Sheila Nielsen

 SHEILA NIELSEN Jupiter, FL |- |-| linkedin.com/in/sheilanielsen Regional Sales Manager Dynamic and results-driven Regional Sales Manager with a proven track record in leading, mentoring, and training high-performing sales teams. Adept at managing B2B relationships and business development, with extensive experience in food service, distribution, brokers, retailing, and restaurant partnerships. Skilled in territory management, financial planning, and budget oversight, ensuring optimal allocation of resources to drive profitability and sustainable growth. Strong ability to initiate, plan, and execute sales strategies that enhance market penetration, maximize revenue, and strengthen client relationships. Core Competencies Team management: Lead, coach and develop a team of field sales reps KPI, NPI, SWOT analysis Develop relationships with Key partners, brokers, and distributors. Analyze market trends, growth opportunities. Business Process Optimization CPG, Manufacturing, retail, Wholesale Financial analysis, P&L management Corporate Presentation, negotiation Professional Experience Third Eye Institute Including HP College– Jupiter, FL Director of Sales & Marketing June 2016 - Present Designed, facilitated brick and motor build-out, including branding, marketing, and purchasing, to establish a successful retail presence. Train, Hire, mentor staff and consultants for classes, sales, marketing, trade shows Developed, implemented course curriculum: from personal development to technical training courses. Business development, marketing, and client coaching training. Negotiate with and research with suppliers to secure competitive pricing, improving profit margins while maintaining product quality. Build and develop client relationships. Cook Warehouse – TX & LA District Sales Manager – Remote 80% travelOctober 2019 – March 2021 Recruited, trained, and managed a team of sales representatives, expanding the workforce effectively. Oversaw operations for 160+ corporate and independent dealers across Texas and Louisiana, enhancing regional sales performance. Developed and implemented marketing, branding, and advertising strategies tailored for corporate and independent dealers, strengthening brand identity. Procured corporate locations throughout Texas and Louisiana by negotiating sales or long-term leases of properties, coordinating staffing, and overseeing remodeling projects. Viva International – Calgary, Alberta, Canada Regional Sales Manager(Remote) CPG November 2013 – February 2016 Lead, trained and managed tops sales team 3 years running for North American sales leaders in every category. Orchestrated the revamp of territorial sales strategies for Guess and Harley Davidson eyewear, leading to a sales growth from $130K to $1.6M per brand within 2 years. Achieved a 40% year-over-year sales increase by repositioning products as high-fashion items and enhancing brand perception. Managed corporate and national accounts, coordinating retail planning, and implementing merchandising programs and incentives. Worked with clients for merchandising, shelf placement and new listing agreements Governed territories across Western Canada, leading team building, training, and supervisory duties to ensure cohesive operations. Conducted sales forecasts, analyzed market trends, and executed various incentive plans to drive annual sales achievements. Phytoderm Skin Care – Calgary, Alberta, Canada Regional Sales(Remote)CPG May 2009 – November 2013 Key accounts sales, new listings, staff sales training and demonstrations Territory design, correction, and management, Remote Trained customers staff on products, techniques and sale positioning Consistently increased sales by 20%, awarded new listing award, tops sales award yearly Managed corporate, key, and national accounts, coordinating retail planning, merchandising programs; designed and implemented sales planning. Governed territories across Western Canada, leading team building, training, and supervisory duties to ensure cohesive operations. Conducted sales forecasts, analyzed market trends, and executed various incentive plans to drive annual sales achievements. Earlier Experience WE & KY ConstructionDivorce ConsultantsFletchers Fine FoodsHorny Toad Saloon Designer/marketingDirector of OperationsNational Accounts Owner/Operator Technology Proficiencies Microsoft Office Suite (Word, Excel, PowerPoint, Outlook, Teams), CRM Education Western Governor University – Austin, TX Master of Business Administration (M.B.A.) Western Governor University – Austin, TX Bachelor of Science (B.S.) in Marketing University of Maryland – Fulda, Germany Associate’s degree (A.A.) in Business Certifications Florida Real Estate License, RENA, CCIM, SRS, GRI, Short Sale Expert, IMDHA, Clinical Counselor, Master Hypnotherapist Work life Balance/ Activities Diving, Skiing, Horseback riding, Motor biking, Rowing, Exercise.