SHEHERYAR KHAN
Data & Growth Marketing Specialist
Karachi, Pakistan |
Remote |
📍
🌐
📧-| 📞 -
Summary
Data & Growth Marketing Specialist with 5+ years of experience turning data into actionable growth. I excel at
designing and optimizing email marketing campaigns, automating lead generation, and scaling marketing funnels to
drive measurable results. Skilled in leveraging tools like HubSpot, Smartlead, Apollo.io, Power BI, and Klaviyo, I create
high-performing campaigns that convert leads into loyal customers and fuel business growth.
Skills
Data Analytics: SQL, Power BI, Qlik Sense, MIS Reporting, Interactive Dashboards
Marketing: Campaign Management, CRM Automations, HubSpot, Klaviyo, MailerLite, Beehiiv, Smartlead,
Content & Social Media Management
Lead Generation: Apollo.io, Snov.io, Clay, LinkedIn Sales Navigator
Experience
Richard van Hooijdonk
Research Analyst - 01/2023 - Present
•Conducted market research on emerging technologies, supporting thought leadership, keynote insights, e-books,
whitepapers.
•Managed Smartlead email campaigns targeting 25,000+ contacts, achieving 55% open rate, 48% click rate, and 3.3%
positive replies, while maintaining bounce rates below 1%
•Designed and executed targeted email marketing campaigns, improving conversion rates by 20%
•Analyzed campaign performance metrics, refining email marketing strategies for higher open and conversion rates
•Led a weekly newsletter campaign with a highest open rate of 45%, optimizing subject lines and content for maximum
engagement
•Managed blog publishing and SEO compliance on WordPress; handled content scheduling and analytics, optimized
articles for SEO, increasing blog traffic by 35% within six months
Trendforce.One
Data Management Specialist - 01/2023 - Present
•Developed and maintained customer segmentation strategies, increasing lead conversion rates by 15%
•Created and managed high-value contact lists, contributing to a 10% sales growth through improved outreach
•Performed A/B testing on marketing campaigns, optimizing performance based on data-driven insights
•Built automated reporting dashboards, reducing manual data processing time by 40%
Arpatech
Product Data Specialist - 12/2021 - 01/2023
•Conducted pricing analysis, helping optimize sales strategies and increase revenue by 12%
•Managed ERP system data, identifying and rectifying data discrepancies, improving operational efficiency
•Spearheaded the development of automated sales reports, enhancing decision-making capabilities
Faysal Bank Limited
Data Analyst - 11/2018 - 11/2021
•Spearheaded a digital archiving project from proposal to implementation, mitigating data loss, resolving retrieval
issues, and reducing archiving costs by 30%, while improving data retrieval efficiency.
•Developed operational dashboards to monitor key performance indicators (KPIs) and expenses
•Conducted User Acceptance Testing (UAT) for the bank’s core banking system, improving system reliability
•Collaborated with regulatory and law enforcement teams on audits and data verification.
Education
Muhammad Ali Jinnah University
MS (Marketing) - 01/2021 - 01/2023
IBA Sukkur
Bachelor of Business Administration - 01/2012 - 01/2017
Key Achievements
● Successful SEO Optimization and Newsletter Campaign Increased blog traffic by 35% through SEO optimization and
led a weekly newsletter campaign that achieved a 45% open rate
● Jhaur Documentary Digital Marketing Strategy Developed and executed a digital marketing strategy that resulted
in 4000 hours of YouTube watch time and enabled channel monetization
