Shelby Marcia Rae Gervais

As a UI/UX Designer, I bring strong proficiency in tools such as Figma and Adobe Illustrator, which I use to design thoughtful, user-centered digital experiences. I graduated from the University of Alberta in April 2024 with a certificate in UI/UX Design, where I developed a strong foundation in user research, interface design, usability principles, and design thinking. Through this program, I learned how to approach design from the perspective of the user—prioritizing accessibility, clarity, and intuitive interaction in every project.

My specialization within UI/UX focuses on creating clean, functional interfaces that balance both visual appeal and usability. I enjoy the full design process, from early research and ideation to wireframing, prototyping, and final UI design. Using Figma, I am able to efficiently build wireframes, high-fidelity mockups, and interactive prototypes that clearly communicate how a product will function before development begins. I pay close attention to layout hierarchy, user flows, and interaction patterns to ensure that the experience feels seamless and natural for users.

In addition to UX structure and interaction design, I also have a strong interest in visual design and branding. My experience with Adobe Illustrator allows me to create custom graphics, icons, and design elements that support a cohesive brand identity across digital products. I enjoy making sure that the visual side of a product not only looks polished but also supports usability by guiding users’ attention and improving navigation.

Throughout my projects, I focus heavily on problem-solving and iterative improvement. I believe that the best design solutions come from testing ideas, gathering feedback, and continuously refining the user experience. My goal as a designer is to create digital products that feel intuitive, accessible, and engaging for users while also helping businesses communicate their brand clearly and effectively.

Overall, I am passionate about combining creativity with strategic thinking to design meaningful digital experiences that put the user first.