Sharmila Ganapathy

SHARMILA GANAPATHY-| (- | Penang, Malaysia | https://2.contentgrow.com/ @TechContent | https://www.sharmilaganapathy.com/ PROFESSIONAL EXPERIENCE Peppered Ink (Editorial Consultancy) Founder and Director Penang, Malaysia Apr 2020 – Present • Produced various content and B2B marketing copy on tech-related topics, including AI/Big Data, IoT, telecommunications, software/SaaS and cybersecurity for clients to support business growth and objectives; major clients include Asian and US tech companies. • Produced various B2B marketing copy on general business and financial topics for Asian companies. • Managed and led a team of ~5 members across research, content production and editing. • Started and managed TechVantage, an enterprise technology blog; featured original content and articles from leading technology companies, including Dell, Microsoft, RedHat, Kaspersky and more. • Utilised Google Analytics, Zutrix, WordPress and Yoast for TechVantage. Lean In Malaysia Co-Lead of Communications and Marketing (Volunteer) Kuala Lumpur, Malaysia Jan 2021 – Feb 2023 • Collaborated with different committees within Lean In Malaysia to roll out Lean In Masterclass, Lean In Youth and Lean In Career Programme events with more than 300 participants. • Collaborated closely with co-lead and other team members to execute social media campaigns for Lean In Malaysia events, as well as for affiliate events. • Provided editorial direction to 7 content writers and designers in line with Lean In Malaysia's objectives and content strategy. • Created and maintained a yearly editorial calendar for Lean In Malaysia. • Developed and managed the content workflow and system for editorial campaigns. KrASIA Southeast Asia Editor Kuala Lumpur, Malaysia Oct 2019 – Mar 2020 • Edited and proofread articles written by journalists from the Southeast Asia and Beijing desks. • Utilised The Economist style guide to ensure that all content was consistent in style, substance and accuracy. • Utilised WordPress and Slack for content workflow management. • Produced articles about funding and technology startups in Southeast Asia. • Collaborated and worked closely with 11 editors and writers from two desks and freelancers from the region. Digital News Asia Contributing Editor & Writer Kuala Lumpur, Malaysia Jan 2017 – Sep 2019 • Produced >100 exclusive, in-depth technology features and commentaries on Southeast Asian startups and enterprises for Digital News Asia (DNA). • Developed relationships with Southeast Asian startup founders, technology executives, analysts and various subject-matter experts, including those from Dell, Red Hat, IDC, Gartner, Axiata, Digi and Maxis. • Created and developed original story angles for features and commentaries. • Interviewed industry experts and sources to produce features on a diverse range of technology topics. Selangor, Malaysia Inovatif Asia Media Sdn Bhd Jun 2016 – Dec 2016 Associate Editor, Smart Investor Magazine • Edited and proofread (~20 a month) features and op-eds from writers and contributors for Smart Investor Magazine and the Smart Investor website. • Managed publication schedule and deadlines and collaborated with advertisers and partners for advertorials. • Managed two full-time writers and a team of freelancers and contributors. • Produced finance-themed feature articles for the magazine. • Managed the Smart Investor website. KINIBIZ Sdn Bhd Chief Reporter Selangor, Malaysia Mar 2014 – Feb 2016 • Interviewed financial and technology subject-matter experts for features and news articles. • Carried out investigative research and wrote >100 in-depth features and news articles for KINIBIZ's website and print magazine. • Guided and collaborated with 3 other fellow journalists on the team to produce feature articles. Other professional experiences: • Wolters Kluwer Malaysia, Sub-Editor • HELP University, ESL Lecturer • The Edge Malaysia, Writer • TM Net Sdn Bhd, Writer SKILLS • • • • • Excellent editorial, communication and interview skills. Basic SEO/SEM, WordPress. Ability to work collaboratively with a team. Proficient in project management tools such as Trello, Asana and Slack. Adept at meeting strict deadlines. EDUCATION Universiti Putra Malaysia Masters of Education (Teaching English as a Second Language) CGPA 3.83 (First Class Honours) Multimedia University BBA (Hons) in Marketing with Multimedia ADDITIONAL INFORMATION Certificates: Certificate of Completion: Editing Mastery (LinkedIn Learning), Certificate of Completion: Fundamentals of Digital Marketing (Google Digital Garage), Content Marketing Certificate (HubSpot Academy). Languages: English, Malay.