Sheema Atta
Current Address:
Sugar Land, TX. USA and Lahore, Pakistan
Telephone:
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Email:
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EXPERIENCE
Two Maids & A Mop – Sugar Land
Feb 2018 to Present
Owner Operator / Business Manager
Currently owner and also business manager for the franchised location of Two Maids & A Mop Sugar Land.
Working on continuous growth of business and development of employees while ensuring premium customer service.
1. Business Growth
• Developing and following through of sales plan – ensuring sustainable business growth
• Receiving and following up on sales leads
• Hiring man power to run the daily operations of the business
• Ensuring Talent growth and development of team members – daily morning meetings and occasional one on one
informal meetings
2. Operational processes:
• Ensuring smooth daily operations – Scheduling customers and teams
• Managing and development of team members – Professional House Cleaners and Training manager
• Ensuring quality check on services provided
• Ensuring Customer satisfaction by follow up calls and text/email surveys
• Daily office running operations
Fatima Group
October 2014 to May 2016
Officer Training and Organizational Development
Continual development of people with the belief; When people grow, organizations grows. Looking into two portfolios;
Training and OD
3. Trainings:
• Lead as facilitator and co-facilitator in trainings across the Fertilizer Business since joining this role
• Managing two the training framework; Learning Roadmap; targeting all management employees and Leadership
Development Framework; targeting Leadership Development.
• Designing and ensuring execution of the yearly training calendar for all levels.
• Have lead and co-facilitated In-house trainings for different levels.
• Maintaining Training data which is traceable employee wise, level wise, training need wise.
• Overlooking the process of redesigning the training need evaluation.
• Developing E-Learning process in coordination with external & internal technology experts
4. Organizational Development:
• Constant improvement in Talent management cycle with regards to reviewing, proposing and implementing best
practices
• Designing and executing Employee Engagement initiatives to keep workplace more engaged throughout the group in
all businesses
• Revamped and rebranded new employee on-boarding and orientation program to ensure joining Fatima Group is an
experience for our new team member
• Designing & overlook execution Employer Branding
• Design & Execution of Values & Behaviour inculcation model – Culture Building
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5.
Leading Fatima Group’s first ever employee wellness program – aimed towards building emotional, mental and
physical wellness of employees
Currently working on formulation of wholesome competency framework
Reviewing Potential Assessment process and tool at the moment
Devising plan for next three years for HR team– Strengthening HR Transformation. All objectives for next three years
will be derived and driven from the HR Transformation strengthening plan.
Fatima Group
September 2013 – October 2014
Recruitment Officer/Assistant Recruitment Manager
Certified Recruitment Analyst by HRS Global.
Facilitated Talent acquisition and management to ensure availability of right resources at the right time for business. During
tenure in recruitment, looked after all business under Fatima Group from time to time which helped in understanding different
industries and their dynamics
• Single-handedly performed complete Technical and Non-Technical Recruiting activities for Fatima Energy Limited, a
new addition under the umbrella of Fatima Group
• Completed comprehensive Non-Technical recruitment for Fatima Group Fertilizer Business independently.
• Handling complete end to end Technical and Non-Technical recruitment of business falling under the umbrella of
Fatima Group other than Fertilizer business. This includes recruitment for Fatima Sugar Mills Ltd, Reliance Weaving
Mills Ltd, Reliance Sacks Ltd, Pakistan Mining Company Limited, Air One (Private) Ltd and Mukhtar A. Sheikh
Memorial Welfare Hospital.
• Partnering with Functions and Businesses to understand their talent needs and requirements
• Forming active pool of CV for future purpose that helped in efficient recruitment as these had already gone through
desktop interviews
• Extensively focusing on Internal Recruitment, this was previously not encouraged in Fatima Group. A policy is in
process to be made as a consequence of success of internal filling of positions
• Team Lead for Management Trainee Officer and Graduate Trainee Engineer Program for Fatima Group. Planning,
organizing and rolling out annual recruitment drives for the two programs.
