Shahida Kvp

SHAHIDA K.V.P SEO & MARKETING SPECIALIST Experienced and innovative SEO specialist with a proven track record of growing organic website traffic through white-hat tactics and strategies and data-driven SEO analysis and optimization. A strategic thinker with a growth mindset, committed to implementing initiatives for overall SEO program improvement, traffic, and revenue growth CONTACT --16/2-A, Kochi SKILLS SEO BEST PRACTICES CONTENT MARKETING SOCIAL MEDIA MARKETING PRODUCT MANAGEMENT WEB ANALYTICS STRATEGIC THINKING WORK SUMMARY E-COMMERCE SEO Specialist EXOTICWOOD ZONE - Competitor analysis and monitoring of SEO traffic, providing regular reports and recommendations. Optimization of internal linking structure to improve keyword rankings and maximize performance. Optimise all shopify product inventory SEO and rank them on search engine Execution and enhancement of highly targeted PPC campaigns on platforms like Google AdWords and Bing Ads, focusing on achieving specific ROI targets. Conducting technical SEO audits and collaborating with backend/CMS team to enhance website performance (duplicate content, canonicalization, hreflang, robots.txt, rich snippets, etc.). Keyword research, backlink building, and coordination with outreach specialists, while working with UX designers to enhance on-page SEO SEO SPECIALIST EDUCATION BACHELOR OF PHYSICS UNIVERSITY OF CALICUT 2013 - 2016 SKILL DEVELOPMENT AND ENTREPRENEURSHIP National Institute of Technology. 2016 - 2018 - GEAR UP TECHNOLOGIES Clients include: Annexinstitute (Dubai, UAE) Helicoptertourdubai.com (Abu Dhabi, UAE) Casolutionsuae (Abu Dhabi, UAE) Achat Or (Paris, France) Updot (Bangalore, India) Emsrevolution (Dubai, UAE) Optimuscorporateservices (Australia & UAE) DIGITAL MARKETING SPECIALIST PLAYSPOTS 2018 -2020 Leveraged SEO insights to develop integrated search strategies and executed plans, tracked, reported, and analyzed content for Playspots app. Launched Playspots' first social media presence, creating and sharing engaging content to build awareness and foster a sense of community. Developed, implemented, tracked, and reported on social media advertising campaigns across various platforms, including PPC, Facebook, Instagram, Google Ads, and online promotions. Generated business growth through a combination of referrals, cold calling, and content marketing, including article writing and PR in local media. Achieved a 300% increase in web traffic for an employer through integrated digital campaigns, securing a number 1 Google ranking for a highly desirable search phrase in the Sports Industry and attracting new clients through referrals. PHP - DEVELOPER D4 MEDIA - Worked on 3 projects using Laravel framework, consistently delivering highquality work products in alignment with established project guidelines and objectives. References: malarvadi.net, aramamonline.net, and giokerala.org/colloquium.