I am a UI/UX Lead Designer with 12+ years of experience in designing user-centered digital experiences across automotive software-defined vehicles (SDV), enterprise solutions, and SaaS industries. With a strong background in product design, experience strategy, and usability optimization, I have successfully led end-to-end design processes that drive engagement, accessibility, and business success.
In my last organization, Tech Mahindra, I worked as a Lead Designer - Visual Design, spearheading the UX/UI strategy for Software Defined Vehicles (SDV), PPE detection systems, enterprise applications, and web-based platforms. I was responsible for creating scalable design systems, user research strategies, high-fidelity UI designs, and accessibility-compliant experiences (WCAG).
I have 5+ years of expertise in Webflow, crafting interactive, high-performance, and responsive web solutions that align with business goals. My approach is data-driven, leveraging usability metrics, A/B testing, and user research to continuously refine and improve digital experiences.