Shefali Mathur

SHEFALI MATHUR CONTENT WRITER AND MARKETER PROFILE OVERVIEW Specializing in content creation and marketing, I have helped organizations improve their online presence, organic traffic, managing media relations and establish their position as industry leaders. TOOLS KNOWLEDGE Ahrefs Google keyword planner Google Analytics Google Search Console SemRush Buffer and HootSuite Canva CONTACT Email-Contact No. - EDUCATION B.E Civil Engineering - Anna University WORK EXPERIENCE Content Marketing Lead Nittio Learn - Bangalore April 2021 - Present As the first content professional at Nittio Learn, I was given the responsibility to build Nittio Learn’s content infrastructure from scratch. The aim was to drive organic traffic to the website and establish Nittio’s position as the industry leader. I reported to the cofounder and reviewed with him the existing framework at Nittio and helped draft an elaborate plan to scale content efforts dynamically. Creating a monthly content strategy Planning LinkedIn engagement Content creation for on-site and off-site platforms Monthly SEO audit and outreach FREELANCE CONTENT CREATOR SEPTEMBER 2020- APRIL 2021 Helped create content engagement for an American pet-tech organization. Build up an online presence for an Indian and American mattress manufacturer and distributor. Assisted a women-centric healthcare community to create a compelling content repository. Was a part of multiple PR organizations and created required content, viz - press releases, pitch notes, authored articles, press notes, and interaction pieces to name a few. These PR firms represented the entertainment, education, and technology sector. Created content for a digital marketing agency to help improve their client’s existing content repository and online presence SKILLS Content writing and editing Keyword research SEO outreach, analysis, strategy, and implementation Content strategy and planning SEO content creation Google Ads Public Relations Content Writer and SEO Executive Impiger Technologies Nov ‘18 to Sep ‘20 I was the one-woman army for all content requirements. As a part of the digital marketing team, I created an online presence for Impiger Technologies as well as for our clients. I blended my B2B and B2C writing skills with my understanding of SEO to enhance the content domain of the company. Created a robust online presence. Penned high-ranking and SEO-compliant blogs for both Impiger and our clients. Created a strong content repository for the in-house marketing team. Assisted in creating high-response Ad campaigns. Senior Correspondent and Content Writer Siliconindia Nov’16 - Nov’18 My role as a correspondent and content writer at siliconindia was my first step as a professional writer. During my tenure, I helped my team achieve the following milestones: Publish 176 magazines during the- content calendar plan. Build a strong thought leadership content repository for the magazine or commonly known as CXO Insights. Build strong PR relations and enhance the magazine’s existing media network. SHEFALI BEYOND WORK A closeted poet Active volunteer at Humane Animal Society during the pre-covid days. Female financial independence enthusiast and help women get the right. professional assistance to be financially secure. Trained Hindustani Classical Singer.