Shalvia Singh

A strategic and creative marketing professional, deeply passionate about digital storytelling, social media, and lifecycle marketing, with a unique expertise in AI-powered campaign execution. Over the past several years, a proven track record has been built across B2B and B2C environments, specializing in designing, optimizing, and launching multi-channel strategies that drive brand engagement, customer retention, and measurable sales growth.​

Known for combining data-driven analysis with human-centric messaging, work is characterized by the ability to transform insights into impactful brand narratives. Recent roles include spearheading marketing initiatives for algae-based superfood products, where innovative content and digital assets significantly raised brand visibility both online and offline. These efforts resulted in a threefold increase in social media engagement and a 30% rise in lifecycle campaign metrics, demonstrating a talent for blending creative approaches with ROI-focused execution.​

Proficiency spans advanced digital tools such as HubSpot, Salesforce, and automation platforms like Zapier and n8n. Campaign management experience includes dynamic email template development, A/B testing for performance optimization, and orchestrating influencer-led programs with platforms like Head.ai. Leveraging analytical skills, complex marketing strategies have been refined in real time, always pursuing continuous performance improvement.​

Collaboration and communication strengths have been recognized in cross-functional roles, with a capacity for leading and supporting teams remotely. Experience includes optimizing email campaigns, growing online communities, and managing content creation for diverse English-speaking and international audiences. Continuous professional development is a core value, supported by Chartered Institute of Marketing membership and ongoing training to stay ahead of industry trends.​

With a background in Marketing, International Media, and Journalism, and hands-on expertise in brand strategy, analytics reporting, event marketing, and digital project management, the drive remains to deliver meaningful work that not only meets client objectives but builds lasting engagement in today’s digital-first landscape. This blend of creative thinking, technical mastery, and adaptive learning empowers sustained success in remote marketing and social media roles.