Shaneel Simpson

Adaptability is what distinguishes Shaneel Simpson from her peers, and what has indeed carried her from strength to strength. Because, it is in adapting herself to varied circumstances, she has become competent in all areas of social and digital media management. These include, but are not limited to: content development and maintenance; analyzing and redistribution of social media content across diverse formats; planning and executing social media marketing strategies; and creative writing for blogging and social media.

Within a few moments of meeting her, you can easily identify that marketing is her passion. This passion makes it’s a pleasure to witness her work – from analyzing what are the tools, understanding the desired outcome, to conceptualizing innovative ways to achieve the desired outcome – she elevates the mundane to a level of artistry. Shaneel can be heard often saying, “It is not about recreating the wheel. It is about manipulating the wheel to suits ours needs and those of the client, in order to produce quality work; each with its own distinct touch. “ With such attention to detail, you can be assured that timeliness is a non-issue. Time, especially in this industry, is money; and it is her personal mandate to habitually comply with deadlines, even those self-imposed.

In order to have amassed her wealth of knowledge, spanning over decade, in the spheres of: event planning, public relations and digital and social media – is only possible because of her passion and drive for marketing and social media. Passion is the hallmark of the skilled exceptional individual; and it is what sets Shaneel apart from others, and puts her on a path of continuous self-improvement, both personally and professionally. These attributes, her adaptability, passion and innate disciplined organization, gave birth to Spunk Social Marketing in 2009; a management consultancy business which caters to all one would need in the digital and social media arena.

Spunk Social Marketing exists for the betterment of the company/clients, fueled by ten years of industry knowledge, coupled with an openness to explore new frontiers. She has sustained operation of her business for the past seven years, by following this principle: for a business to remain relevant, it must be able to consistently produce creative, compelling content that is culturally appropriate.

Because she has been put the literal and figurative wringer, it goes without saying that she has mastered the necessary marketing strategies and media analytics needed to establish a strong digital presence for any client.