Sheena De La Cruz-
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linkedin.com/in/sheenadelacruz
Summary
Highly motivated and seasoned Virtual Assistant with nearly half a decade of experience in various areas,
including administrative tasks, lead generation, high-level CRM, LinkedIn, email list building, and social media
ads management. Demonstrates excellent project management and communication skills, with a track record of
consistently delivering top-notch services to clients.
Experience
LinkedIn Lead Generation Specialist
FreeUp
Jan 2020 - Present (3 years 7 months)
- Proficiently executed targeted lead generation campaigns on LinkedIn, resulting in significant growth in
qualified leads.
- Leveraged advanced search techniques and data analysis to identify and connect with potential clients
using LinkedIn Sales Navigator
-Led outreach campaign that resonated with the target audience, leading to a high response rate and
successful lead acquisition.
- Employed strategic follow-up strategies to nurture relationships and convert prospects into valuable
business opportunities.
- I use various tools like Hunter, Snov.io, Apollo, Adapt.io, Seamless AI, etc.
Research, Leads List Building, and Lead Generation Specialist
Freelance
Feb 2019 - Present (4 years 6 months)
As a Lead Generation Specialist, I help my clients build lists of leads depending on their criteria. Some
of the industries I've built lists for are: Real Estate Agents and Brokers, Health and Wellness, MedSpa,
Retail, Hospitality, eCommerce, Funeral, Arts, FinTech, Computer Software, IT & Services, Cabinetry,
Recruitment, HR, Roofing, etc.
Facebook Ads Specialist | Operations Manager
Innerstate Media
Jun 2020 - Present (3 years 2 months)
- Strategize, create, manage and monitor Facebook Ads for clients.
- Automated leads collection via HighLevel Full Suite Platform and Facebook integration.
- Manage operations processes including client onboarding, account setup, client success, and
campaign check.
VA - Lead Gen | Minneapolis, MN & Suburbs Companies Email List Buildup
FreeUp
Jun 2021 - Dec 2022 (1 year 7 months)
- Build a list of companies from different sectors/industries located in Minneapolis, MN, and its suburbs.
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- Collect contact details and compile them to a Google Sheet to be used for Email Outreach.
Virtual Administrative Assistant
FreeUp
Apr 2020 - Present (3 years 4 months)
- Perform administrative tasks such as data entry, email management, and calendar organization for
clients.
Virtual Assistant - Email List Building, Website Update
Florida Beach Break
Mar 2021 - Jun 2022 (1 year 4 months)
- Conduct company research and build email lists using tools such as Snov.io, Adapt Prospector,
SalesQL, and Email Verifiers.
- Update website and communicate via Gmail, Zoom, and Screencast.
Lead Generation Virtual Assistant - Research Expertise
PodKick Media
Jun 2022 - Dec 2022 (7 months)
- Conduct web research for contacts database/list build-up and company research.
- Utilize LinkedIn Sales Navigator Prospecting and communication via Gmail, Slack, and Trello.
- Provide virtual administrative services and use of ProxyMesh.
PDF to Excel Manual Translation - One-time Project
FreeUp
Aug 2021 - Aug 2021 (1 month)
- Translate a plain PDPM form in PDF to both a Google Sheet format and Excel Dropdown version
(colored and with count formula).
VA - Podcast Events and Appointment Booking
FreeUp
May 2020 - May 2021 (1 year 1 month)
- Conducted web research, calendar updates, and admin tasks
- Coordinated appointment bookings and provided email assistance
LinkedIn Virtual Assistant
eRational
Mar 2021 - Apr 2021 (2 months)
- Ranked LinkedIn prospects and conducted searches
- Created micro clips and teasers with video time stamps
- Managed projects through communication via Gmail and Slack, and Republix platform
Virtual Assistant - Email List Building
Cogwheel Marketing
Dec 2020 - Mar 2021 (4 months)
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- Conducted company research and built contacts list, with a focus on Hilton, Marriott, and IHG hotels
- Utilized Google Spreadsheet and online email finding tools, including Snov.io, Adapt Prospector,
SalesQL, and Hunter.io
- Imported subscribers and manually updated Woodpecker
Lead Generation Specialist
Hype Media Marketing
Jul 2020 - Feb 2021 (8 months)
- Conducted leads scraping via Google search and Groupon research
- Prospected with D7, built email lists, and sent email outreach campaigns
- Monitored campaigns and communicated with clients via Gmail and WhatsApp
- Managed projects through Asana and tracked time with Clockify
Virtual Assistant - Groupon Lead Scraping
Highwave Media
Nov 2020 - Nov 2020 (1 month)
- Scraped Groupon leads and conducted web research
- Utilized email finding tools, including Snov.io and Adapt Prospector
Researcher - Rating Source Link Compilation
Flood Digital - Strategic Digital Marketing
Jun 2020 - Nov 2020 (6 months)
- Conducted company research focused on the construction sector
- Utilized Google Search, Maps, Ratings, and Spreadsheet for contacts compilation and email
personalization
Virtual Administrative Assistant - Executive
Monarch Manufacturing & Distribution
Mar 2019 - Mar 2020 (1 year 1 month)
Virtual Assistant
The Range Law Firm
Jul 2019 - Dec 2019 (6 months)
Virtual Assistant
Virtual Work Team
Jul 2019 - Sep 2019 (3 months)
Email Marketing Specialist
OneIMS - Integrated Marketing Solutions
Jan 2019 - May 2019 (5 months)
Education
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Divine Word College of Legaspi
Bachelor's degree, Management and Accountancy
Jun 2006 - Apr 2010
Skills
Facebook Ads • Social Media Marketing • Instagram Advertising • Facebook Marketing • Lead
Generation • Marketing • Email Marketing • Researching • Data Entry • Operations Management
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