Shannon Pedrick-Nelson

SHANNON L. PEDRICK-NELSON Gulf Shores, AL - –- EXECUTIVE SUMMARY Marketing Management / Content Creation / Research & Development I am a Marketing Manager with over 14 years of content development, online and print marketing, and administrative experience. I have built brands from the ground up, researched and developed new areas for growth, and streamlined policies and procedures to improve organizational efficiency. Self-directed, forward-thinking, with exceptional time management and task commitment; never in 12 years have I missed a deadline. Demonstrated success record in: ! Leading/Managing Personnel in a constantly evolving atmosphere, uniting group to ensure all are still focused on mission and are supported in able to increase productivity. ! Communicating across multiple platforms to engage and connect with both internal audience (company employees) and external audience (current and potential customers). ! Administrative Support as I created and maintained databases, tracking systems, and follow-up procedures to ensure all employees were best supported with current information that was legally sound and expertly written. ! Research and Preparation to ensure that the meetings and strategies I lead are relevant, informed, and in keeping with overall business strategy, constantly seeking ways to grow and improve. ! Program Management through traditional and not-traditional platforms. Took on ownership of programs, to ensure programs were cost-effective, in accordance with overall mission, and running smoothly. Also delegated out tasks as programs grew larger in scope. Education Saint Leo University – Saint Leo, FL Masters of Business Administration, Marketing – 2013 *graduated with honors 3.83 GPA Saint Leo University – Saint Leo, FL Bachelor of Arts Business Administration, 2008 *graduated with honors 3.65 GPA PROFESSIONAL HISTORY Lisa Duke Realty, FL 32218 May 2005 – Present MARKETING MANAGER • Creates, manages, plans, and edits all marketing material and external communication, including social media, blog content, and print material. Expert in content development and roll-out. • Developed new administrative programs, managed programs to improve customer service and satisfaction • Manage databases and administrative systems to improve program operations. Follow-up on programs regularly to ensure they are still serving us, research new ways to improve efficiency. • Expertise in writing, often tasked with rewriting material in an engaging, informative, and accurate manner • Develop and deliver briefings/meetings, reports, and correspondence to communicate strategies, and inform employees of efforts to reach customers, and train employees on ways to improve their own work strategies • Managed a live-calendar to ensure tasks and events run in a smooth, cohesive manner, while adhering to our larger strategy • Adept at developing and maintaining relationships across a diverse group of people, often during challenging circumstances • Expert at providing executive level support at the operational and administrative level, promoted continuously based on manner in which I provide support and develop new avenues for growth • Proficient in PC programs, including Microsoft products, Google package, and Adobe SHANNON L. PEDRICK-NELSON Gulf Shores, AL - –- White Cloud Stitchery, AL 36542 January 2016 – Present OWNER/MAKER • Marketed products via a variety of platforms, utilized paid advertising while keeping with advertising budget, and wrote all marketing material to increase brand awareness and consistency • Collaborated with other businesses to cross promote products and brand, established relationships with other small businesses and formed groups to increase market awareness and serve as a sounding board • Researched constantly evolving market trends to ensure brand and product remained relevant • Maintain excellent customer service, by exceeding customer expectations, engaging them across varying platforms, benefitting from increased sales when I developed a reward program for customers North Jax Monthly, FL- - July 2008 WRITER/EDITOR • Generated story ideas, developed content, and researched all story topics extensively • Wrote articles that adhered to the highest level of journalistic ethics and integrity, maintaining AP standards, and edited other reporters work to ensure each story was communicated clearly, fairy, accurately • Reported stories to serve a diverse audience, sought ways to expand our audience, and never missed a deadline, even on last minute stories • Wrote advertorials to market local businesses to the community, while maintaining a feature story feel in a way that was consistent with the brand Anthony Robbins Companies, San Diego, CA November 2001 – December 2003 CUSTOMER SERVICE TEAM LEAD • Led Customer Service team in office and at national events, handling thousands of customer concerns, complaints, and complications • Trained new members of the team • Managed customer database, became proficient in database management, updating and maintaining customer files • Identified areas of organizational/procedural concern, advised company leadership on how to improve customer experience, and better manage our tracking systems Other Affiliations o o o o Member of Moyock Woman’s Club, a philanthropic organization dedicated to serving women and children in community, from- Ombudsman of HSL-40 from- USO Volunteer @ USO Jacksonville from- USO Volunteer @ USO of Northwest Florida, Jan 2019 to present