Resume
SHAMSHER ALI
SEO Manager
Mobile:
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Education:
Graduate
Email:
-
LinkedIn:
https://www.linkedin.com/in/shamsheralihunzai/
Address:
Gulshan e Noor, Karachi, Pakistan.
Key Experiences:
Results-driven SEO manager with 9+ years of experience, successfully execution of SEO strategy and
improving organic search rankings and traffic. Created comprehensive SEO strategies aligned with
business goals across multiple industries including ecommerce, SaaS, healthcare, real estate, author
etc. niches. Passionate about staying updated on latest search engines’ algorithm changes and
industry trends to continuously enhance SEO performance.
Experience Details:
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Sr. SEO Manager – InterSys Ltd, Pakistan – Jan 2024 to Present.
SEO Manager – InterSys Ltd, Pakistan: March 2023 to Dec 2023.
Assistant SEO Manager – InterSys Ltd, Pakistan – January 2021 to Feb 2023.
SEO Expert - Mega Marketing Network, Pakistan: August 2019 to December 2020.
SEO Specialist – DigitalMarcos Pvt. Ltd – October 2019 to December. 2022.
PPC Specialist (WFH) – DigitalMarcos – Sep 2020 to March 2023.
SEO Executive - DigitalMarcos Hunza – April 2015 to July 2018.
Sr. SEO Manager - InterSys Limited, Karachi, Pakistan
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Developed and executed comprehensive SEO strategies for various websites, aligned with client
program objectives and actionable within the scope.
Development of Local SEO and On-Page, Off-Page & Tactical SEO plans aligned with overall
program and search strategies as well to execute them within scope. Identification of target
keywords published pages to optimize, technical actions to prioritize, external and internal linking
(content cluster), crawling, crawl budget, and robots' strategies.
Conduct research to develop data-driven, informative keyword glossaries and maps that inform
content planning, optimization and development. Analyse and provide inputs to the client and
content team for opportunities to optimize content for enhancing performance in search engine
results.
Resume
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Manual white hat link building strategies creation and Implementation to get the best result and
topical authority. Conduct technical audits, especially for Schema Markup and develop tactical
recommendations to get the best results, using best practices.
Contribute to the creation of fresh, original content that supports the business goals and
strategies to get the targeted prospects or customers. Compile and evaluate SEO data, findings
report to record insights and incorporate them into continuing efforts. Stay updated on industry
trends and changes in search engine algorithms. Implement strategies to optimize product
listings and improve conversion rates.
SEO Expert – Mega Marketing Network – Karachi – Aug 2019 to Dec 2020
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Conduct in-depth keyword research to identify relevant and high-traffic keywords. Analyze
keyword competition and trends to develop effective SEO strategies. Develop and manage an
effective content strategy that aligns with SEO goals. Analyze competitors' SEO strategies and
identify opportunities for improvement.
Detailed audit of Content, Technical SEO issues, backlinks quality to achieve the best rankings.
Competitor Analysis, Content Gap Analysis, Backlinks Analysis and disavow if toxic backlinks
found. Integrate SEO into content marketing campaigns to maximize organic traffic. Identify
opportunities to enhance user experience and increase conversion rates.
Analyze data to identify insights and make informed recommendations. Monitor SEO
performance using tools like Google Analytics and Search Console. Assign tasks to SEO team,
content team, development team and design team. Create regular task management sheets,
content schedules and more.
In work with UX/UI experts to improve website design and user flow. Conduct A/B testing to
optimize website elements for better performance. CRO optimization and regular tracking of the
visitors' activities on the website by adding relevant tracking code or pixels.
Regularly monitored and reported on the performance of SEO campaigns, using tools like Google
Analytics, SEMrush, screaming frog and Moz to track key metrics, identify trends, and adjust
strategies accordingly.
SEO Specialist – DigitalMarcos Ltd – Apr 2015 to July 2019
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Responsible for doing On-page optimization and Off –Page (link building) backlink creation tasks
assigned by my manager. Optimization of all kinds of Meta Tags. Generate regular reports to track
progress and make data-driven decisions. Collaborate with content marketers to align SEO efforts
with content promotion.
Integrate SEO into content marketing campaigns to maximize organic traffic. Regular checking of
robots.txt, sitemap, error pages, redirects, internal links, external links, image optimization with
alt tags, all meta tags optimization, URL optimization and more.
Identify cost-effective opportunities for growth. Ensure all SEO efforts adhere to ethical and
white-hat SEO practices. Avoid any tactics that may lead to penalties from search engines. Provide
evidence of the impact of SEO efforts on the overall business by tracking and demonstrating
return on investment.
Resume
Education Details:
Degree / Certificate
Institute
Major Subjects
Graduate
KIU, Gilgit
English, Education
Completion Year-
Training Certificates:
Completion Year
Certificate
Institute
Google Advance Data Analytics
Coursera.org
2023
Google Data Analytics
Courser.org
2023
Advance SEO
Coursera.org
2023
Digital Marketing
Udemy
2023
Local SEO
2022
Search Engine Marketing (Google Ads)
Udemy
Google
Google Analytics
Google Search Console (Webmaster Tool)
Google My Business (GMB)
Google
Google.com
Google.com
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Human Languages:
English:
Urdu:
Arabic:
German:
Fluent
Native
Intermediate
Basic
Computer Programing Language’s Skill:
Canva, Photoshop, SQL, Advance Excel, Python
Data Visualization Skills
PowerBI, Looker, Advance Excel
Professional skills
Adoptability
Positive Attitude
Persistent
Problem Solving
Volunteer Work:
I have been serving as member in CERT, Gulshan e Noor Karachi 2022 to present.
I have served volunteer services in SWB, Hunza as convener from 1st December 2017 to 2019.
I have served volunteer services in Volunteer Core Doha, Qatar, from 2015 to 2018.
I have served volunteer services in Jubilee Games Dubai from 15th July 2016 to 30th July 2016.
References shall be provided on request.
2019
