Shahrukh Sohail

Shahrukh Sohail House # 9, Street # 41, F-6/1, Islamabad, Pakistan Contact: - or-QUALIFICATIONS Bachelors - National University of Science & Technology (NUST), Islamabad: September, 2014 – June, 2018 [BS Mass Communication with Advertising] A’Levels - Headstart School, Islamabad: September, 2010 – August, 2012 [Economics, Computing & Business] O’Levels - Headstart School, Islamabad: September, 2008- August, 2010 [Economics, Computing & Accounts] CAREER HIGHLIGHTS            Led, positioned and grew FootballPakistan.com to the leading platform in the world for Pakistani Football as Chief Editor from 2010 to 2018 Advised brands such as Leisure Leagues, Coca-Cola, RedBull and Ufone on their football strategy Invited to cover the 2013 SAFF Championship by Lagardere Sports (Asia’s leading sports agency) as a pre-match analyst on the official show, telecasted in 6 territories Published contributor in Dawn, Express Tribune and Mag The Weekly Digital Ambassador for Fox Sports Asia in Pakistan Interviewed as a leading expert on Pakistani football by the country’s top channels including Geo, PTV, ARY, Capital TV etc Core part of the that team that conducted Pakistan’s 1st international football series; Ronaldinho & Friends that included global legends such as Ronaldinho, Ryan Giggs, Robert Pires, Nicolas Anelka, George Boateng, David James and Luis Boa Morte Core part of the team that scaled Leisure Leagues from scratch to operations in 77 cities of Pakistan with 10,000 players Successfully grew a start-up digital marketing agency from scratch to 7-figure annual revenue within 3 years, offices in two regions and staff of 15 diverse individuals Represented Pakistan on behalf of the United Nations Office on Drugs and Crime (UNODC) at the Global Youth Initiative and addressed the plenary session on behalf of the UNODC in Vienna, Austria in 2012 • Gave a Ted Talk titled 'Dreams of a Hopeless Romantic' focused on the Pakistan National Football Team and the vision of seeing them at the FIFA World Cup. 1|Page WORK EXPERIENCE White Rice Communications: August, 2020 (currently working) Senior Manager – Digital Services URL: whiterice10x.com White Rice is a behaviour design agency tackling some of the most wicked social problems in the world by using behavioural science, human-centred design, and system-level thinking. We help social impact clients massify their impact by creating products, services and approaches that expedite and enlarge change.      Managing Digital Partnerships  Building and managing key partnerships with digital stakeholders in Pakistan such as vloggers, bloggers, influencers, etc.  Building and Managing relationships with digital media platforms Managing and sourcing vendors for digital work  Finding and maintain relationships relevant vendors for digital work that is out-ofscope for in-house resources  Ensure quality control for any digital vendor work commissioned by the department Project scoping and delegation  Outline the scope-of-work as defined by the client and contract in letter and spirit  Delegate tasks to the digital team based on required work  Ensure project KPIs are met Managing department and ensuring department Key Performance Index (KPI) is met  Lead and manage the digital personnel  Responsible for departmental objectives and KPI  Trouble-shooting departmental problems/issues  Coordinate with HR for departmental requirements and personnel Managing Clientele and Relationships  Manage assigned projects and clients  Manage relations with existing clients and build relationships with potential clientele Leisure Leagues: October, 2016 – June, 2020 Consultant URL: leisureleagues.net Consultant to the world's biggest 5, 6 & 7 A-Side football leagues and worked closely with the Board of Directors and COO to implement organization's football objectives whilst overseeing implementation and development of media, marketing and operational strategy.   