Shannon Adams

Shannon Adams BROOKLYN, NY • - •-• shannonadamscreative.com Senior Content Manager with extensive experience managing high-value global content adaptation projects for top-tier brands, including Google, Tom Ford Beauty, and Sesame Workshop. Effective strategist adept at orchestrating cross-functional teams to deliver brand-consistent messaging across 50+ international markets. Proven project manager with expertise in budget management, stakeholder engagement, and process innovation. Passionate leader bridging language and culture through strategic localization, ensuring seamless audience engagement and global brand success. Areas of Expertise Global Localization | Content Strategy | Budget & Project Management Performance & Market Analytics | Cross-Functional Leadership | Market Expansion Adobe Creative Suite | Brand Consistency | Multichannel Campaigns Professional Experience & Accomplishments Jellyfish – New York, NY​​ ​ Senior Content Manager, Localization​ ​ ​ ​ ​ ​ ​ ​ 05/2021 – 01/2025​ 03/2023 – 01/2025 ●​Spearheaded multi-market transcreation processes for Google, ensuring brand consistency and cultural resonance across 50+ international markets. ●​Managed a $500K+ annual budget and oversees $1M+ high-impact localization initiatives, optimizing workflows, vendor resources, and operational efficiency to maximize ROI and content quality. ●​Led a global network of validators, linguists, and creative professionals, driving seamless execution of localization projects under tight deadlines. ●​Advised Google and internal stakeholders on content adaptation, market expansion, and localization best practices to enhance global brand impact. ●​Leveraged market insights, content performance data, and consumer engagement trends to refine strategies. Content Manager, Localization​ ​ ​ ​ ​ ​ 05/2021 – 03/2023 ●​Supervised projects and multi-year localization campaigns for Google, ensuring seamless execution across diverse international markets. ●​Acted as a brand guardian, overseeing transcreation and localization efforts to maintain cultural relevance, quality, and consistency in all global content adaptations. ●​Partnered with internal teams, linguists, and creative stakeholders to refine content and improve workflows. ​ Tag – New York, NY​ Localization Manager​​ ​ ​ ​ ​ ​​ ​ ​ ​ ​ ​ 02/2017 – 05/2021​ 08/2018 – 05/2021 ●​Oversaw a cross-functional team of 4K+ linguists and one direct report to deliver highly localized, brand-consistent creative content for global clients, including Tom Ford Beauty, Sesame Workshop, and Bumble. ●​Managed $500K+ localization projects, including Tom Ford Beauty’s digital training courses, successfully adapting content for 21 international markets. ●​Directed the redesign of Tag’s Language Services website, incorporating creative elements such as photography, graphic design, and UX enhancements to improve client acquisition and engagement. Transcreation Executive​ ​ ​ ​ ​ ​ ​ 02/2017 – 08/2018 ●​Led translation and transcreation initiatives for major brands, ensuring market-specific content maintained brand integrity, cultural relevance, and audience engagement. ●​Partnered with creative teams to develop compelling, brand-appropriate messaging for global markets. ​ Additional Experience: Shannon Adams Creative, Owner & Photographer ​ At Your Expense Improv, Permanent Cast Member & Social Media Education​ ​ Bachelor of Arts (BA): St. Joseph University (2012 - 2016) ​ Study Abroad: National University of Ireland (2014)