SHALAKA REMEDIOS
M: - | E:-| L: Shalaka Remedios
Revenue Generation | Brand Building | 360 Marketing
SUMMARY
I am a result-oriented Marketing Specialist who generated over $11M for multiple companies across technology, real
estate, e-commerce and finance. I specialise in modification and utilisation of the 4Ps of marketing to bring revenue
growth through campaign optimisation, digital marketing, content marketing, social media, SEO, PPC and marketing
automation. I leverage organic communication tools across media channels to bring brands to life and get lifetime
customers.
AREAS OF EXPERTISE
GTM (Go-To-Market)
Brand Building
Growth Marketing
Content Development
Email Marketing
Budget Management
SEO + SEM
Social Media
Lead Gen
Marketing Automation
PPC (Pay-Per-Click)
Account Based Marketing
CAREER HIGHLIGHTS
Product Positioning: 9+ years positioning products in global markets, driving brand visibility and revenue
Revenue-led Marketing: Generated over $11M in revenue for various companies across the globe
Budget Management: Managed marketing budgets over £500,000, optimising resource allocation and ROI
Content Strategy: Produced varied content types over 6+ years, boosting audience engagement by 20%+
Team Management: Mentored up to 27 executives over 5 years, fostering high-impact marketing initiatives
Data-Driven Marketing: Used generated insights through data analytics to improve campaign effectiveness
EDUCATION
MA in Advertising - University of West London
BSc in Information Technology - University of Mumbai
EXPERIENCE
Founder / Marketing Consultant – Jade Marketing (Sept 2019 – Present)
Clients include:
• IDfy – India’s leading Identity Verification Software (Generated £700K in 6 months)
• Global PayEX – USA-Based JP Morgan-Funded AR/AP software solution (Generated $1.8M in 9 months)
• CuringBusy – India’s fastest growing Virtual Assistants Provider
• NuOceans – UK’s first-ever Ocean Clean-up based footwear startup
• ShoeShoes – Eco-friendly Shoe Covers brand
• Smartli – Singapore based Math App for kids
And many more…
Currently executing marketing strategies that drive significant business growth, enhance brand visibility, and boost
customer acquisition to expand the company's reach across borders and accelerate revenue. Marketing focus
included:
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Market Research & Branding: Researched and defined target audience and value proposition, developed
brand positioning and identity, and executed product launch campaigns.
Web Development & SEO: Designed and developed websites and landing pages, executed SEO best practices.
Social Media Management & Reputation Monitoring: Managed social media strategy, calendar planning,
content creation, and engagement monitoring; conducted paid social ads for lead generation.
Paid Advertising: Managed monthly paid ad campaigns (over £15000 per month) through Google Ads, Display
Ads, Video Ads, and Shopping Ads with significant budgets.
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Content Marketing: Created and published engaging content for various channels including social media,
email, blogs, whitepapers, eBooks, and press releases.
Completed Project - Global PayEX Technologies (Nov 2021 – May 2023)
Crafted comprehensive go-to-market strategies for UK and USA expansion, and led successful performance
marketing initiatives that generated $1.8M in revenue in just 9 months. Managed a team of seven executives,
writers, and designers to deliver effective marketing initiatives.
• Strategy Development: Formulated and managed a go-to-market strategy for UK and USA, focusing on
product positioning, messaging, product-market fit, value proposition, and target demographics.
• Performance Marketing: Initiated performance marketing campaigns via Paid Advertising, Social Media
Marketing, Content Marketing, and ABM-based email marketing, managed paid ads and referral programs for
revenue growth using HubSpot.
• Event Management & Partnerships: Orchestrated international virtual and in-person events for brand
awareness and lead generation, established campaigns for partner introductions and collaborations.
• Content Marketing & SEO Analysis: Crafted and designed diverse content types, analysed data to drive
decisions, optimized ROI, and managed marketing budgets.
• Team Management: Led and mentored a team of 7 executives, writers, and designers, ensuring on-time
delivery of marketing initiatives in a collaborative environment.
Completed Project - IDfy (Feb 2021 – Nov 2023)
Developed positioning and value proposition for new market segment, executed integrated digital marketing
campaigns that led to a 20%+ increase in Marketing Qualified Leads. Effectively used HubSpot for analytics and
performance optimization. Generated £700K in revenue in 6 months.
• Segmentation & Positioning: Determined positioning and value proposition for each market segment,
developed effective marketing materials.
• Digital Marketing & Lead Generation: Led integrated digital marketing campaigns across email, social media,
and PPC platforms, resulting in a 20%+ increase in MQLs.
• Partnership & Collaboration: Conceptualized and executed partnership activities, collaborating with
esteemed brands for high-quality leads and deals.
• Sales Enablement & Content Development: Collaborated with Sales and Product departments to create
product collateral, sales enablement content, case studies, and thought leadership materials.
• Marketing Analytics & Performance Optimisation: Leveraged HubSpot to track and optimize marketing
communications performance, utilised marketing metrics to inform business decisions and strategies.
Asst. Marketing Manager - TATA Capital (Sep 2018 – Jan 2019)
Core Skills: Email Marketing, Affiliate Marketing, Event Management, Mobile Marketing, Content Writing
• Designed and executed 50+ email marketing and 10+ cross-selling campaigns to achieve INR 2 Cr monthly revenue
target for 5 months straight.
Asst. Marketing Manager - B. Kandhari Properties (Jan 2018 – Jul 2018)
Core Skills: Social Media Marketing, Email Marketing, Event Management, Lead Nurturing and Paid Advertising (PPC)
• Created and executed 6-month marketing strategy emphasizing brand visibility and lead generation, leading to
improved collaboration between sales teams, leading to a 23% rise in sales revenue and 16% growth in rental revenue.
Marketing Account Manager - KALA Advertising for Real Estate (Oct 2016 – Oct 2017)
Core Skills: Account Management, Campaign Strategy, Team Management, Project Management
• Led the Account Management department, overseeing the conceptualization, development, and implementation of
various promotional channels including PPC Campaigns (Search and Display), print and digital media, social media
management, brochures, leaflets, OOH, email marketing, branding, point-of-sale materials, and project launches.
Brands include: Hiranandani, Omkar Developers, Marathon Group, Peninsula Land, Sandu Developers, Wadhwa, etc.
Marketing Executive - Lakhani Builders (Aug 2015 – Sep 2016)
Core Skills: Email Marketing, Social Media Marketing, SEO, Content Writing, Graphic Designing
• Generated INR 6 Cr in revenue over a 6-month period through multiple campaigns; Initiated the use of social media
for brand awareness and lead generation.
SOFTWARE
Google Analytics, Google Ads, HubSpot, SEMRush, Asana + Confluence, Netcore, WordPress, Hootsuite, Photoshop
