Shanyn Larson |-| she/her/hers
FAQ | https://www.linkedin.com/in/shanynlarson/
Summary
Client service and marketing leader with 17 years of experience specializing in driving strategic
partnerships, accelerating revenue growth, and streamlining operations to deliver measurable,
impactful results. Recognized for fostering collaborative client relationships and leading teams
to develop integrated marketing solutions for Fortune 500 companies, SMBs, and emerging
brands. Expertise in simplifying complex concepts, managing multimillion-dollar portfolios, and
building scalable processes to support organizational growth. Outside of work, I am passionate
about sustainable fashion, fostering dogs, and exploring wine country in the Pacific Northwest.
Notable Clients: Intel, HP, Informatica, Palo Alto Networks, and VMware
Core Strengths
● Client Relationship Management: Build trust and deliver long-term, impactful
partnerships.
● Integrated Marketing Solutions: Drive results through data-driven campaigns, creative
storytelling, and paid media strategies, including SEM/SEO, social, programmatic,
content marketing, retargeting, display, and email marketing.
● Revenue Growth: Identify opportunities to expand client portfolios and drive financial
success.
● Operational Excellence: Streamline processes and optimize resources for efficiency
and scalability.
● Strategic Leadership: Align teams with organizational goals and support collaborative,
high-performing environments.
● Team Development: Empower and mentor teams to thrive and deliver exceptional
results.
● Industry Expertise: Adept at delivering exceptional client experiences, with a focus on
highly regulated industries, such as B2B technology, within a variety of verticals,
including healthcare, manufacturing, cyber security, SaaS, cloud services, and retail
technology.
● Global Client Services Leader: Skilled in managing advertising initiatives across
geographies, developing internal and client relationships, and delivering impactful
results.
Professional Experience
Vice President of Client Service
Just Global, Inc. | Jan 2023 – Dec 2023
● Managed a $10M portfolio, delivering exceptional client service for high-value accounts.
● Streamlined workflows and optimized team processes to improve operational efficiency.
● Collaborated with creative and analytics teams to execute integrated campaigns for
clients like VMware and Palo Alto Networks.
● Led financial planning and contract negotiations, ensuring profitability and smooth
execution.
● Mentored account professionals, cultivating growth and sustaining a collaborative team
culture.
Senior Account Director
Transmission | Apr 2022 – Jan 2023
● Designed and executed strategic marketing initiatives tailored to client needs and
industry trends.
● Delivered measurable success for B2B technology clients, exceeding performance
targets.
● Strengthened client-agency partnerships through transparent communication and
innovative solutions.
Senior Account Director
CMD | Aug 2021 – Apr 2022
● Partnered with clients like Intel to deliver impactful digital-first marketing campaigns.
● Enhanced collaboration across teams and streamlined project delivery for efficiency.
● Ensured alignment of marketing solutions with client business goals and growth
objectives.
Account Director
eg+ Worldwide | Sep 2016 – Aug 2021
● Led global campaigns for clients like Intel and HP, focusing on creative execution and
social strategies.
● Strengthened client relationships, driving sustained growth and portfolio expansion.
● Utilized data-driven insights to guide creative decisions and enhance campaign
performance.
Senior Account Executive, Major Accounts
Oregonian Media Group | Aug 2013 – Oct 2016
● Created and executed tailored multimedia marketing strategies for clients in both B2B
and B2C sectors.
● Partnered with internal teams to deliver innovative, creative solutions for high-profile
accounts.
● Cultivated strong client relationships, driving year-over-year growth and retention.
● Provided actionable market insights that optimized campaigns and achieved measurable
outcomes
Account Manager
Pacific Medical, Inc. | Apr 2012 – Aug 2013
● Cultivated strong relationships with clinic and hospital staff across multiple healthcare
systems.
● Implemented orthopedic setups and trained medical personnel.
● Drove new business growth and expanded accounts.
● Managed insurance documentation and maintained meticulous patient records.
● Conducted educational presentations to support medical teams and drive service
adoption.
Volunteer Experience
Dog Foster: Underdogs Rock Rescue | 2021 – Present
● Fostered and rehabilitated 14 dogs over four years, preparing them for adoption.
School Volunteer: PPS, Capitol Hill Elementary School | 2018 – Present
● Supported and led school initiatives and community events.
Education
B.S. in Marketing | Portland State University, School of Business
Google AI Essentials Certified
Key Achievements
● Leadership Impact: Guided and mentored teams for 11 years, cultivating professional
growth and collaboration.
● Growth Initiatives: Delivered year-over-year revenue increases for Fortune 500 and
SMB clients.
● Operational Improvements: Streamlined workflows and developed scalable processes
to optimize projects and profitability.
● Strategic Solutions: Resolved complex client challenges by aligning cross-functional
teams and driving innovative strategies.
