Shera Mukherjee

Shera Mukherjee #3, Regency Margosa, 44 Kasturba Road Cross Bangalore-560 001 Tel: (R-, (M- Email:- PROFESSIONAL CHRONICLE IBM INDIA PVT. LTD, BANGALORE, INDIAMay 09- till date MANAGER-STRATEGIC COMMUNICATIONS- CIO Services- India South Asia Develop and implement communication plans for internal stakeholders on new initiatives Create brand awareness through flagship events – ‘Connect with BTIT’. Develop change management and adoption plans for key global projects in keeping with “Better Change for IBM Methodology”. Responsibilities covered: Develop Change management Vision and Mission Statement Identify Key stakeholder groups and conduct surveys to understand barriers to adoption and key productivity boosters. Draw up an education plan targeted to meet each stakeholder group requirements Conduct education sessions where required. Conceptualise and implement a brand awareness campaign for the department through IBM’s various social media platforms, educational sessions and innovative campaigns like CIO On The Go! Webinars and IT Quizzes. Conduct and analyse periodic surveys for CIO Initiatives. Effective promotion of CIO developed mobile applications in conjunction with identified “App Champs”. Achievements Citation received from VP- Workplace Transformation for Analytics Roadshow- 2012 Manager’s Choice Award 2015. MARKETING COMMUNICATIONS LEAD (AP/GMU)-ISV & Developer Relations (Global Marketing Centre) Develop and implement communication plans for internal as well as external audience and messaging regarding updates or new activities and competitive plays run by the Worldwide IDR team. Develop and monitor communication strategy and implement the same for the new private and public partner program for ISVs - Solution Select and Industry Solution Specialty. This involves: Develop a communication strategy for different audience types and across phases of the program. Developing and maintaining key information on the wiki for internal audience Identifying media for internal and external communication Drive content on the selected media vehicles Develop and monitor content for the external and third party social network sites. Leverage third party external sites for awareness and updates of the program Liaise with stakeholders across IBM- STG, and GB partner marketing team for information sharing and cross communication for maximizing reach and efficiency of communication Achievements Recognition for successful launch of Industry Solution Specialty Recognition for contribution to awareness around Solution Select Recipient of the IBM.com iBelieve award for contribution to partner communication for 2010 WORLDSPACE INDIA PVT. LTD. BANGALORE, INDIAJun ‘06- Sept 07 (Headquartered in Washington DC, WorldSpace is the world leader in satellite-based digital radio services) MARKETING CONSULTANT PRODUCT MANAGER- ACQUISITIONS (Reporting to General Manager- Marketing) Analyse & Develop on consumer trends and perceptions in order to increase in subscriber base and reduce customer attrition rates Subject matter expert on inputs for ATL campaigns. Developing agency briefs, and product positioning statements in keeping with target audience preferences Conduct and analyse Pre Test and WAR research to determine effectiveness of ATL campaigns Prototype testing and providing inputs to the engineering team for design changes- both functional as well as aesthetic in keeping with market needs Develop annual roadmap for product launches, strategising and developing product and pricing plans for the region Planning and monitoring for all national level promotions and strategic alliances developing BTL strategies to provide necessary sales impetus centered around ATL activities Evaluating the ROI of national level campaigns Agency Management and evaluation Achievements Successful launch of the OneWorld Satellite Radio receiver Recognition for on ground execution for the national AR Rehman campaign Successfully initiated and established annual consumer research studies which were integrated and evolved into marketing campaigns. KESTONE RESEARCH, BANGALORE, INDIAMarch’04 – June’06 (An Integrated marketing solutions company specializing in IT sector that provides strategic and operational services to conceptualize, plan and manage marketing and sales activities such as Market Research services, product launches, seminars and conferences as well as customer relationship programs and partner loyalty programs.) REGIONAL MANAGER (SOUTH) – EXECUTION Headed the Bangalore branch of the business and managing P/L for the unit Managed a team of 12 people to oversee BTL campaigns for clients ranging from Road shows, conferences and seminars to exhibitions Conducting post event analysis in terms of ROI of various BTL and ATL activities for client and recommending improvements Handled client acquisition and client servicing for the branch Established processes and quality systems to ensure adherence to standards and Service Level Agreements Assisting client in researching channel partner behaviour, prototype acceptability studies and conducting awareness studies SUPRAWIN TECHNOLOGIES, BANGALORE, INDIAAug’ 02 – Jan’04 (Suprawin Technologies is a provider of IT enabled services.) MARKETING COORDINATOR- OVERSEAS - BPO SERVICES Created Business Cases for Business Process Outsourcing on behalf of potential clients to establish investment requirement, payback periods / ROI, Quality / Productivity benefits, etc Presented such proposals to potential clients to solicit business for the company Provide macro level study on industry dynamics for clients and identify areas of growth and unmet needs Develop marketing communication plan for clients and assist with ATL communication plan Managed a team of 4 people. Responsible for recruitment and retention of team members. PAHARPUR GROUP, NEW DELHI, INDIAJune’ 97 – Jan’ 00 (A large Indian conglomerate engaged in multiple industries) MARKET ANALYST Performed market research, analyzed customer needs and developed business plans for new products / services of the group in keeping with changes in the industry Develop marketing communication plans and collateral Manage and monitor PR and advertising agency. Recommend nature of various BTL activities to increase desirability of business centre facilities among target customers Established the concept of ‘the instant office' for multi-national companies starting operations in India. Handled marketing/sales, operations, etc. as well as the business case of the product. Managed the product for the group, upon acceptance of the recommendations and extended the product to include legal services for the clients. Developed business relationships with Microsoft, Coca-Cola, Intel, etc PROFESSIONAL AND ACADEMIC QUALIFICATIONS M.B.A. ■ MELBOURNE BUSINESS SCHOOL, MELBOURNE, AUSTRALIA ■ 2002 [Specialization in Marketing and Operations Management] B.A. ■ DELHI UNIVERSITY, DELHI, INDIA ■ 1995 [Major – Economics] PROJECT UNDERTAKEN ACCENTURE CONSULTING, MELBOURNE, AUSTRALIA ■ 2002 ■ Team of 6 members Project Overview ■ To review the graduate recruitment process of the firm to perform a strategic / comparative evaluation of the current process and submit recommendations on the same