Achievements:
• Reduced the turnaround time to fill vacant positions by 2-3 weeks,
• Increasing the number of positions filled internally,
• Encouraged and drove rest of the members of recruitment team to move to more creative and cost effective ways of
recruitment rather than depending on Head Hunters,
• Proactively built talent pool for the team through talent mapping
• Ensuring every interviewee went through a recruitment experience rather than a process
Fatima Group
August 2012 to August 2013
Management Trainee Officer – HR, Organizational Development
Inducted as an MTO in HR Department, in the Organizational Development function. With the objective of developing valued
people, structures, processes and systems for the benefit of our customers - Human Resource of Fatima Group
• Worked with the OD team in developing Job Descriptions across the board, an essential document which was missing
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in the newly growing organization.
Reviewed, Developed and Updated HR Forms used in Recruitment Function, and HR Service Delivery Function.
Independently analysed HR Processes and developed Process Maps
Generated Monthly Attrition Analysis Report with in-depth analysis of the Leavers
Formed first ever Skills and Competency Dictionary at Fatima Group for PakArab Plant site.
While being an MTO, developed a more extensive and comprehensive MTO program which is more has more logical
approach
Giving Internal HR sessions on various topics such as Building High Trust, Positive Thinking, Importance of
Mentoring etc. Sessions are designed like mini training sessions.
Iris Communications
March 2012
Freelance Market Researcher
Worked on a real time market research project for one of the clients of IRIS Communications, the client was a coffee
manufacturing company.
• The main objective of the research was to identify the coffee consumption behaviour of university students.
• Survey filling was done from 4 universities of Lahore. LUMS, LSE, UCP and BNU.
• Training and briefing was given before going in the field and overcoming field limitations
Muslim Commercial Bank
23rd June- 19th August 2011
Internship
Worked as an internee at Muslim Commercial Bank Z block DHA Branch. Key area of focus ath the internship was:
• Dealing with customer complaints and queries.
• On the floor duties such as keeping a check on ATM, Cash Counters and Lockers.
• Back end work in the clearing department.
• Receiving requests and issuing chequebooks and ATMs.
Gray Media Company (GMC)
1st June-30th Aug 2010
Marketing Associate
Started as a Marketing Associate at Gray Media company, worked on a Telenor Campaign “Tawk Shawk Sim Lagao”.
Key responsibilities included:
• Carried out market research to identify if the need for the promotional idea was there.
• helped in developing sales promotions
• rolled out the campaign including billboards and streamers deployment
• updating the organization's Facebook and Twitter accounts as well as creating accounts on other social media
websites when appropriate
LUMUN Social Responsibility Program
Aug 2009
Student Mentorship Project
Volunteered for the LUMUN Social Responsibility Program in collaboration with Save (Society for the advancement of
Education) for 4 weeks at Free Masha’l Primary School, Charar Pind, Lahore. . Was involved extensively in organising the
sports day and parent’s day.
Key responsibilities included:
- Teaching 3rd grade.
- Making examination papers for the third grade.
- Assisting in making syllabus for the coming year.
Home Tuitions-
Self Employment
Giving home tuition to A and O levels student for Business studies using interactive teaching methods such as presentations and
group discussions
4 out of 6 students got A in Business Studies.
EDUCATION
May 2012
Lahore School of Economics
MBA Marketing.
Sep 2007 - May 2011
Lahore School of Economics (LSE)
BBA (Honours)
Major:
Major Marketing
Minor:
Minor Media Studies
Sep 2005 -Jun 2007
Beacon House School System
A-Levels
Business Studies, Psychology and Accounting
Sep 2002- Jun 2005
Beacon House School System
O-Levels
Economics, Business Studies, Accounting
ACHIEVEMENTS
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Winners of the INSEAD Change Management Simulation Competition LUMS 2012
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Finalists of case study competition, Synergies LUMS 2010 – only BBA team to be in the final round.
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Rotary Club Urban Lahore- Director Professional Development
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Social Welfare Society, LSE- Creative Head and Member
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Captain of the School Basketball Team for girls at Beacon House School System.
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Captain of soft ball team for girls at Beacon House School System
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Silver medal in inter school discus throw Punjab region
INTERESTS
Reading, music, movies and design and decoration
