Sheena Ribeiro

Sheena Juliao Ribeiro-• - • www.linkedin.com/in/sheena-ribeiro Toronto - Canada PROFESSIONAL SUMMARY • Proficient Content Marketing Professional with 6+ years of experience in digital content management. • Communications specialist with experience in SaaS, technology, media and finance industries. • Responsible for closely editing and reviewing SEO blogs, uploading into CMS, partnering with content marketing teams, running SEO tests and supporting leads with brand guidelines. • Expertise in SEO writing, web content, copy writing, editing and content strategy. PROFFESIONAL ACCOMPLISHMENTS • Successfully managed a team of writers and external content agencies specializing across industries. • Conducted ground-work content for P&G (Always) and reinforced positive branding on relevant platforms. • Reviewed and reworked SEO-content deliverables to obtain a 30% increase in clicks and visits within 3 months. • Contributed towards successful A/B testing for ASO (App Store Optimization). TECHNICAL/NON-TECHNICAL SKILLS • MS Suite, Tableau, Data Review, SEO, 6Sense, Brand Communication, Gap Analysis, HubSpot, GA Analytics, Asana, Capterra, HTML, PowerPoint Presentations, Adobe Suite PROFESSIONAL EXPERIENCE Stacktics Inc (Verified Google Partner) Website Content Specialist September 2022 – Present • Leading brand web content marketing strategy to optimize UX/UI. • Writing/editing content and managing metadata information, relevant keywords, SEO optimized URL and descriptions to ensure high-ranking web presence across client accounts. Tata Capital Ltd. Assistant Digital Content Manager - Editor February 2022 – June 2022 • Collaborated with cross-functional teams to implement business goals and drive marketing content. • Managed CMS and CRM systems and created brand stylesheets to improve website traffic by 30%. • Tracked monthly performance and drove digital campaign strategies across channels. Publicis Groupe Senior Content Writer and Editor – Digital Content October 2019 – February 2022 • Created written SEO content for on-page, off-page and social media platforms for brands like Unilever, TikTok, CapitalOne, Always, CRED, Vajro, Percipere, GupShup, Taj Group, Loreal, Vodafone and ITC. • Drafted Google Ad campaign copies, created ASO content and edited articles drafted by agencies. • Coordinated across marketing teams to ensure timely content delivery and developed content strategies. • Conducted monthly content audits across platforms, implemented schema tags and boosted ranking to top 4 on search. • Interpreted qualitative and quantitative data to improve web metrics. Media.net, Directi Associate Content Writer and Editor May 2017 – October 2019 • Created web content, app content, Whitepapers, Ad copies and newsletters for the IT/SaaS industry. • Handled agency and brand team communications for content implementations across CMS systems. • Supported marketing strategies, reviewed ad copies and designed Emailer content for a 70% increase in customer retention. Headphone Zone Website Content Manager July 2016 – May 2017 • Restructured and led the content team, PR communications and media publishing across media channels. • Wrote extensive blog article and product reviews for affiliate/news platforms. • Participated in music events to drive positive brand influence content and released event reports. • Conducted keyword analysis and competitor audits to improve website ranking on Google search engine. EDUCATION University of Mumbai Bachelors in Mass Media April 2016 Masters in Literature June 2019