Mohamed Shahir Abdul Razick
342/17-1/3, Kolonnawa Road
Kolonnawa
Mobile
Email
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Personal Data
Date & place of birth
Nationality
Civil Status
Children
Height / Weight
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10th January 1983, Balangoda, Sri Lanka.
Sri Lankan
Married
1 son
5’9” / 85kg
Educational Qualifications
Primary
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Ikra International,
Secondary
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Gateway International,
University Education
BSc - Kingston University (UK)
o B.Sc. (Hons.) Computer Information Systems Design
Advance Diploma - College of Business and Computing (UK)
o Advanced Diploma in Hospitality and Business Management
Post Graduate Diploma - College of Business and Computing (UK)
o Post Graduate Diploma in Hospitality and Business Management
Language Spoken
Fluent
Skills
Computing
: English, Sinhala, Tamil, Hindi, Urdu
: Brilliant, Holidex Plus, Taurus, IDS Nxt, STAAH
Operating Systems (Mac, Windows, Unix, Linux),
Microsoft Office, Graphics Manipulation.
Professional Qualifications + on the job Training
Marketing Research
Health and Safety
Up Selling Skills
Food and Hygiene
Human Resource Management
Systems Analysis and Design
Fundamentals of Digital Marketing
Search Ads 360 Certification by Google
YouTube Creative Essentials
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PRESENT EMPLOYMENT
Manager Sales & Marketing
Mandarina Colombo, (4-star Deluxe Hotel)
Located at Galle Road, Colombo 03, Sri Lanka
Period: February 2017 - to date
Working as the Sales Manager for the 4 star property based in central Colombo overlooking the sales
and marketing efforts carried out to promote the hotel. The objective being to ensure that the property
achieves its highest possible potential in terms of sales and ARR. Carry out regular meetings with
travel agents, tour operators, NGO’s, Corporate clients to identify the markets which can perform
better. It is also a massive responsibility to ensure that the property is open for business in all online
platforms such as Expedia, Booking.com, Agoda, MakeMyTrip, CTrip, Hoteldbeds and GDS creating
the online presence and the exposure of the property via accurate content and rate management which
allows the property to maintain a rate parity building on the ARR and the confidence of the offline
operators. It is also required sometimes to participate and attend overseas trade fairs such as OTM,
SATTE, ATM to build on the property’s exposure overseas. Handling of Social Media platforms such
as FB, Instagram to keep the social presence of the property active.
EMPLOYMENT HISTORY
Senior Manager Sales & Marketing
Best Western Elyon Colombo (4 star Hotel)
Colombo, Sri Lanka
Period: December 2014 – January 2017
This position was within the Hotel overlooking all sales and marketing efforts carried out to promote
the hotel based at Colombo 05. The objective being to achieve maximum sales and increase the ARR,
generating profitable revenue maintaining the high standards of service. Carry out regular meetings
with travel agents and tour operators to identify the markets which can perform better whilst
ensuring that all the other segments which in bring the business do so at the desired high ARR. This
job also entails the responsibility of achieving monthly budget targets and monitoring the same for the
other segments which is set against the hotel. It also requires carrying out strategic promotions on
each segments to increase productivity.
Assistant Manager of Sales & Marketing
Aitken Spence Hotel Managements
Colombo, Sri Lanka
Period: July 2011 – December 2014
This position was within the Hotel Management department supporting all sales and marketing
efforts carried out to promote the hotels owned and managed by Aitken Spence within Sri Lanka. The
objective being to achieve maximum sales and increase occupancy generating profitable revenue
maintaining the high standards of service. Carry out regular meetings with travel agents and tour
operators to identify the markets which can perform better and understand the concerns raised by the
travel agents and put in place remedial promotions and actions. This job also entails the responsibility
of achieving monthly budget targets set against each hotel and closely working with a team of 3.
Customer Service Consultant
Zurich Financial Services
Swindon, UK.
Period: November 2010 – June 2011
This position was within the life and pensions department to sell and service the company’s full range
of life and pension products and services with the objective of achieving and exceeding individual
sales targets and to deliver a level of customer service in line with company requirements with an
attitude to be the best in the business. To cover the day to day operational needs of the business as
directed by the line manager. To ensure all customers are provided with the highest level of customer
service before, during and after the sale has taken place in accordance with company procedures. To
deal professionally and knowledgeably with all customer queries taking responsibility to see the
query through to a satisfactory conclusion.
ISA Helpdesk Adviser
Nationwide Building Society
Swindon, UK.
Period: February 2010 – August 2010
This part-time position was within the Savings processing centre. Working alongside existing
members of staff. My key objective was to learn, understand and process specific Savings related
administrative duties in an efficient, timely and productive manner. I had to play a key part in
ensuring work volumes within the processing centre were delivered within their Service Level
Agreement, whilst providing an exceptional customer experience adhering to the company PRIDE
standards. Further to this, the role also required me to contact customers over the telephone or in
writing in order to obtain missing information to complete their request.
Sales Manager
Express by Holiday Inn
Swindon, UK.
Period: August 2006 – August 2010
The position involved efficiently assisting the Operations Manager to manage the running of the
reservations department, by maximizing all revenue opportunities through executing sales strategies,
and convert enquires into sales and maximize revenue & occupancy. To successfully manage the day
to day operation of the reservations department – ensuring that all systems are running smoothly,
providing a high level of customer service and meeting the brand standard for all reservations. As the
manager I had to work alongside 4 other staff members. The job also entailed working with other
departments within the hotel, such as Front of House, Housekeeping and Conference Banqueting, and
co-ordinate with finance and the general manager for forecasting. I was also responsible for day to
day, weekly and monthly meetings, plan rota’s and co-ordinate holidays, responsible for training
and inductions of new staff and development of existing staff and carry out duty management
functions as and when required.
Conference & Banquet Reservations Manager
Express by Holiday Inn
Swindon, UK.
Period: August 2004 – August 2006
The position involved efficiently assisting the Operations Manager for the day to day running of the
hotel and fully responsible for all the departments during the shift. This also meant monitoring of staff
rota and coordinating staff holidays, preparation of time sheets and revenue monitoring. The job role
entailed the responsibility of the up keep and smooth running of hotel and managing three other staff
members, responsible for training and inductions of new staff and development of existing staff,
carrying out staff appraisals. This meant that a warm reception to hotel guests at check-in and checkout. Efficiently carry out duties involved in making sure the conference and meeting rooms are all
setup to the required brand standards. Handling of arriving and departing guests with a friendly and
efficient manner, to account for any financial transactions and floats during the shift.
Sales Representative
Peach International
Bradford, UK.
Period: October 2003 – August 2004
The position involved making sales calls on prospective customers and merchandising office
equipment such as stationeries and computer accessories. Provide customer service as required,
responding to all service calls within 24 hours. Communicate to the duty manager with any issues that
may require additional support. Proactively seek to increase sales opportunities through promotion,
adding product or equipment, etc.
Internal Support Technician
Sri Lanka Telecom
Sri Lanka
Period: January 2001 – July 2002
Managing internal support queries, servicing of internal networks, computers and printers.
Installation of application software, Operating systems and Database Management Systems. Assisting
in data backup jobs. Assemble and maintain desktop PC’s.
I hereby certify that all the particulars furnished by me are true and correct to the best of my
knowledge. For furthermore information or clarification you would require, please do not hesitate to
contact me.
Thanking you,
M. Shahir A Razick