Sharon Wambui Chege

SHARON WAMBUI CHEGE e-mail:-tel: - LinkedIn: LinkedIn Profile Summary I am a powerhouse Social Media & Community Manager skilled at turning social media platforms into thriving, engaged communities. With hands-on experience in influencer management, content creation, and strategic digital engagement, I drive brand growth through innovative campaigns and sustainable strategic partnerships. My ability to craft compelling narratives and execute data-backed strategies has led to measurable increases in engagement, brand collaborations, and audience retention. Always focused on delivering tangible results, I specialize in building relationships with both audiences and brands, creating high-impact social experiences that amplify visibility and loyalty. Education & Qualifications- KCA UNIVERSITY Nairobi, Kenya Undergraduate Degree (Bachelor of Science in Information Technology) - Apostolic Carmel Girls Secondary Nairobi, Kenya High School Diploma - Marion Preparatory School Nairobi, Kenya Primary Education Work Experience Sept-03-24 – Ongoing Wendy Mwatha Muimi (Content Creator) Influencer & Social Media Manager Nairobi, Kenya • Leveraged strategic outreach and digital engagement techniques to secure brand partnerships for Wendy Mwatha with popular brands like NCBA and HMD Kenya through Dentsu School of Influence, where Wendy was selected from over 1,000 applicants and shortlisted among the top 20 creators in April 2025. • Spearheaded Wendy's rise to prominence in the motherhood, travel, lifestyle, and beauty sectors, growing her Instagram following from 5,107 to 6,500 and her TikTok likes from 180.9K to an impressive 266K in just a few months. • Spearheaded influencer management efforts that secured PR collaborations for Wendy, including Nice & Lovely’s Mother’s Day baby range and partnerships with brands like Global Duka, boosting her brand appeal and credibility. Jan-6-25 – May-12-25 Sura Kids (Aqili Investments Limited) Community & Social Media Manager Nairobi, Kenya • Orchestrated impactful campaigns leading to Sura Kids' nomination for the Penmanship Awards by Text Book Centre, securing first runners-up in April 2025. Campaigns included Women's Day initiatives with TBC, driving substantial engagement and visibility. • Successfully revitalized Sura Kids' dormant social media platforms, notably Instagram, resulting in a significant sales boost of books within the first quarter of 2025. Efforts contributed to reported traffic increases and heightened brand presence during collaborations with TBC. Jan-16-24 – Dec-3-24 Les Lis Art Beauty Bar Digital Strategist & Social Media Manager Nairobi, Kenya • Designed and executed two high-impact campaigns that not only elevated foot traffic by 40% but also boosted customer loyalty by 20%, cementing Les Lis Art’s reputation as a go-to beauty destination. • Unlocked exclusive partnership opportunities by securing a collaboration with Angels Hair Kenya, positioning Les Lis Art as one of their brand partners in Nairobi, a distinction unmatched in the region. • Catalyzed a major surge in TikTok engagement, growing likes from 3.2K to over 105K within three months, and reached an impressive 223K accounts on Instagram in just one month, while also achieving 316K organic views. Jun-19-21– Oct-21- 23 Loxa Beauty Ke Social Media Manager • • • June-20-23 – August-21-23 • • • Nairobi, Kenya Masterminded targeted advertising endeavors, harnessing the dynamic capabilities of platforms such as Facebook Business Manager and Google Ads to propel a substantial 30% escalation in online revenue streams within a mere six-month span. Crafted an immersive online experience through visually captivating content, meticulously tailored to captivate and inspire, thereby imprinting the brand's essence across all social media platforms and fostering a loyal community of beauty enthusiasts. Transformed raw ideas into polished digital assets, utilizing a blend of graphic design, photography, and copywriting skills to create content that captured attention and drove meaningful interactions across social media platforms. Royal Blend Liquor Store Social Media Manager & Content Creator Nairobi, Kenya Curated visually captivating content tailored to resonate with diverse audience demographics, fostering a vibrant online community of liquor enthusiasts and connoisseurs. Implemented efficient organization and planning processes using Notion. workflows to ensure seamless execution of social media initiatives. Utilized graphic design tools and techniques to develop eye-catching visuals for social media posts, advertisements, and promotional materials, establishing a cohesive and visually appealing brand aesthetic across all digital platforms. Additional Information Interests & Achievements • Digital Entrepreneurship: Founder of The21stHive, a social media and influencer management brand that equips content creators and brands with the tools, strategies, and support to thrive online. From influencer campaign management to digital storytelling, The21stHive helps shape standout brands in the booming digital economy. • National Representation: Proudly represented Kenya at the West Africa Sustainability Regional Forum (2023), contributing to cross-continental discussions on sustainability, innovation, and youth-led digital transformation. • Tech & Data: As a budding Data Analyst, I specialize in leveraging data to power digital strategies. I turn raw numbers into real action - translating audience behavior, performance metrics, and platform insights into smarter decisions and greater impact. Referees Rita Muthoni - LOXA BEAUTY KE Lucy Njeri Mwangi - STIMA SACCO SOCIETY LTD