Executed the brand launch with a $200,000 marketing budget and partnership with the British Council using the Pakistan National Football Team in December, 2016 Conceived and instrumental in organizing Pakistan’s biggest football event; ‘Ronaldinho and Friends’ held in July, 2017 with participants including Ronaldinho, Ryan Giggs, Robert Pires, David James, Luis Boa Morte and George Boateng 2|Page         Oversaw and executed the communication strategy with a $1 million budget for R&F that netted a 5 million audience across multiple digital mediums and approximately 45,000 people in attendance, aside from bagging sponsors such as Nokia (PKR 100 Million), Silk Bank (PKR 20 Million) and EBM (PKR 27 Million) Part of the Leisure Leagues team that successfully executed Pakistan’s largest domestic championship with the LL Nationals in Karachi (June, 2018) with live broadcast on PTV Sports and participation in the International Socca Federation (ISF) World Cup in Portugal (September, 2018) Led the Digital Team of 5 members that grew Leisure Leagues to the number one Facebook page in Pakistan with 350,000+ followers and the only non-cricketing page in the top ten sports pages of Pakistan (Social Bakers) Oversaw Northern Region (Islamabad, Khyber-Pakhthunkhwa and Gilgit-Baltistan) with regional teams in Peshawar and Islamabad – introducing a turnaround strategy that yielded 300% growth and an active footprint of 1,000 players within 6 months Part of the core team that organized National Championship of 77 cities across 19 different venues and finals in Karachi with a live broadcast on PTV Sports and associated sponsorships with Bank Alfalah, Quice, National Savings Bank and Silk Bank. Organized Kevin Reeves’ visit to Pakistan in KLIQ with trials featuring 2,000 players and visits to numerous educational institutes that yielded 2 Million PKR in sponsorships and digital touch point of 1 million. Worked on Pakistan’s football strategy for the ISF World Cup 2019 in Greece and scouted European diaspora players for representation – with Pakistan going on to have a close 3-2 encounter with reigning champions Germany. Represented Leisure Leagues at Senate Chairman Committee for Football Development in multiple sessions from June, 2019 to March, 2020 WonderWorks: January, 2013 – May, 2019 Founder & CEO URL: wonderworks.pk A digital marketing firm serving both local and international markets with Social Media Marketing (SMM), Internet Marketing (IM), Digital Asset Management and Development. Achievements:       Grew business from scratch to 7-figure annual revenue within 2 years Established offices in Karachi and Islamabad Awarded ‘Digital Media Marketing’ start-up of the year at the 2016 StartUp Expo Designed and executed digital strategy for ‘Ronaldinho and Friends’ Oversaw ‘Leisure Leagues’ growth into Facebook’s top ten sports pages in Pakistan Oversaw strategy that enabled ‘China Terrace’ to secure 5 million in revenue during the first month of operations in Peshawar solely through digital marketing Pro Pakistani: June, 2019 – August, 2019 Advisor URL: propakistani.com Pro Pakistani is a leading digital platform in Pakistan that covers a variety of niches ranging from car to technology. 3|Page   Advised the largest independent publisher in Pakistan on their strategy for enhancing sports and football content in particular, following an 8-figure angel investment. Helped develop in-depth stories on Pakistani football Tedx: April, 2018 Speaker URL: https://www.youtube.com/watch?v=DVI39U1xN5w&t=55s My Ted Talk called ‘Dreams of a Hopeless Romantic’ was the first of its kind and was aimed at highlighting the Pakistan National Football Team, the potential the country has in the world's biggest sport and my dream of seeing them at the FIFA World Cup. Fox Sports Asia: September, 2017 – September, 2019 Digital Ambassador - Pakistan URL: foxsportsasia.com Fox Sports Asia is the leading authority on sports in Asia, with a particular focus on digital and broadcast content.   