Shelly Mack

SM SHELLY MACK CONTACT +1 --https://www.linkedin.com/in/she lly-mack-/ EDUCATION 2020 SHAW ACADEMY Social Media Management Social Media Marketing 2009 RUTGERS UNIVERSITY International Business SKILLS Notary Public Microsoft Office Suite Epic Salesforce Logistics Event Planning Sales Marketing Canva Wordpress GoDaddy LANGUAGES English: Fluent Spanish: Basics PROFILE SUMMARY Strategic and results-driven marketing professional with over 10 years of experience in brand management, sales, and campaign execution within healthcare, consumer products, and wellness sectors. Proven success in supporting cross-functional marketing initiatives, budget monitoring, and consumer engagement strategies. Strong command of CRM tools (Salesforce), social media content development, and project management. Adept at analyzing campaign performance to inform actionable insights and support brand growth. Known for a collaborative approach and the ability to manage multiple priorities in fast-paced environments. WORK EXPERIENCE Inside Sales Representative - Healthcare UPS | 2021 - 2024 Supported brand development initiatives and client retention through custom logistics and supply chain solutions tailored to healthcare customers. Partnered with internal teams to ensure on-time delivery of solutions aligned with compliance and regulatory standards. Utilized Salesforce CRM to track engagement and build robust dashboards for leadership visibility. Delivered data-driven insights through pipeline analysis and reporting, supporting strategic planning for national accounts. Participated in monthly performance reviews and goal tracking, consistently exceeding KPIs. Negotiated contract terms and pricing models to ensure client satisfaction and organizational profitability. Executive Coordinator – Sales & Marketing Shop.com / Market America | 2011 – 2020 Managed brand campaigns across health, nutrition, and beauty product lines, using market research to support positioning and competitive strategy. Developed and led presentations to promote consumer engagement, collaborating with marketing and creative teams to refine messaging and materials. Trained over 20 consultants and maintained continuous development programs to align with evolving business needs. Partnered with medical professionals to implement wellness product campaigns, resulting in expanded B2B outreach. Brand Ambassador Manager MKTG | 2007 – 2020 Directed national promotional campaigns to increase visibility for top-tier consumer brands, aligning with company marketing objectives. Led recruitment, training, and performance evaluation for 100+ ambassadors across multiple markets. Oversaw budgeting and expense tracking for activation events and marketing initiatives. Collaborated with agency partners and internal stakeholders to shape campaign messaging and ensure successful execution. Created and analyzed campaign reports to guide future brand strategy and client recommendations.