Shahryar Shakeel

Muhammad Shahryar Shakeel 📍 Islamabad, Pakistan 📧-| 📱 - 🔗 LinkedIn | Facebook PROFESSIONAL SUMMARY Experienced e-commerce professional with over 7 years of hands-on work in the BPO and e-commerce industries. Skilled in managing teams, launching online brands, and improving business operations from start to finish. Strong background in project management, team leadership, and growing online businesses with real results. Expert in Amazon PPC, Listing Optimization, SEO, Graphics, and A+ Content. Also experienced with Shopify and US-based virtual assistant services. Passionate about building smooth systems, helping teams grow, and delivering success in fast-moving environments. CORE COMPETENCIES         E-commerce Strategy & Operations Project & Team Management Amazon FBA & Brand Management Shopify Store Optimization Virtual Assistance Services E-commerce Marketing Strategy & Execution Cross-Department Coordination Process Optimization & SOP Building PROFESSIONAL EXPERIENCE Project Manager – E-commerce NSOL BPO | Dec 2022 – Dec 2024 |         Spearheaded multiple e-commerce client accounts, managing end-to-end operations across Amazon, Shopify, and custom platforms. Introduced agile frameworks and implemented SOPs that improved cross-team productivity by 25%. Led a 360° agency service revamp project, onboarding 10+ new clients in the first 3 months. Oversaw implementation of technical solutions across marketing, storefronts, CRM, and automation tools. Boosted operational efficiency by 20% by upgrading digital infrastructure and streamlining internal processes. Mentored junior technical staff, enabling a 30% reduction in turnaround time for client deliverables. Managed high-value client relationships with a focus on retention and service improvement. Contributed to a 15% increase in upsell revenue through personalized outreach and solution packaging. Manager Operations – Virtual Assistant Services USA NSOL BPO | Jan 2021 – Dec 2022       Led the Virtual Assistant department serving U.S.-based clients, including real estate professionals, ecommerce sellers, and business owners. Managed daily operations, scheduling, and task delegation across a team of 50+ virtual assistants. Developed SOPs and training programs that increased task efficiency and reduced client onboarding time by 30%. Oversaw CRM management, lead generation workflows, property listing coordination, and client calendar management. Streamlined communication between clients and VAs, resulting in a 95% client retention rate over 12 months. Introduced productivity tools and automation platforms (e.g., Trello, Slack, Zapier) to boost team efficiency and service delivery. Business Development Manager Al MARA UK Private LTD | Jan 2020 – Jan 2021   Drove lead generation and partnerships for a U.K.-based consumer product startup. Developed outreach funnels that brought in 30+ B2B prospects monthly. Account Executive IE Communication LLC | Jan 2018 – Jan 2020   Oversaw brand development for an e-commerce brand. Led product research, listings, and operations. Contributed to 20% growth in sales and built the customer service SOP from the ground up. PROJECTS E-commerce Service Agency – NSOL BPO (2024) Built a scalable service model for e-Commerce clients, developed SOPs, recruited and trained a team of 25+. Real Estate Back-Office Operations – NSOL BPO -) Managed U.S.-based lead pipeline, marketing automation, and CRM workflows for a real estate firm and trained a team of 100+. E-commerce Brand Launch – IE Communication (2019) Helped launch a private-label brand on Amazon, handling everything from supplier negotiation to product launch. EDUCATION BS in Geophysics Bahria University Islamabad – 2020 | GPA: 3.89 CERTIFICATIONS Foundations of Digital Marketing and E-commerce Google, Yorkshire, United States with (Grade/Score) 90/100 MUHAMMAD SHAHRYAR SHAKEEL Foundations of Digital Marketing and E-commerce an online non-credit course authorized by Google and offered through Coursera. Verify at: https://cour sera.org/ver ify/MFDNXFGVYRL6 Amazon PPC Advertising – Master Amazon Sponsored Product Ads Udemy, Instructor: Benjamin Koeck MUHAMMAD SHAHRYAR SHAKEEL Master Amazon Sponsored Product Ads. Verify at: https://www.udemy.com/certificate/UC-24bb09f2-d41e-4b5c-931a-675ced21dfd8/ Proven & PROFITABLE Amazon PPC Advertising Course (2025) Udemy, Instructor: Sumner Hobert MUHAMMAD SHAHRYAR SHAKEEL completed the course Proven & PROFITABLE Amazon PPC Advertising Course (2025) on 01/04/2022 as taught by Sumner Hobart, Ali Hobart on Udemy. Verify at: https://www.udemy.com/certificate/UC-6e4dc3b3-a54a-42b0-a8a2-0996bce251d9/ Amazon FBA as a Private Label Business Launching Platform Udemy, Instructor: Damir Serbecic MUHAMMAD SHAHRYAR SHAKEEL completed the course Amazon FBA as a Private Label Business Launching Platform on 03/14/2022 as taught by Damir Šerbečić, Webix Agency on Udemy. Verify at: https://www.udemy.com/certificate/UC-18871a75-ca84-453b-be90-e71b43114ffc/