Sheenu Kapoor

Curriculum Vitae SHE EN U K AP OOR SENIOR COPY CREATIVE Date of Birth Based Nationality/Citizenship Languages Spoken Languages Written Software Proficiency Online Portfolio Email Mobile: 27 October 1970 Singapore since 2001 Indian English English MS Office http://www.behance.net/sheenukapoor-- Key Attributes - Experienced in creating strategically sound, integrated creative solutions for diverse markets. - Responsible for coming up with original, creative ideas and expressing them through effective and engaging copy. - Worked with global agencies in Mumbai and Singapore. - Created advertising for categories ranging from automotive, food and beverage, banking and insurance to beauty and healthcare. - Worked on brands as diverse as Red Bull, Estée Lauder, Nokia, American Express, Saab, Harley-Davidson and Singapore Tourism Board. - Passionate about pushing boundaries and craftsmanship. - Thrives on impossible deadlines, a stimulating work environment and great coffee. As a senior advertising copy-based creative, I’ve had the joy of working on a wide range of brands in diverse markets, and with people from all over the world. For over 20 years, I’ve been creating effective, articulate communication based on sound business strategies using creative flair and critical thinking. Communication that targets the audience with topnotch content that is perfectly aligned to their needs, and helps the company strengthen their market positioning. I am experienced in working simultaneously on multiple projects and being able to give each my full, undivided attention. I have worked in both traditional as well as digital and social agencies, and possess a comprehensive 360 degrees experience in all facets of advertising and communication. I am accustomed to working in a high-pressure environment, to going above and beyond what is expected. I am highly comfortable working on my own as well as collaborating with team members both locally and globally. Professional Experience Designation Agency Senior Freelance Creative, Singapore JWT, Ogilvy, ARCADE, DDB, Grey, Bates, BBDO, Wunderman, Google June 2012 till present Designation Agency Creative Group Head, Singapore Saatchi & Saatchi June 2011 till May 2012 Designation Agencies Senior Freelance Copywriter, Singapore Ogilvy, JWT, Bates, McCann Worldgroup, McCann Healthcare, Batey/Red Cell, BBDO, Euro RSCG, FCB, Grey Worldwide, iris, Leo Burnett, Lowe & Partners, M&C Saatchi, Publicis, Saatchi & Saatchi, Y&R. 2005 to May 2011 Agency Designation Ace Daytons Advertising, Singapore Senior Copywriter 2003 to 2005 Agency Designation Publicis-Eureka, Singapore Copywriter 2001 to 2003 Agency Designation Contract Advertising, Mumbai Creative Group Head 1998 to 2001 Agency Designation Ogilvy & Mather, Mumbai Senior Copywriter 1997 Agency Designation SSC&B Lintas, Mumbai Senior Copywriter 1995 to 1997 Agency Designation Advertising Avenues, Mumbai Copywriter 1993 to 1995 Key Singapore Brands Technology HP, SAP, Google, Nokia, Sony Ericsson, Yahoo!, IBM, Fuji, Nikon, Samsung, LG Finance DBS Bank, American Express, HSBC, Citibank, UOB, AXA, OUB Hospitality New Zealand Tourism, Singapore Sports Council, Singapore Tourism Board, Intercontinental Hotels, Banyan Tree, Singapore Airlines Beauty Lux, Clear, Pond’s (Unilever) Head & Shoulders (P&G) Estée Lauder, L’Oreal Alcohol Heineken, Carlsberg, Jacob’s Creek, Asahi Beer, Macallan Automotive Mercedes-Benz, Chrysler, Harley-Davidson, Jaguar, Honda, Peugeot, Saab, Land Rover, Ford Healthcare Pfizer, Nestle, Boston Scientific, Amore Fitness & Spa, Cambridge Diet Retail Junction 8, Unity Healthcare (NTUC), SPC, Giant Hypermart, Marketplace, Metro F&B Pizza Hut, KFC, McDonald’s Telco SingTel, StarHub Services TNT, DHL Key India Brands ABN Amro Bank Bharat Petroleum Group BPL Mobile Cadbury Gelusil Antacid Heinz International Distillers – Smirnoff Vodka/Peach Schnapps Kimberley-Clark Lakme Listerine Prudential Asset Management Educational Qualification Bachelor of Arts – English Literature Sophia College