Shariq Anis
Street # 3, House # 69-B, E-11/1, MPCHS
Islamabad - 44000
(-) (-)- Skype: shariq.anis1
I have core experience in the areas of Management, research and creation of strategies for the
introduction of newer goods and services and that of expansion of existing services. I have participated
in overall company strategic planning and management activities. I have been tasked and have
successfully delivered recommendations about future directions and how to capitalize on analysis to
further product image and uptake. I have been managing, both in house and external quality initiatives,
business development and brand positioning. Providing training/consultancy on MS office Suite (Excel,
PowerPoint, Word), SPSS, Tableau. I have extensive experience in creative, research oriented and
academic writing and reports and experience of analysis using Excel, SPSS, STATA and Tableau.
Organization
Gulfnet Pakistan Pvt. Ltd.
Designation
Head of Strategy & Coordination
Description
Business Development, building value proposition, quality assurance
accreditation and standards and helping in translating /building industry
required needs and capabilities into product offering. Managing
administrative and Financial functions for streamlined services. Setting the
strategic goals for the company. Working with the rest of the management
team, ensuring action and resource requirements are properly aligned to
allow for meeting charted goals.
Tenure
July 2016 to March 2019
Organization
Description
Self Employed
Creative Writing, Data Analysis using SPSS, Excel, Tableau, STATA and
Eviews, Market Research Online Projects, Secondary research using
academic journals, databases and online portals.
Providing training on MS Office suite, SPSS and Tableau
Tenure
Organization
November 2015 to June 2016
CMPAK Ltd. ZONG
Designation
Manager Market Research and Customer Experience
Tenure
February 2012 to October 2015
Description
Led the Research and Customer Experience Team. Analyzed the
effectiveness of different research methodologies (such as face to face,
focus group discussions, syndicated vs. customized, etc.). Was
responsible for recommending cost efficient alternatives to outsourced
research, such as in-house research. Supervised customer research and
increased customer experience and drove the development and delivery
of necessary content and functionality to increase customer satisfaction
levels. Key achievements included:
Development and management of country wide BHT program to evaluate
Zong’s Brand performance, deficiencies and recommendations in light of
competition
Implemented country wide Profile and Penetration study in collaboration
with competitors to gauge penetration and acceptance of telecom and
technology products.
Facilitated managers from different commercial teams in conducting
research tailored for their objectives
Devised evaluation process to gauge the success of different TVCs,
promotions, offers etc. through research
Supervised the Customer Experience for Zong customers at different
channels, and suggest improvements
Coordinate with Manager, Business Intelligence, to identify key
opportunities based on customer consumption patterns and research
Organization
SAMENA Council/Teralight Inc. (www.samenacouncil.org,
www.teralight.com) (SAMENA Telecommunications Council is South Asia –
Middle East – North Africa (SAMENA) 25 countries’ region’s sole industry
association, driven primarily to represent telecommunications’ operators and
service providers)
Designation
Director Marketing Research
Tenure
August 2011 to February 2012
Managed a strategic research team of seven research analysts and managers
producing research papers and presentations on:
International Roaming Regulations, Spectrum Harmonization and
Description
Efficiencies – Digital Dividend, IPTV Standardization and Related Policy
Issues, Public Private Partnership, Digitization and Content development
amongst others.
SAMENA Daily Telecom, SAMENA Trends, Event Agendas (last was
Convergence to Doha on November 1-2), Issue alerts and Social Media
Updates
Handling periodic and ad hoc research requests by 95 plus members from 25
countries. Members include Vendors, Operators, Regulators and Consultants
(see website for details)
ICT Sector Reviews of the member countries
SAMENA website updates
Hot Topics of the month amongst core areas of broadband, optic fibre,
satellite, mobile TV and IPTV and others
Designing surveys to gather data relevant to SAMENA’s strategic objectives
(promoting the development and adoption of national and sector-specific
digitization policies; promoting progress of telecom sector governance and
regulation; facilitation of environment conducive to investment in next
generation broadband infrastructure; encouraging cooperation between
telecom operators and other industry stakeholders for enhanced value
creation)
Market Research, Newsletters and website updates for Teralight Inc.
Organization
Self Employed
Designation
Freelance Writer and Researcher
Tenure
June 2010 to July 2011
Description
• Undertaking freelance research for marketing research companies and other
organizations
• Data analysis using SPSS and MS Excel.
Organization Ericsson Pakistan Pvt. Ltd.
Designation
Manager Market Research, Strategy and Analysis
Tenure
July 2007 to May 2010
•Keeping a close tab on telecom news, articles and marketing campaigns by
various operators/customers and competitors to be able to provide input to various
incumbents and BU Directors for better business understanding and sales
planning. Interface with Network Solutions Directors in Market Unit (MU) for
gauging telecom trends and directions.
