Shams Kasozi

Shams Kasozi Mr •-• linkedin.com/in/shams-kasozi-5640b1ba SEO/SEM Specialist Results-driven SEO/SEM Specialist with 5+ years of experience in optimizing organic and paid search performance for diverse industries. Proven expertise in keyword research, on-page/technical SEO, PPC campaign management, and data-driven strategy development. Adept at leveraging tools like Google Analytics, SEMrush, Ahrefs, and Google Ads to enhance visibility, drive targeted traffic, and maximize ROI. Key Skills & Expertise: ✔ SEO: On-page optimization, technical audits, backlink strategy, content optimization ✔ SEM: Google Ads, Bing Ads, remarketing, conversion rate optimization (CRO) ✔ Analytics: Google Data Studio, Google Tag Manager, A/B testing ✔ Tools: SEMrush, Ahrefs, Screaming Frog, Google Search Console, Moz Notable Achievements: • Increased organic traffic by 60% for an e-commerce client through comprehensive keyword research and content optimization. • Managed $100K+ monthly ad spend across Google & Bing Ads, achieving a 22% lower CPA while maintaining lead quality. • Improved site speed by 40% (via image compression and code minification), reducing bounce rate by 15%. • Executed a local SEO strategy that boosted Google My Business rankings, resulting in a 35% increase in store visits. Passionate about staying ahead of search engine algorithm updates and implementing cutting-edge strategies to deliver measurable business growth. Seeking to leverage expertise in a dynamic marketing team to drive scalable, high-impact results. WORK EXPERIENCE Cashline SEO Consulting 02/2019 - Present Cashline SEO Consulting is a one-person digital marketing agency dedicated to helping businesses increase organic visibility, drive targeted traffic, and maximize conversions through strategic search engine optimization (SEO). As a freelance SEO specialist, I provide tailored, data-driven solutions for small businesses, startups, and e-commerce brands looking to rank higher, attract more customers, and grow sustainably—without the overhead of a large agency. What I Offer: 🔍 Technical SEO Audits – Identify and fix crawl errors, site speed issues, and indexing problems. 📈 On-Page & Content Optimization – Improve rankings with keyword research, meta tags, and high-quality content. 🚀 Local SEO & Google My Business – Boost visibility for brick-and-mortar businesses. 🔗 Link Building & Digital PR – Earn authoritative backlinks to strengthen domain authority. 📊 SEO Reporting & Analytics – Track performance with clear, actionable insights. SEO/SEM Marketing Specialist • Full-time UAE This position majorly entails optimizing the digital presence, improving organic search rankings, and managing paid search campaigns. EDUCATION Bachelor's in Computer Science Makerere University • GPA: 3.2 Kampala Uganda • 08/2010 - 05/2015 CERTIFICATIONS Google Search Ads Google 05/2020 - 08/2020 SKILLS Backlink ​Analysis ​(​Ahrefs, caching)​, CDN, headers, intent ​mapping)​, Internal ​Linking ​Strategies, JavaScript/​ SEO ​(​rendering ​issues, Keyword ​Research ​(​LSI, lazy ​loading)​, long-​tail, Majestic)​.​, On-​Page ​Optimization ​(​ Meta ​tags, schema ​markup)​, Site ​Speed ​Optimization ​(​Core ​Web ​Vitals