Shaimaa Ali Kassem

With over 18 years of progressive experience in e-commerce, hospitality, and market research, I bring a proven track record of driving online sales growth, optimizing customer experiences, and building profitable ventures in highly competitive markets.

Most recently, I launched and successfully managed an Amazon seller business, overseeing the full cycle of operations. Simultaneously, I established and operated a Holiday Homes business on Airbnb and Booking.com, where I achieved Superhost and Exceptional status by delivering superior guest experiences, maintaining high occupancy rates, and applying dynamic pricing strategies.

Previously, as Ecommerce Manager at Union Coop, I spearheaded initiatives that drove 50% shopper growth and 75% online sales growth year-over-year. I collaborated cross-functionally across IT, marketing, operations, and customer service to optimize platform performance, enhance UI/UX, and implement data-driven strategies. My leadership in promotions, digital advertising, and customer retention programs consistently improved conversion rates and strengthened customer loyalty.

I pride myself on combining entrepreneurial agility with corporate leadership experience. My expertise in P&L management, vendor negotiation, market insights, digital marketing, and customer relationship management allows me to deliver both strategic impact and operational excellence.