Shaikh Muhammad Rafay Amin

Shaikh Muhammad Rafay Amin --linkedin.com/in/shaikh-muhammad-rafay-amin- Pakistan SUMMARY As a seasoned Campaign Analyst, I seamlessly blend my strong marketing foundation with a deep understanding of customer behavior. With certifications in digital marketing and e-commerce, I've honed my ability to craft effective strategies that drive business growth. My past experience in business development has equipped me with a keen eye for strategic planning and effective communication. I'm passionate about leveraging data-driven insights to create impactful marketing campaigns that resonate with diverse audiences. EDUCATION University of Karachi Bachelor's Degree in Commerce 2018 – 2020 SKILLS Canva Email copywriting and template designing Market and prospect research OOP Python My SQL Content writing Team work Analytics PowerBI Leadership Business communication Notion VBout, Mailchimp, Klaviyo SmartLead, Instantly Go High Level, Hubspot, Zapier Apollo, GetProspect, Kasper, ZoomInfo Marketing Automation PROJECTS Email Marketing & Lead Generation - Fameride [Dec’24 - present] Email Marketing & Lead Generation - Digital Alien Agency - Miami - [Dec’24 - present] Lead Scraping - TryQuintet - USA - [Nov’24 - present] B2B lead list generation - AI Risk - UK - [Nov’24] Email Campaign Executive - Paragon Global Innovations - Malta - [Mar’24 - Oct’24] CERTIFICATIONS Foundations of Digital Marketing & E-Commerce - Google Attract & Engage Customers with Digital Marketing - Google Email Marketing for Business - Alison Introduction to CRM with Hubspot - Coursera Creating Ethereum Blockchain using Solidity - Alison Introduction to LLMs - Google Introduction to Responsible AI - Google Introduction to Generative AI - Google HOBBIES & INTERESTS Listening to Music Training at the gym Hanging out with my friends Spending quality Time with my family Pro Wrestling is my favourite sport PROFESSIONAL EXPERIENCE Edulytic UK On Site - Multan, Pakistan Nov’ 24 - Present Email Marketing Specialist Design graphics on Canva for email templates Draft spam-free B2C email copies Maintain the lead status of the leads from Email Marketing in Zoho CRM Manage and execute campaigns and automations on VBout Maintain and made tasks, projects and forms on Notion. Designed email templates for B2C campaigns and newsletters on VBout Strategized new B2C student recruitment email marketing and automation techniques Recorded marketing content for social media ads GSpec Technologies Remote - Lahore, Pakistan July’ 24 - Sept’ 24 Business Development Manager Designed graphics on Canva for Social Media posts ads and LinkedIn page Executed LinkedIn outreach through InMails and customized LinkedIn messaging Drafted spam-free email copy for various SaaS projects Scraped prospects from Apollo and developed Ideal Customer Profiles (ICP) Conducted thorough market and prospect research Managed and executed campaigns on Instantly Handled technical domain setups, including DMARC, DKIM, and SPF, to ensure email deliverability DM Flows On Site - Multan, Pakistan Oct’ 23 - Dec’ 23 MTO Jan’ 24 - Feb ‘24 Jr. Marketing Executive Mar’ 24 - May’ 24 Sr. Executive Marketing Automation Drafted spam-free email copy for various SaaS projects Scraped prospects from Apollo and developed Ideal Customer Profiles (ICP) Conducted thorough market and prospect research Managed and executed campaigns on Instantly and SmartLead Analyzed campaigns to identify unique selling propositions (USPs) of previous leads Led the Data Management team and trained MTOs Handled technical domain setups, including DMARC, DKIM, and SPF, to ensure email deliverability