing, Inbound Marketing and Content Marketing Certifications
Adobe Photoshop
Post Graduate Diploma in Management - Marketing & Finance
B. Tech. in Electrical Engineering
2019,-
