Shawn Howe
Post-Acute Healthcare Executive
Louisville, US / - /-
Professional summary
Dynamic and results-driven executive with over a decade of experience leading
strategic operations, business development, and sales within the senior living, postacute, and healthcare industries, including technology (Saas). Adept at building and
optimizing organizations through innovative strategies, operational efficiencies, and
team development. Proven track record of driving revenue growth, enhancing care
continuum processes, and forging impactful partnerships. Skilled in market analysis,
leadership development, and aligning operations with organizational goals to achieve
measurable success.
Employment history
JUL 2024 - PRESENT
Director of Strategic Operations, Vita Investment Holdings, LLC
• Spearheaded start-up operations for a new senior living management company.
• Developed and implemented systems, processes, and operational strategies from inception.
• Led the establishment of operational frameworks and go-to-market strategies.
• Opened 3 Assisted Living and Memory Care buildings and reached operational stability within 90
days.
DEC 2023 - JUL 2024
Corporate Director of Post-Acute Strategy, American Senior Communities
• Directed post-acute strategy for 101 communities across skilled nursing and senior living divisions.
• Built integrated networks and new revenue opportunities, focusing on technology partnerships and
care continuum goals.
• Strengthened organizational outcomes through innovative partnerships and internal alignment
initiatives.
SEP 2022 - DEC 2023
Corporate Director of Business Development and Sales - Senior Living Division,
American Senior Communities
• Led business development and sales strategies for the Senior Living Division.
• Enhanced market presence and growth by fostering strong community engagement and identifying
new opportunities.
• Performed ongoing training of entire sales team.
• Took 17 underperforming communities and had 16 of 17 over 90% occupancy before I was
promoted.
MAR 2016 - APR 2022
Co-Founder/President, Vivizer Healthcare Consulting Group
• Directed all strategic operations, contracting, sales, and training for the consulting group.
• Generated over $40 million in revenue for partners across healthcare sectors.
• Provided consulting services for startups in post-acute and B2B SaaS markets.
• Led Go-to-market and sales launch for 16 different health tech companies.
SEP 2014 - MAR 2016
Regional Director of Sales and Marketing, Covenant Care
• Oversaw sales for 15 skilled nursing facilities, driving total annual revenue from just over $80M to
$100M+.
• Developed value-based models and ACO partnerships to reduce readmissions and optimize
outcomes.
SEP 2013 - AUG 2014
Regional Director of Sales and Marketing, Preferred Care Partners Management
Group
• Managed sales and business development for 11 buildings in Kentucky, strengthening census and
revenue.
• Focused on reducing hospital readmissions with hospital partners and ACOs.
DEC 2011 - SEP 2013
Director of Provider Relations, Extendicare
• Built census for facilities through strategic partnerships with hospitals, home health agencies, and
insurance providers.
• Focused on improving care continuum and reducing hospital readmissions.
• Worked with Pioneer ACO development.
Education
Bachelor of Science, Public Relations, Indiana State University
Skills
Conference Speaker
Business Development
Sales Management
Healthcare
SaaS
Team Leadership
Market Analysis
Revenue Growth
Partnership Development
Process Optimization
Strategic Planning
Training
Operations Management
Additional information
Key Achievements
• Personally facilitated $40M+ in revenue for healthcare partners when owning my own company
• Grew total facility revenues to over $100M+ annually in previous roles (20%+ growth)
• Successfully launched strategic initiatives across 100+ senior living and skilled nursing facilities
• Consistently taken struggling buildings and have exceeded budgeted occupancy and census
• Have had 27 campuses achieve Deficiency Free Survey status