Shaka Jimoh Musharraf

Musharraf Shaka-jimoh Lead Generation Specialist | Digital Marketing & Campaign Optimization Expert Email Marketing • Social Media Campaigns • CRM & Analytics PROFESSIONAL SUMMARY Results-driven Lead Generation Specialist with hands-on experience in building, optimizing, and managing high-performing lead generation campaigns across digital channels. Skilled in using tools such as Apollo, LinkedIn Sales Navigator, and CRM platforms to identify, qualify, and convert prospects. Strong background in digital marketing strategy, landing page optimization, social media engagement, and data-driven decision-making to consistently improve conversion rates and lead quality. CORE SKILLS ● Lead Generation & Prospecting (Apollo, LinkedIn Sales Navigator, ZoomInfo) ● Campaign Optimization (Email Outreach, PPC, Social Media Campaigns) ● Landing Pages, Lead Funnels & Conversion Rate Optimization (CRO) ● A/B Testing & Performance Optimization ● Social Media Management & Community Engagement ● CRM Management (HubSpot, Zoho, Salesforce – working knowledge) ● Outbound Call Campaign Support & Lead Follow-Up ● Analytics, Reporting & KPI Tracking (CPL, Conversion Rate, Lead Quality) PROFESSIONAL EXPERIENCE Lead Generation & Digital Marketing Specialist Remote / Freelance ● Planned and executed lead generation campaigns across email, social media, and outbound channels, consistently improving lead quality and conversion rates. ● Used Apollo, LinkedIn Sales Navigator, and other databases to research, identify, and qualify high-intent prospects based on ICP criteria. ● Optimized landing pages and lead capture funnels, applying CRO principles to increase form submissions and engagement. ● Conducted A/B testing on email copy, subject lines, and landing page elements to improve campaign performance. ● Managed social media interactions by monitoring comments, messages, and inquiries, ensuring timely and professional responses to nurture leads. ● Supported outbound call campaigns by tracking lead status, coordinating follow-ups, and updating CRM records. ● Monitored KPIs such as cost per lead, conversion rate, and campaign ROI, providing actionable insights for continuous optimization. EDUCATION & CERTIFICATIONS Certificate in Digital Marketing Relevant Training: Email Marketing, Lead Generation, Social Media Marketing, Campaign Analytics ADDITIONAL INFORMATION • Strong communication skills with the ability to have educated, consultative conversations with clients. • Comfortable working remotely and collaborating with cross-functional teams. • Highly analytical, detail-oriented, and focused on continuous improvement.