Shahraj Qamar

SHAHRAJ QAMAR An Experienced Digital Marketing Professional | Meta Ad Specialist | Sales/CRM Innovative Marketing Professional with extensive expertise in various industries such as entertainment, hospitality, healthcare, fast fashion, and footwear, coupled with a strong background in digital marketing and CRM. Proficient in diverse business functions, including content management systems, report analytics, expense management, market research, and data-driven ad campaigns. Exceptional negotiation and multitasking abilities complemented by a deep understanding of business techniques, methods, and principles. JOB EX P ERI ENC E C ONTA C TS- Marketing & Sales Manager | Jan 2022 – July 2023 Algo: s- Educa tion Proud Clients: MBA (Marketing) Imperial College of Business Studies • • REL EVA NT S KIL LS • • • • • • • • • • • • • • • • Experience in Leadership Quantitative Skills A3R3 Funnel implementation Microsoft Office • • • Power BI Dashboards Team Management Corporate Branding • Data Driven Marketing Strategies Creative Thinking Design Research Strategic Marketing Market Research Analysis Brand Building Social Media Marketing (Ads Campaigns) • • Client Relationship Management Data Analytics • • Identified key performance indicators and guided team members on refining procedures to improve outcomes Data driven analysis for diverse marketing campaign projects (by implementing A3R3 funnel) Advised on the development of new service and product offerings to increase shares in emerging markets. Developed and executed comprehensive digital marketing strategies, including SEO, SEM, email marketing, social media, and content marketing, resulting in a 30% increase in online traffic and a 20% growth in online sales. Managed and optimized digital advertising campaigns on platforms such as Google Ads, Facebook Ads, and LinkedIn, achieving a 15% increase in conversion rates and a 25% decrease in cost per acquisition. Conducted market research and competitor analysis to identify trends, opportunities, and areas for improvement, leading to the implementation of data-driven marketing strategies. Utilized web analytics tools, such as Google Analytics, to track and analyze website performance, user behavior, and campaign effectiveness, making data-driven decisions to improve overall ROI. Implemented A/B testing and conversion rate optimization techniques to enhance the user experience and increase online sales conversion rates by 20%. Collaborated with cross-functional teams, including product development and customer support, to ensure seamless customer journey and improved customer satisfaction. Collaborated with various departments to achieve client vision and marketing objectives. LANGUAGE • • English Urdu JOB EX P ERI ENC E Brand Manager| Jan 2021 - Dec 2021 BIMA Mobile Pakistan INTEREST • • ACHIEVEMENT • • Executed data-driven email marketing campaigns, segmenting audiences and delivering personalized content to drive higher conversion rates and customer retention Implemented targeted social media campaigns, leveraging platforms such as Facebook, Instagram, and Twitter, resulting in increased brand awareness and engagement • Implemented marketing automation workflows, streamlining lead nurturing and customer onboarding processes, resulting in increased efficiency and improved customer experiences • Implemented reputation management strategies, monitoring online reviews and sentiment, and promptly addressing any negative feedback to protect and enhance the brand’s online image • Consistently delivered exceptional customer experiences, exceeding customer expectations, and cultivating brand advocates through word-of-mouth marketing • • Data driven customers insight • • App Launch for BIMA Mobile Pakistan Successfully Launch a new website & app for Hotel One by PC Conducted market research and brand perception surveys to gauge customer sentiment and identify areas for brand improvement and refinement. • • • • • Heading the marketing department of all nationwide 18 properties. • • • • Developed relationships with new clients and typically exceeded sales goals • Recognized as an excellent Employee for outstanding performance and team contributions • Data-driven consumer-based analysis and strategies to enhance the revenue • • Led team to achieve companies goal, earning recognition from upper management and financial reward. Conducted extensive market research, generated creative product pricing and packaging ideas, and executed impactful public relations initiatives for increased visibility. Monitored and assessed brand performance, ensuring delivery against budget, and maintained a deep understanding of the competitive landscape for strategic decision-making. Cultivated and managed strong relationships with third-party vendors, field sales representatives, and distributor networks to enhance collaboration and productivity. Developed distinctive brand identity through graphic style and tone for effective company communications. Designed sales-oriented programs and promotions, collaborating with brand development teams to identify scaling opportunities. Devised strategic customer approaches, meeting sales objectives, and capitalized on emerging opportunities while coordinating annual events to strengthen branding initiatives. Assistant Manager Marketing| Jan 2017 - Dec 2020 Hashoo Group • • Managed end-to-end brand marketing projects, from planning to execution, including trade shows and thorough lead followup. • Translated market knowledge into compelling stories and tools for CMO and business teams, facilitating strategic decision-making. Tracked, analyzed, and reported marketing campaign results, ensuring data-driven insights for effective marketing strategies. Conducted thorough market research to understand consumer needs and trends, guiding product development and marketing initiatives. Developed social media marketing strategies, enhancing brand visibility and driving sales growth for client companies. Planned and managed marketing campaigns and events, maximizing revenue and achieving annual budget goals. Implemented digital marketing campaigns, leading to a 20% increase in direct online bookings through social media, email marketing, and online advertising. Managed hotel website, ensuring it was user-friendly and optimized for search engines, resulting in improved organic search rankings and increased website traffic.