Digital Ambassador for Fox Sports Asia in Pakistan Working/Consulting with the digital team to develop content on Pakistani football FootballPakistan.com: November, 2010 – May, 2018 URL: footballpakistan.com Duties as Chief Editor:       Overseeing the management of the website News Sourcing through leads, local contacts and insider reports Team Management (Organizing and Assigning Tasks to reporters based in all major cities of Pakistan) Development and Implementation of the Social Media Strategy Liaising with Pakistani football stakeholders to execute organization's mission and vision Campaign concept design and execution Achievements:     Analysed Pakistani football for Geo Super, PTV World and PTV Global Contributed extensively to Dawn, Express Tribune & Mag the Weekly in the form of editorials Provided live commentary for Pakistan vs. Afghanistan on PTV Sports Covered the 2013 SAFF Championship in Kathmandu, Nepal 4|Page      Was invited to be a television analyst for the pre-match show of the 2013 SAFF Championship by World Sports Group (WSG), which was telecasted on MTV, Star Sports 2 and Kantipur TV. Designed FootballPakistan.com’s (FPDC) organic social media strategy that resulted in 200,000 plus followers on Facebook Liaised and coordinated with the Pakistan Football Federation (PFF) to scout players of Pakistani origin and indict them into the national setup (included document processing, media coverage and logistics) Developed and oversaw FPDC’s coverage (Digital, Print and Advertising) for the 2018 FIFA World Cup Qualifier vs. Yemen which gathered 1 million followers during game time. Oversaw the FPDC Ambassador Program which led to brand activation at over 250 Pakistani universities. Duties as the Senior Correspondent:    Reporting on local football activities of Islamabad Covering the Pakistan Premier League fixtures (Islamabad only) Covering National Team training camps (Senior & U-23) Allainet Pvt Limited: June, 2011 – February, 2013 Sports Writer (Football) URL: blogs.bettor.com Initially started work as a junior writer before earning two promotions to senior writer in 18 months. Tasks as Senior Writer included:     Publication of 6 articles per day on the English Premier League; specifically Manchester United Ensure apt feature article, preview and review coverage in addition to news articles. Live coverage of specific English Premier League fixtures Assisting the Editor in News Team Management Tasks as Junior Writer included:     Publication of 5 articles on the Portuguese Primeira Liga Ensure apt feature article, preview and review coverage in addition to news articles Awarded Direct Publishing Rights (DPR) upon successful completion of initial 3 month probation Youngest employee at a firm with over 70 sports writers United Nations Office on Drugs & Crime: November, 2011 – March, 2012 5|Page Youth Initiative Leader and Member in Pakistan URL: unodc.org/pakistan Worked with the United Nations Office on Drugs and Crime (Pakistan) in a voluntary capacity with the following responsibilities:     Design and Development of Anti-Drug abuse strategy for the younger generation Attended the UNODC Youth Initiative in Vienna, Austria as Pakistan's Ambassador alongside participants from over 7 countries Contributed to the UNODC's official policy through the 'Mobilizing for Prevention of Drug Use: the Development of International Prevention Standards and the Youth Initiative 2012.’ Addressed the plenary/commission on Narcotics & Drugs on behalf of Pakistan Future Leaders of Pakistan (FLP): October, 2008 – August, 2010 Team Leader and Member URL: flp.org.pk    Organized and lead campaign to raise donations for Flood affected areas in August, 2010. Raised over 0.3 Million PKR in items and cash. Attended the Young Leaders Symposium (YLS) at Ghulam Ishaq Khan Institute in January, 2009. Nidus Engineering: June to August, 2010 Business Development Internee URL: nidus.com.pk   Learned the basics of Customer Relations. Developed Personal Relations (PR) List. Genesis Developments: June to August, 2009 Web Design Internee URL: genesis.pk    Maintained existing websites; Implemented new functionalities. Compiled System Requirement Specifications (SRS) documents. Developed a personal website dedicated to football news. ACTIVITIES AND INTERESTS: Football:     Played for the Headstart Football Team (2009 – 2012) Played for the Evergreen Football Club (2010 – 2011) Regional Championship Winner with Headstart Football Team (2010) Played for the National Football Academy (2009 – 2010) 6|Page Performing Arts:    Acted in Mudhouse and the Golden Doll [Feature Film] (2012) Worked in the production of The Addams Family [Commercial Play] (2007) Acted in the Beauty and the Beast [Commercial Play] (2005) LANGUAGES:    English (Fluent) Urdu (Fluent) Punjabi (Conversational) 7|Page