Sharmila

SHARMILA PANDA CAREER OBJECTIVE: Result oriented marketing with a thorough of social media, branding, content marketing & customer engagement. Proven ability to drive traffic and brand awareness. Skills: Digital Marketing Strategy Video Editing Customer Engagement Affiliate Marketing Lead Generation Social Media Marketing Branding Influencer Marketing Web Analytics Google Analytics Drive Traffic Content Marketing Keyword Research Market Research Training Material Marketing(eBook) Social Media Optimization Professional Experience: FixMyGadgets Nov 2019 – Present: SEO & SM Manager Developing and implementing effective search engine optimization (SEO) strategies Coordinating content, design, social media, pay-per-click (PPC) marketing and other activities Managing offsite and onsite optimization projects and reporting on performance Develop and execute successful SEO strategies Manage team of SEO Specialists Conduct keyword research to guide content teams Review technical SEO issues and recommend fixes Optimize website content, landing pages and paid search copy Direct off-page optimization projects (e.g. link-building) Collect data and report on traffic, rankings and other SEO aspects Create a regular publishing schedule and promote content through social advertising. Leverage the right tools to manage your content. (Such as, Buffer) Manage or oversee all social advertising campaigns. Develop relevant content topics to reach the company’s target customers. Create, curate, and manage all published content (images, video, written and audio/podcast). Monitor, listen and respond to users in a “Social” way while cultivating leads and sales. Conduct online advocacy and open a stream for cross-promotions. Develop and expand community and/or influencer outreach efforts. Oversee design (i.e. Social media graphics for Facebook cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.). Design, create and manage promotions and social ad campaigns, being sure to integrate with company’s overall marketing campaign plan and channels. Create and manage an online review funnel for building online reviews and reputation. Monitor online reviews and respond to each review timely and with care. Analyze key metrics and tweak strategy as needed. Compile reports for management showing results (ROI). Instarama Technologies PVT LTD April 2018 – October 2019: Digital Marketing Executive Proven success in developing innovative, highly measureable search engine optimization programs and ensuring flawless execution, adapt at consistently improving search rankings through content marketing, strategic partnerships, keyword research and focus on leading edge strategies. Simultaneously working on below mention Projects. Pinlearn- www.pinlearn.com(ELearning Software) PushMaze- www.pushmaze.com(Push Notification Software) StartupWhale- www.startupwhale.com(Website Blog) Responsibilities: Develop and manage digital marketing campaigns Oversee a social media strategy Manage and maintain the project website as well as content optimization Optimize content for the website and social networking accounts such as LinkedIn, Quora, Facebook Track and analyze website traffic flow and provide regular internal reports Attain key performance indicators such as reducing the website bounce rate and improving conversion Continually work on the Search Engine Optimization of the website Proper guidance for edit and post videos, podcasts and audio content to online sites Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing Participate in product launches and networking events Discover and implement various links building strategy to improve website ranking. Complete ownership of the project website optimization, content strategy, link building, brand optimization and lead generation. Prospero InfoTech PVT LTD December 2016 – December 2017: SEO Analyst Along with On-page-Off-Page optimization, Social Media Marketing (Both Paid & Organic). Astute understanding of paid-search marketing programs, history of improving impressions, click-through rates and conversions while minimizing costs. Worked on all below mention projects as per the requirement. Financial Website: - www.look4expert.com (SEO, SEM, SMM & SMO) Healthcare: - www.sukino.com (SEM) Product Based: - www.voltaintegratedsolution.com (SMO, SMM) Responsibilities: Perform on page and off page optimization to improve organic search performance Perform ongoing keyword discovery, expansion and optimization Researching and implementing content recommendations for organic SEO success Recommend changes to website architecture, content, linking and other factors to improve keyword ranking Track, monitor and report website SEO performance on a regular basis Integrate SEO improvements with marketing campaigns and strategies Work with the development team to ensure SEO best practices are properly implemented on new website Write effective page titles, headings, page descriptions and body copy improvements Research and analyze competitor advertising links. Track, report, and analyze website analytics and PPC initiatives and campaigns. Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies. Optimize copy and landing pages for search engine marketing. Manage Display and Remarketing campaigns. Create online banner adverts and oversee pay per click (PPC) ad management. Manage Google Analytics and Goal setup. Monitor, manage and optimize all campaigns to the keyword level. Analyze & report social media performance across platforms Conduct social media research, use monitoring tools to undertake social media audits, and prepare reports Stay updated on the latest trends, developments and disruptions in digital marketing and social media. SB3 Software Solution PVT LTD June 2015 – November 2016: SEO Executive Assumed responsibility for clients who been neglected due to a perceived lack of growth potential. Designed & implemented successful organic search programs, working closely with clients’ sales team. Projects Product Based: - www.bestequipmentsales.com (SEO) Electrical: - www.wenhamelectrical.com (SEO) Responsibilities: Review and analyze client sites for areas that need to be improved, deleted, or revised. Research and analyze client sites through multiple tools - Google Analytics, AdWords, Keyword search etc. to draw insight and new strategies for improving ranking and conversions. Formulate and apply the best industry techniques to increase page rank and organic traffic, including - social bookmarking, On-page & Off-page optimization, classified ads, Blogs, HTML/navigation optimization, Press Releases, Link Building and SMO. Should be updated with Google's latest updates and recent changes in SEO field. Identify the most powerful and profitable keywords for client sites and ensure that websites are filled with optimal keywords to gain most search engine traffic. Tracking conversion rates and making improvements to the websites. Developing and managing internet marketing campaigns to raise brand awareness. Consult with independent web designers to improve the navigation of a site to enhance its search engine ranking. Improving the overall website with quality content, design and orderly approach to communicating available products. Promote static and dynamic websites through popular search engines. Compile and present SEO reports, Social Media Marketing and Google Analytics Management Tool Used for above mention projects: Google Tag manager, Google Search Console, Google Analytics, Google AdWords, Facebook Adverts, SpyFu, Facebook Analytics, PIWIK, Screaming Frog, Uber suggest, Bing Webmaster, LinkedIn SalesNavigator, MOZ Tools, SEMRush, WordPress, Copyscape, Keyword planner, Fanpage Karma, URL Builder, Google Trends. ACADEMIC QUALIFICATION: Completed Matriculation from WBBSE in the year of 2007 with 2nd Division Completed Diploma from Sikkim in the year of 2010 with 1st Division ONLINE CERTIFICATION: Google Analytics Certification is done from Google Google AdWord Search Advertising, Display Advertising Certified.     I hereby declare that all the details furnished above are true to the best of my knowledge and belief.