Name: Sheila W. Kabuga
Cell:
-/-
Email:-PERSONAL BREIF;
I hold an Upper 2nd Class Honors degree in Business Administration from the University of
New Castle, USA, obtained through their esteemed franchised program in Kuala Lumpur,
Malaysia. My diverse professional background includes serving as a Project Consultant at the
African Alliance of E-Commerce, where I played a pivotal role in projects across multiple
African countries. Prior to this, I served as a Brand Manager/Field Sales Manager at Brown
Forman, significantly enhancing brand visibility, and at the Kenya Wines Agency Limited,
gaining valuable experience in Project Management.
EDUCATION BACKGROUND;
- Bachelor of Business Administration, University of New Castle, Malaysia (June 2006 – Nov
2008)
- High School Diploma, Kabojja Secondary School, Uganda (September 1999 – May 2005)
- Primary Education, Nyali Primary School (January 1991 – November 1998)
EMPLOYMENT HISTORY;
May 2021 – Present – Brand Manager, East African Portland Cement PLC
Developing & executing marketing strategy for BTC brand to achieve commercial
objectives;
Developing marketing budgets, expenditures, research and development appropriations
and profit loss projections for the department and the Company;
Formulate market strategies for Company’s product, developing and managing
company’s advertising campaigns;
Gather market intelligence to gain a clear understanding of consumer insights and initiate
new marketing programs;
Improving product knowledge and brand awareness through coordination and
implementation of planned marketing activities;
Monitor point of sale retail outlets and develop strategies to improve brand visibility
Planning and coordination of marketing activities;
Managing the production of marketing materials;
October 2018 – April 2021 – FMCG Consultant
Connecting International Brands with Kenyan Importers in FMCG
October 2016 – October 2018 – Project Consultant, African Alliance for E- Commerce,
Senegal reporting to the Program Coordinator
ACHIVEMENTS;
Organizing International events in different African Countries for the secretariats
Work on projects with different African Countries
Monitoring and project reporting.
Organizing regional seminars as part of marketing the Alliance.
November 2015 - April 2016 - Marketing and Brands Manager, Brown Forman,
Nairobi
ACHIVEMENTS;
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Budget management; ensuring activities are implemented on budget and consistently.
Timely submission of brand reports on a monthly basis.
Competitor review and analysis and providing local market insights.
Build brand awareness by linking the brands to flagship events.
Overseeing junior members of my marketing team by clearly stating goals and
objectives; maintain open communication; and motivating the team to accomplish
tasks.
Development and implementation of Brown Forman Kenya marketing plans in
collaboration with the global brand team.
April 2012 - November 2015 - Brand Manager, Kenya Wines Agencies limited, Nairobi
ACHIVEMENTS;
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Brand Planning- develop and complete brand plans for respective brands.
Overseeing junior members of my marketing team by clearly stating goals and
objectives; maintain open communication; and motivating the team to accomplish
tasks.
Project manager behind the change in new bottling (Kingfisher and Caprice wines).
Agencies Management.
Budget Management.
Trade Marketing Management.
OTHER WORKING EXPERIENCES INCLUDE;
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December 2009 – March 2012 Customer Service, Integrated Network & Data
Systems (Contract Based)
May 2009 - Dec 2009 - Bank Clerk, Kenya Commercial Bank Ltd, Nairobi. (Contract
based)
REFFERES;
Nogaye Diop
Program Coordinator,
African Alliance for E-Commerce,
Tel: -,
Dakar, Senegal.-
Carol Mutua
Human Resources and Administration,
Kenya Commercial Bank,
P.O Box- NBI
Nairobi, Kenya,-
Simon Peter
Legal Council
East African Portland Cement PLC,
P. O Box- NBI-
Lucy Ong’era Kisia
Medium Taxpayers Office Manager
Kenya Revenue Authority
P. O Box- NBI-