• Providing primary data for calculating and measuring market shares for Market
Unit Middle Eastern region (comprising of 13 countries). Providing help in
account growth planning and consolidation over the 13 countries region
• Providing input to developing strategy for Middle East Market Unit, by helping
analyse existing account planning information and market conditions. Research
and analyse market data for developing trends and future directions.
Description
•Identifying, gathering and analysing technology data from operators/customers,
competitors and markets to provide an understanding of technology trends and
highlight Ericsson’s strengths/weaknesses.
•Researching market conditions in local, regional, or global arena and effectively
communicate market research findings and implications internally on a regular
basis.
•Identification and analysis of Market trends and development in the AU PK via
business intelligence and tools like Consumer Lab studies.
•Proactively shared knowledge on how to beat competition and best practices
from access to Ericsson Business Intelligence networks.
•Submitting Monthly Reports about telecom market landscape and weekly
bulletin of regional and international Telecom news.
Organization PTCL
Designation
Manager Market Research, BI
Tenure
Sep-2005 to July 2007
Reason For
Leaving
Description
Better and more challenging prospects
• Market research on different products and services. Created strategies for the
introduction of new goods and services or the expansion of existing services and
helped in formulation of policy and strategy
• Conducted regional tracking, helped in researching market conditions in local,
regional, or national area to determine potential opportunities, competitive
offerings and areas of concern.
• Monitored Tariff to examine and analyze statistical data (from Billing, traffic
and competitor traffic) for forecasting future marketing trends
• Tracked Competitors by gathering data on prices, promotions, and methods of
marketing. Monitored and reported on market and competitor activities and
provided relevant reports and information for strategy formulation.
• Conducted traffic analysis for helping in compiling information and data from
surveys, billing and customer care analyzing results and preparing reports setting
forth customer attitudes and trends with appropriate marketing recommendations.
Collected data on customer preferences and buying habits. Prepare reports and
graphic illustrations of findings.
Organization The Aga Khan University
Designation
Manager ISP
Tenure
May-1999 to Jan-2005
Description
● Managed AKUNET (ISP) Department, its customer services, sales and
marketing functions
● Responsible for setting targets, conducting customer responsiveness surveys
● Telemarketing supervision, analyzing market conditions, setting appropriate
tariffs and building revenue base
● Annual budgeting and monitoring revenues/expenses against budgets.
● Liaising with technical staff for maintenance of hardware, operating and
software systems and reviewing and recommending updates in helpdesk software,
for smooth running of operations
● Achieving and maintaining quality standards of ISO 9002 certified company
and encouraging improved quality services
Reason for
Leaving
Organization
Option for a PhD at University of Wales
SHOA, a sister company of Jaffer Group
Designation
Manager Sales & Marketing
Tenure
Jul-1998 to Apr-1999
Description
- Responsible for marketing Internet Services and Satellite based VSAT and
wireless radio connectivity Solutions
Organization
COMSTAR
Designation
Regional Manager, Northern Pakistan
Tenure
Feb-1996 to May-1998
Description
- Responsible for marketing Satellite based VSAT and Radio based
Connectivity Solutions
Organization
PAKTEL
Designation
Marketing Executive, Corporate
Tenure
Jul-1995 to Feb-1996
Description
- Responsible for conducting feasibilities for new ventures (specifically
worked on costing and Benefits/Advantages of shifting from AMPS to
TDMA/CDMA system).
Organization
JBL (Jaffer Brothers Pvt. Ltd.)
Designation
Sales/Marketing Support Executive
Tenure
Jan-1993 to Jul-1993
Description
- Responsible for technical sales support (reviewing new developments,
hardware strengths and weaknesses and training sales people on technical
details of products)
Organization
JBL (Jaffer Brothers Pvt. Ltd.)
Designation
Analyst/Programmer MIS Division
Tenure
May-1991 to Jan-1993
Description
- In house system maintenance, troubleshooting and software training
Certifications & Extracurricular Skills:
Lead Implementer ISO 20000
Facilitator Tool Training
Marketing Research in Action by Michael
Roe
Leadership Training
NLP Practitioner Certification
Master NLP Practitioner Certification
Training of Trainers Certification
Freelance Writer
Academic writer/researcher for international academic research organizations.
I have been a regular book reviewer for "Dawn Group of Newspapers" having done book reviews
on Medicine, Education, History, Creative Arts, Intellectual Property, Fiction and other categories
since 2005.
I have been a freelance journalist for "The News" Islamabad during 1991 to 1993 and also have
written for several different magazines.
Education:
Degree Name
MBA
Institute
Lahore University of Management Sciences, Lahore
Session
1993 - 1995
Majors
Marketing, MIS, Finance
Degree Name
BCS
Institute
National University of Computer and Emerging Sciences, Karachi
Session
1986 - 1990
Majors
Computer Science
