Sheila Ingasiani

Sheila Ingasiani BRAND MANAGER SKILLS Email Marketing --P.O Box 9887, Nairobi, Kenya, 00200, Kenya ABOUT ME Competent Marketing and Customer Service professional with over 8 years experience. A focused and assertive individual with proven ability to undertake tasks and responsibilities with ease and perfection. Virtual Assistance WORK EXPERIENCE Customer Service Email Handling VIRTUAL ASSISTANT (REMOTE) HAUS PARTY NEW YORK / Jan 2021 - Present ▪ Planning and cordinating Haus Party reservations Marketing Strategy & Plans ▪ Handling communication with potential and booked guests through emails and phone calls ▪ Email marketing to increase reservations Digital ATL & BTL Marketing ▪ Responding to customer complaints and concerns to ensure prompt resolution ▪ Monitoring and reporting on employee performance Marketing Campaigns ▪ Employee work scheduling and performance monitoring ▪ Weekly employee job review and payroll processing ▪ Monitoring feedback from propose service improvements ▪ Social media management of Haus Party Instagram platform EDUCATION Bachelor of Commerce Marketing Major University of Nairobi Nairobi, Kenya 2011 High school diploma Moi Tea High School Kericho 2005 BRAND MANAGER DKT INTERNATIONAL / Jan 2017 - Dec 2020 ▪ Develop and execute strategic brand plans in Kenya and Uganda to drive sales, increase market share and build brand equity. ▪ Increase visibility at point of sale through designing, production distribution of targeted visibility materials. ▪ Spearhead the development and design of highly effective marketing collateral to ensure optimal messaging and positioning. ▪ Implement planned marketing activities based on allocated budget to ensure maximum return on spend; ATL, BTL and Digital. ▪ Segmentation, targeting and positioning of DKT products to develop effective campaign messaging that resonate with the target audience. ▪ Generate content for social media posts, marketing collateral, website, training guides and sales tools. MARKETING EXECUTIVE EQUITY BANK LIMITED / Jan 2014 - Dec 2016 ▪ Developed and executed strategic marketing plans based on allocated annual budgets. ▪ Implemented marketing campaigns which drove customer engagement and elevated products reputation and image in the Kenyan market. ▪ Tracked and analyzed performance and generated recommendations on how to elevate product perception. ▪ Segmentation, positioning and targeting of Equity Bank’s products to create product affinity. ▪ Market, competitor and consumer research to steer marketing strategy and elevate Equity Bank’s products. CUSOMER SERVICE (REMOTE) EQUITY BANK LIMITED / Jan 2011 - Dec 2013 ▪ Delivering a comprehensive service to enquiring customers ▪ Direct marketing and lead generation of internet banking to potential users ▪ Delegating certain customer enquiries to specific teams ▪ Creating and reviewing customer spreadsheets and keep online records ▪ Organizing all communication via emails and phone calls ▪ Managing contact lists and organize managers’ calendars ▪ Conducting market research and report on the results